{"id":11435,"date":"2019-03-27T16:09:40","date_gmt":"2019-03-27T15:09:40","guid":{"rendered":"http:\/\/test2.franchiseoncloud.fr\/?p=11435"},"modified":"2025-11-13T11:39:22","modified_gmt":"2025-11-13T10:39:22","slug":"piloter-son-activite-avec-des-reportings","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/managing-your-business-with-reports\/","title":{"rendered":"How to manage your business with effective reporting"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11435\" class=\"elementor elementor-11435\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a61064e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"a61064e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d312610\" data-id=\"3d312610\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bfefee elementor-widget elementor-widget-image\" data-id=\"7bfefee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2019\/03\/Comment-piloter-son-activite-grace-a-des-reportings-performants-Visuel-article.png\" class=\"attachment-full size-full wp-image-21735\" alt=\"reporting groupe bertrand cerca\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2019\/03\/Comment-piloter-son-activite-grace-a-des-reportings-performants-Visuel-article.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/03\/Comment-piloter-son-activite-grace-a-des-reportings-performants-Visuel-article-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/03\/Comment-piloter-son-activite-grace-a-des-reportings-performants-Visuel-article-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/03\/Comment-piloter-son-activite-grace-a-des-reportings-performants-Visuel-article-768x270.png 768w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ecd55c elementor-widget elementor-widget-heading\" data-id=\"7ecd55c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to manage your business with effective reporting?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c785551 elementor-widget elementor-widget-text-editor\" data-id=\"c785551\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div dir=\"auto\"><p class=\"translation-block\">Discover the article (excerpts) published on our partner\u2019s website <span style=\"color: #1284e0\"><a style=\"color: #1284e0\" href=\"https:\/\/officieldelafranchise.fr\/\" target=\"_blank\" rel=\"noopener nofollow\"><span style=\"text-decoration: underline\">L\u2019Officiel de la Franchise<\/span><\/a><\/span> on March 27, 2019, by journalist Eve MENESSON, which mentions our solution and its use by our client <span style=\"text-decoration: underline;color: #1284e0\"><a style=\"color: #1284e0;text-decoration: underline\" title=\"Big Fernand as seen by L'Officiel de la Franchise\" href=\"http:\/\/officieldelafranchise.fr\/franchise\/big-fernand\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">BIG FERNAND<\/a><\/span> and includes many of the tips we share with our clients.<\/p><blockquote><p><strong><em>\"Often seen as an intrusion into their business, franchisees are not very fond of reporting. Yet, when well designed and properly analyzed, it proves to be a true tool for improving the performance of their point of sale.\"<\/em><\/strong><\/p><\/blockquote><p class=\"translation-block\">It\u2019s a mandatory exercise, requested by the franchisor for the calculation of royalties. In reality, it can also <strong>prove to be relevant for franchisees<\/strong>, as it allows them to compare turnover, payroll costs, and brand awareness. Reporting can therefore help <span style=\"text-decoration: underline;color: #1284e0\"><a style=\"color: #1284e0;text-decoration: underline\" title=\"Optimize your network management\" href=\"https:\/\/cerca.io\/en\/manage-and-engage-your-network\/\" target=\"_blank\" rel=\"noopener\">manage and drive the growth of their location<\/a><\/span>.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e98fa0 elementor-widget elementor-widget-global elementor-global-20642 elementor-widget-image\" data-id=\"3e98fa0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/free-trial-foc-2\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article.png\" class=\"elementor-animation-bob attachment-full size-full wp-image-20041\" alt=\"franchisor\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-573cff6 elementor-widget elementor-widget-heading\" data-id=\"573cff6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The steps to successful reporting:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e96247 elementor-widget elementor-widget-text-editor\" data-id=\"7e96247\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div dir=\"auto\"><p><strong>1. Identify the key indicators to monitor<\/strong><\/p><p>Virginie Sabl\u00e9, Head of Franchise and Network Development at KPMG, recommends focusing first on turnover, margins, working capital requirements, and payroll costs in relation to revenue.