{"id":13652,"date":"2021-06-15T17:44:20","date_gmt":"2021-06-15T15:44:20","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=13652"},"modified":"2025-11-13T11:33:42","modified_gmt":"2025-11-13T10:33:42","slug":"recrutement-candidats-franchise","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/franchise-candidate-recruitment\/","title":{"rendered":"Franchisors, what tools do you use to recruit? - Cerca"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13652\" class=\"elementor elementor-13652\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c08fd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6c08fd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d192b\" data-id=\"33d192b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-679f324 elementor-widget elementor-widget-image\" data-id=\"679f324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2.png\" class=\"attachment-full size-full wp-image-21046\" alt=\"Candidate recruitment\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cf95e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4cf95e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac4859a\" data-id=\"ac4859a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e634a0e elementor-widget elementor-widget-text-editor\" data-id=\"e634a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking to expand your franchise network? Not sure which channels to use for recruitment? Which ones are most effective? What strategies should you deploy? We answer your questions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d1d47 elementor-widget elementor-widget-heading\" data-id=\"f1d1d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The different channels for recruitment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e01090 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"7e01090\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ce11a3\" data-id=\"2ce11a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9daeb51 elementor-widget elementor-widget-text-editor\" data-id=\"9daeb51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Until recently, recruitment channels were mainly specialized media and specialized websites, such as <span style=\"text-decoration: underline; color: #1284e0;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/www.observatoiredelafranchise.fr\/\" target=\"_blank\" rel=\"noopener nofollow\">l&rsquo;Observatoire de la Franchise<\/a><\/span> or even the <span style=\"text-decoration: underline; color: #1284e0;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/www.toute-la-franchise.com\/\" rel=\"nofollow noopener\" target=\"_blank\">Toute la Franchise<\/a><\/span>, as well as trade shows for franchising and entrepreneurship. The advantage of these sites and fairs is that they quickly generate a large number of leads due to their high profile. However, this year we have seen that there is a limit to this and that without professional meetings, some companies may struggle to recruit. This is where social media can be an asset and an indispensable tool for your development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c67c94 elementor-widget elementor-widget-heading\" data-id=\"5c67c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Some key figures*<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9169252 elementor-widget elementor-widget-text-editor\" data-id=\"9169252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>28 %<\/strong> French people start their own businesses<\/li><li><strong>4\/10<\/strong> wish to do so freely<\/li><\/ul><p>* Source : <span style=\"text-decoration: underline; color: #1284e0;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/cerca.io\/en\/survey-federation-francaise-franchise\/\" target=\"_blank\" rel=\"noopener\">17th annual survey by the FFF and Banque Populaire<\/a><\/span> &#8211; 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3217c2a elementor-widget elementor-widget-heading\" data-id=\"3217c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Find your future franchisees through social media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1edef6 elementor-widget elementor-widget-text-editor\" data-id=\"f1edef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media, particularly LinkedIn, allows you to target potential franchisees whose plans are not yet fully developed or who are unaware of your existence. When searching for new franchise candidates, you are primarily looking for future business leaders with an entrepreneurial spirit.  In order to attract them, communication is key.<\/p><p>Yes, but what topics should you communicate about? Above all, you need to highlight who you are, promote your brand as an employer, and let people learn about your concept and its history. Don't hesitate to highlight the success stories of your franchisees. You can also call for applications directly from your brand's networks.