The Franchise Observatory comments on the adoption of Cerca, formerly Franchise On Cloud, by the brand Phood.
The Phood franchise enhances its digital offering and launches its new tool “Cerca, formerly Franchise On Cloud.” A true chic Vietnamese canteen, Phood continues to support its franchisees by providing them with the best possible working conditions and maintaining strong relationships between the franchisor and franchisees, as well as between each franchisee and their customers. Indeed, the brand has just strengthened its digital offering to improve the working environment in its restaurants.
A continued commitment to digital innovation
The Phood brand has always sought to provide its franchisees with the most advanced digital tools, similar to those used by the most renowned brands in the restaurant industry.
Thus, during the first quarter of 2019, the brand developed its software “Cerca, formerly Franchise On Cloud.” This tool offers a wide range of features: an online operations manual and technical sheets accessible 24/7, visit reports, purchasing center, webinar and e-learning tools, reporting, and more. In fact, over 250 features are provided—on one hand, to strengthen relationships between the franchisor and all its company-owned and franchised restaurants, and on the other hand, to enhance the experience of each restaurant’s customers.
Regarding this innovation, Benjamin FETU, founder of the brand, commented:
“We are convinced that the brands investing in digital tools will be the big winners of the next ten years. In 2019, what matters most is not the size of your network, but the agility you demonstrate in responding to consumer trends and tastes, as well as the training of your teams to ensure quality service.”