<\/p><blockquote><p><strong>\u201cIt is also necessary to include indicators specific to the business sector.\u201d<\/strong><\/p><\/blockquote><p class=\"translation-block\">she adds. <span style=\"color: #1284e0\"><em><strong>At Big Fernand, for example, the reporting includes turnover and payroll costs, but also delivery and material costs.<\/strong><\/em><\/span><span style=\"font-size: inherit\"> Above all, these indicators must align with a genuine strategic objective.<\/span><\/p><blockquote><p><strong><span style=\"font-size: inherit;\">\u201cReporting must analyze the past to anticipate the future.\u201d<\/span><\/strong><\/p><\/blockquote><p><span style=\"font-size: inherit;\">emphasizes Virginie Sabl\u00e9.<\/span><\/p><p>Several recommendations are mentioned regarding the choice of indicators in the original article.<\/p><p class=\"translation-block\">We suggest taking a closer look at <strong>the number of new prospects, new clients, and their satisfaction<\/strong>.<\/p><p class=\"translation-block\">The goal is to have an overall view to identify the strengths and weaknesses of the location. This way, you can <strong>implement <span style=\"text-decoration: underline;color: #1284e0\"><a style=\"color: #1284e0;text-decoration: underline\" href=\"https:\/\/cerca.io\/en\/ops-tracking\/\" target=\"_blank\" rel=\"noopener\">action plans to optimize the store\u2019s performance<\/a><\/span><\/strong>.<\/p><p class=\"translation-block\"><strong>2. Send reports regularly:<\/strong> monthly or quarterly, ideally, to ensure meaningful insights.<\/p><p class=\"translation-block\"><strong>3. Automate\/streamline report analysis:<\/strong> fast and efficient.<\/p><p class=\"translation-block\"><strong>4. Compare data between sales outlets<\/strong>, if you wish.<\/p><p class=\"translation-block\">This is the case at <span style=\"text-decoration: underline;color: #1284e0\"><a style=\"color: #1284e0;text-decoration: underline\" title=\"The franchise with Big Fernand\" href=\"https:\/\/bigfernand.com\/franchise-big-fernand\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Big Fernand<\/a><\/span>:<\/p><blockquote><p><strong><em>\u201cFranchisees get in touch with each other to share advice.\u201d<\/em><\/strong><\/p><\/blockquote><p>says Alexe Ravalet, the brand\u2019s Development Director. For her, this transparency in the figures also helps demonstrate the network\u2019s good health to its members, who feel reassured as a result.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9716a87 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9716a87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/officieldelafranchise.fr\/lart-delicat-du-reporting\/\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read the full article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dd79b49 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"dd79b49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7df038d\" data-id=\"7df038d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63ca1f8 elementor-widget elementor-widget-heading\" data-id=\"63ca1f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in these articles: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f39890 elementor-widget elementor-widget-global elementor-global-18806 elementor-widget-obfx-posts-grid\" data-id=\"9f39890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"obfx-posts-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"obfx-grid\"><div class=\"obfx-grid-container obfx-grid-mobile-1 obfx-grid-desktop-2\"><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/en\/avoid-litigation-with-a-software-franchise\/\" title=\"Legal security &amp; Franchise software\"><img decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2019\/01\/securite-juridique-logiciel-franchise-minia.png\" class=\"img-responsive wp-post-image\" alt=\"s\u00e9curit\u00e9-juridique-logiciel-franchise-minia\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2019\/01\/securite-juridique-logiciel-franchise-minia.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/01\/securite-juridique-logiciel-franchise-minia-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/01\/securite-juridique-logiciel-franchise-minia-1024x422.png 1024w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/a><\/div><div class=\"obfx-grid-col-content\">\t\t\t<h2 class=\"entry-title obfx-grid-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/avoid-litigation-with-a-software-franchise\/\" title=\"Legal security &amp; Franchise software\">\n\t\t\t\t\tS\u00e9curit\u00e9 juridique &#038; Logiciel franchise\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div><\/article><\/div><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/en\/they-asked-for-it-we-developed-it-for-them\/\" title=\"Ils nous l&rsquo;ont demand\u00e9, nous leur avons d\u00e9velopp\u00e9 ! 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