\u00a0<\/p><p style=\"margin: 0cm 0cm 18pt;\"><span style=\"font-size: 12pt;\">The advantage of using social media also lies in the fact that their results, and therefore their cost, can be measured by implementing tracking tools.<\/span><\/p><p style=\"margin: 0cm 0cm 18pt;\"><span style=\"font-size: 12pt;\">Another advantage of social media is the ability to target your search to a specific geographical area. Are you looking for a franchisee in the Pau area and within a 20 km radius? You can advertise on social media only in the area you are interested in, ultimately making your search more effective.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670f87b elementor-widget elementor-widget-image\" data-id=\"670f87b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/linkedin-find-franchise-candidates\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15.png\" class=\"elementor-animation-bob attachment-full size-full wp-image-19600\" alt=\"LinkedIn\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ded9f elementor-widget elementor-widget-heading\" data-id=\"87ded9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Some key figures<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c79dca elementor-widget elementor-widget-text-editor\" data-id=\"0c79dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 12.0pt; font-family: inherit;\">We have found that the cost of a lead who will request an application form is around \u20ac30 on Facebook and \u20ac150 on LinkedIn (note that these averages vary greatly depending on the size of the company, the sector, and the amount of capital required). However, LinkedIn, which allows for more qualified contacts, achieves better conversion rates beyond this initial stage of establishing contact. One thing is certain. Avoid agencies that promise you figures in advance. The key to success is in A\/B testing. Test! Test! Test again!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164d405 elementor-widget elementor-widget-heading\" data-id=\"164d405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize your recruitment process with the right tools\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f24a7 elementor-widget elementor-widget-text-editor\" data-id=\"26f24a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt; color: var( --e-global-color-text );\">What should you do once you have captured their attention? You need to develop a communication plan tailored to your industry and your target audience. It is essential to be able to build trust from the very beginning of the relationship.\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 18pt;\"><span style=\"font-size: 12pt;\">The candidate journey itself (the number of steps, their content, the documents provided, the pace and progression of the journey) plays a big part in your results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35efc40 elementor-widget elementor-widget-global elementor-global-20642 elementor-widget-image\" data-id=\"35efc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/free-trial-foc-2\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article.png\" class=\"elementor-animation-bob attachment-full size-full wp-image-20041\" alt=\"franchisor\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b6566 elementor-widget elementor-widget-text-editor\" data-id=\"a0b6566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0cm; text-align: justify; vertical-align: baseline;\"><span style=\"font-size: 12.0pt; font-family: inherit;\">Cerca ex Franchise On Cloud offers several essential features to optimize your franchise recruitment.<\/span><\/p><p style=\"margin: 0cm; text-align: justify; vertical-align: baseline;\"><span style=\"font-size: 12.0pt; font-family: inherit;\">\u00a0<\/span><\/p><p style=\"margin: 0cm; text-align: justify; vertical-align: baseline;\"><span style=\"font-size: 12.0pt; font-family: inherit;\">From the outset of the process, candidates are immersed in the brand universe, thanks in particular to the creation of a specific scenario, the existence of a personal candidate space, and compliance with your graphic charter.<\/span><\/p><p style=\"margin: 0cm; text-align: justify; vertical-align: baseline;\"><span style=\"font-size: 12.0pt; font-family: inherit;\">\u00a0<\/span><\/p><p>From a single location, you can view all your candidates and their origins, track their progress through the process in real time, and exchange documents with them directly from the same platform. This makes it easy to manage the <a href=\"https:\/\/cerca.io\/en\/seduce-and-recruit-your-candidates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #1284e0;\">candidate management<\/span><\/a>\u00a0is therefore simpler and more efficient.\u00a0<\/p><p>If you would like to be supported by franchise experts, <span style=\"text-decoration: underline; color: #1284e0;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/cerca.io\/en\/contact\/\">get in touch<\/a><\/span> with us right now. <strong>Want to try our solution? Enjoy 30 days of<a href=\"https:\/\/cerca.io\/en\/free-trial-foc-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #1284e0;\">free trial<\/span><\/a> !