Improve your candidate conversion rate by 26 %
Getting leads from candidates interested in joining your brand is not enough.
You need to be able to build a connection with them as early as possible and maintain this interaction throughout the integration process. A generic CRM cannot meet your needs and development challenges.
With Cerca, each candidate has their own dedicated portal where they can interact with you and become immersed in your brand universe from the very start of their business project.
We have also brought together all the complementary marketing and legal tools to help you be truly effective in your recruitment strategy.
Stand out from your competitors by using the tools your candidates are looking for.
An attractive candidate portal designed for mobile devices
The candidate accesses their dedicated portal easily and securely. The ergonomics of this candidate area automatically adjust according to the user's device, whether from a mobile phone or a computer.
Your interactions with them are truly seamless, with smart SMS messages that only require a click to access their candidate portal.
A candidate portal for exchanging and sharing
Candidates are immediately presented with your visuals, news, videos, and links to your social networks.
Above all, you provide them with progressive access to content about your brand according to their progress in the candidate journey, while activating new features for them: document submission, contract or territory reservation signing, events, videoconferencing, application questionnaires, project management.
The discussion thread allows you to communicate via email or SMS.
A candidate portal that reassures and demonstrates your mastery of business processes
Your candidates have chosen to join a brand in order to rely on business expertise.
Each candidate is reassured by the rigor and professionalism of your candidate process, which guarantees the use of effective tools for the success of their opening and the daily development of their business.
Retrieve all your leads from the same tool
All candidate leads, regardless of their source, are collected in your Cerca tool via API or parser.
Your contacts from franchise media, acquired through your Facebook, Instagram, or LinkedIn campaigns, or via your own brand/chain website, are all centralized in one place.
The fields are automatically retrieved and pre-filled to save you valuable time.
A developer interface
with multiple features
Do you work alone? In a team? Do you manage a large flow of leads, or on the contrary, struggle to attract candidates?
Cerca saves you considerable time in managing your leads, whatever your situation, with email notifications at each stage, generation of legal documents, electronic signatures, assignment of candidates to different developers, mapping searches, simplified exchanges with candidates, generation of invitations, tasks and reminders, as well as logging interactions, for example.
A general dashboard displays all existing candidates, providing a synthetic and operational view of the essential information.
A detailed record brings together all the data for each candidate: questionnaire responses, developer feedback, attended meetings and appointments, documents uploaded and shared on both sides, internal message exchanges, stages, and more.
Accessible from any computer, you benefit from always up-to-date information, allowing you to focus on your follow-up calls and candidate tracking.
Our mailing automation feature
to keep in touch with all your leads
We have developed an internal tool called Smart Automation Flow. Perfectly integrated with the rest of the solution, it allows you to create personalized email scenarios based on lead behavior and their interactions with your messages: a follow-up inviting the candidate to book an appointment with you, scheduled information emails to maintain the candidate’s interest, automatic archiving after a certain number of follow-ups and lack of logins or brochure downloads. Each email includes a link to the candidate’s personal space.
This way, you can focus on the most interested candidates without neglecting those who are less engaged or less attentive at the moment.
Comprehensive reporting to analyze your results
and progress
Charts and dashboards display your conversion rates at each stage of the recruitment process, as well as your acquisition and contract signing costs for each source.
Reporting makes it possible to identify improvements, potential bottlenecks, and enhance your candidate process.
You fully customize your "100% GDPR compliant" candidate journey
You fully customize your steps according to your existing candidate journey.
For each step, you decide the actions expected from the candidate, the documents made available to them, the events they must register for, the questionnaires they must complete, or the documents they need to submit to you.
This customization is carried out in compliance with GDPR regulations. Our annual ISO 9001 certification audit verifies the presence of all essential features to ensure GDPR compliance: intrusive notifications to confirm the candidate’s consent for the processing of their personal data, a module for exercising GDPR rights, an automatic system for deleting data and user accounts after the legal retention periods, and a privacy policy accessible in every email sent.
Electronic signature integrated into Cerca
The Yousign solution, Europe’s leading electronic signature provider, is integrated into our tool. Your candidates sign their documents directly in their personal candidate space without needing to log into another platform.
Electronic signature is used by 86% of our clients for franchise agreements, zone reservations, and contracts, with three main advantages:
- You secure your documents. The timestamp token guarantees the signature date and the exact content of documents, even when they are numerous and large
- You reduce your costs and shorten lead times. The electronic signature of a franchise agreement costs a little above a dollar, whereas the overall cost of a paper signature exceeds 100 dollars (printing, binding, postage). Sending and signing a document can also be completed within a few minutes
- You project a modern image of your brand. The electronic signature integrated into the candidate portal reflects a standardized process and conveys professionalism for your brand at the moment when the candidate commits to you
Attract and convert 26 % more applicants
Save several hours per week
on managing your candidates
Improve your candidate conversion rate by 26%
2x faster resolution of quality issues