\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f98cbf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f98cbf2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d76495\" data-id=\"9d76495\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-200adc8 elementor-widget elementor-widget-heading\" data-id=\"200adc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in these articles: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1701355 elementor-widget elementor-widget-global elementor-global-18806 elementor-widget-obfx-posts-grid\" data-id=\"1701355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"obfx-posts-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"obfx-grid\"><div class=\"obfx-grid-container obfx-grid-mobile-1 obfx-grid-desktop-2\"><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/en\/how-to-build-franchise-loyalty\/\" title=\"How to build franchisee loyalty\"><img loading=\"lazy\" decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2022\/11\/Campagne-Cerca_visuel-blog-1.png\" class=\"img-responsive wp-post-image\" alt=\"build loyalty\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2022\/11\/Campagne-Cerca_visuel-blog-1.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2022\/11\/Campagne-Cerca_visuel-blog-1-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2022\/11\/Campagne-Cerca_visuel-blog-1-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2022\/11\/Campagne-Cerca_visuel-blog-1-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2022\/11\/Campagne-Cerca_visuel-blog-1-1536x633.png 1536w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/a><\/div><div class=\"obfx-grid-col-content\">\t\t\t<h2 class=\"entry-title obfx-grid-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/how-to-build-franchise-loyalty\/\" title=\"How to build franchisee loyalty\">\n\t\t\t\t\tHow to build franchisee loyalty\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div><\/article><\/div><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/en\/new-signs-in-may\/\" title=\"D\u00e9couvrez les nouvelles enseignes clientes de Cerca ex Franchise On Cloud !\"><img loading=\"lazy\" decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/new-clients-main-2021-minia.png\" class=\"img-responsive wp-post-image\" alt=\"R\u00e9volution Cerca\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/new-clients-main-2021-minia.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/new-clients-main-2021-minia-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/new-clients-main-2021-minia-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/new-clients-main-2021-minia-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/new-clients-main-2021-minia-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/new-clients-main-2021-minia-18x7.png 18w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/a><\/div><div class=\"obfx-grid-col-content\">\t\t\t<h2 class=\"entry-title obfx-grid-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/new-signs-in-may\/\" title=\"D\u00e9couvrez les nouvelles enseignes clientes de Cerca ex Franchise On Cloud !\">\n\t\t\t\t\tD\u00e9couvrez les nouvelles enseignes clientes de Cerca ex Franchise On Cloud !\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div><\/article><\/div><\/div><!-- .obfx-grid-container --><\/div><!-- .obfx-grid -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Vous cherchez \u00e0 d\u00e9velopper votre r\u00e9seau de franchise ? Vous ne savez pas quels canaux utiliser pour votre recrutement ? Lesquels sont les plus efficaces ? Quelles strat\u00e9gies d\u00e9ployer ? Nous r\u00e9pondons \u00e0 vos questions. Les diff\u00e9rents canaux pour le recrutement Il y a encore peu, les canaux de recrutement \u00e9taient principalement les m\u00e9dias sp\u00e9cialis\u00e9s, les sites sp\u00e9cialis\u00e9s, comme l&rsquo;Observatoire de la Franchise ou encore Toute la Franchise, ainsi que les salons professionnels de la franchise et de l&rsquo;entrepreneuriat. L&rsquo;avantage de ces sites et salons est qu&rsquo;ils apportent une certaine volum\u00e9trie de prospects rapidement due \u00e0 leur notori\u00e9t\u00e9. En revanche, cette ann\u00e9e, nous avons pu voir qu&rsquo;il y avait une limite et que sans la tenue des r\u00e9unions professionnelles, certains pouvaient peiner \u00e0 recruter. C&rsquo;est ainsi que les r\u00e9seaux sociaux peuvent \u00eatre un atout et un outil indispensable \u00e0 votre d\u00e9veloppement. Quelques chiffres cl\u00e9s* 28 % des Fran\u00e7ais cr\u00e9ent leur entreprise 4\/10 souhaitent le faire en franchise * Source : 17\u1d49 enqu\u00eate annuelle de la FFF et de la Banque Populaire &#8211; 2020 Trouvez vos futurs franchis\u00e9s gr\u00e2ce aux r\u00e9seaux sociaux Les r\u00e9seaux sociaux, notamment LinkedIn, vous permettent de cibler des franchis\u00e9s potentiels dont le projet n&rsquo;est pas encore arriv\u00e9 \u00e0 maturit\u00e9 ou qui ne se doutent pas que vous existez. Lorsque vous \u00eates \u00e0 la recherche de nouveaux candidats \u00e0 la franchise, vous cherchez avant tout des futurs chefs d&rsquo;entreprises avec une \u00e2me entrepreneuriale.\u00a0 Afin de pouvoir les attirer, il est primordial de communiquer. Oui, mais sur quels sujets communiquer ? Il faut avant tout mettre en avant qui vous \u00eates, faire la promotion de votre marque \u00ab\u00a0employeur\u00a0\u00bb, que l&rsquo;on puisse en apprendre sur votre concept, ainsi que son histoire. N&rsquo;h\u00e9sitez pas \u00e0 mettre en avant les success stories de vos franchis\u00e9s. Vous pouvez \u00e9galement faire un appel \u00e0 candidatures directement depuis les r\u00e9seaux de votre enseigne.\u00a0 L\u2019avantage d\u2019utiliser les r\u00e9seaux sociaux tient \u00e9galement au fait de pouvoir mesurer leur r\u00e9sultat et donc leur co\u00fbt en mettant en place des outils de tra\u00e7abilit\u00e9. Un autre avantage des r\u00e9seaux sociaux est la possibilit\u00e9 de cibler votre recherche sur une zone g\u00e9ographique donn\u00e9e. Vous recherchez un franchis\u00e9 sur la zone de Pau et 20 km aux alentours\u00a0? Vous pouvez faire de la publicit\u00e9 sur les r\u00e9seaux sociaux uniquement sur cette zone qui vous int\u00e9resse avec, au final, plus d\u2019efficacit\u00e9. Quelques chiffres Nous constatons que le co\u00fbt de revient d\u2019un lead qui va demander un dossier de candidature est d\u2019environ 30 euros sur Facebook et 150 euros sur LinkedIn (attention, ces moyennes sont tr\u00e8s diff\u00e9rentes selon la taille de l\u2019enseigne, le secteur et le montant de l\u2019apport n\u00e9cessaire). Mais LinkedIn, qui permet des contacts plus qualifi\u00e9s, obtient des meilleurs taux de conversion au-del\u00e0 de cette premi\u00e8re \u00e9tape de mise en relation. Une chose est certaine. Fuyez les agences qui vous promettent des chiffres par avance. La cl\u00e9 du succ\u00e8s est dans l\u2019A\/B testing. Testez ! Testez ! Re-testez encore ! Optimiser son parcours recrutement avec les bons outils\u00a0 Que faire une fois que vous avez retenu leur attention ? Il faut vous construire un plan de communication adapt\u00e9 \u00e0 votre secteur et \u00e0 votre cible. Il est essentiel de pouvoir cr\u00e9er un sentiment de confiance d\u00e8s les premiers instants de la relation.\u00a0 Le parcours candidat lui-m\u00eame (le nombre d\u2019\u00e9tapes, leurs contenus, les documents mis \u00e0 disposition, le rythme m\u00eame et la progression du parcours) joue pour beaucoup dans vos r\u00e9sultats. Cerca ex Franchise On Cloud vous propose plusieurs fonctionnalit\u00e9s essentielles dans l\u2019optimisation de votre recrutement en franchise. \u00a0 Le candidat est, d\u00e8s le d\u00e9but du processus, immerg\u00e9 dans l\u2019univers de la marque notamment gr\u00e2ce \u00e0 la cr\u00e9ation d\u2019un sc\u00e9nario sp\u00e9cifique, \u00e0 l\u2019existence d\u2019un espace candidat personnel et au respect de votre charte graphique. \u00a0 Vous pourrez retrouver \u00e0 partir du m\u00eame endroit l\u2019int\u00e9gralit\u00e9 de vos candidats, ainsi que leur provenance, suivre en temps r\u00e9el leur avanc\u00e9e dans le processus et \u00e9changer des documents avec eux directement \u00e0 partir de la m\u00eame plateforme. Ainsi, le pilotage de la gestion de vos candidats\u00a0est ainsi plus simple et plus efficace.\u00a0 Si vous souhaitez \u00eatre accompagn\u00e9 par des experts de la franchise, prenez contact avec nous d\u00e8s \u00e0 pr\u00e9sent. Envie d&rsquo;essayer notre solution ? Profitez de 30 jours d&rsquo;essai gratuit !\u00a0 Ces articles peuvent vous int\u00e9resser : 71 % des nouveaut\u00e9s 2016 d\u00e9cid\u00e9es par nos clients Adoptez une plateforme LMS pour transformer la formation de votre r\u00e9seau<\/p>","protected":false},"author":1,"featured_media":21047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[109,63],"tags":[140,141,139],"class_list":["post-13652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-generaux","category-blog","tag-en","tag-es","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/13652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/comments?post=13652"}],"version-history":[{"count":48,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/13652\/revisions"}],"predecessor-version":[{"id":21068,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/13652\/revisions\/21068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media\/21047"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media?parent=13652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/categories?post=13652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/tags?post=13652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}