{"id":13652,"date":"2021-06-15T17:44:20","date_gmt":"2021-06-15T15:44:20","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=13652"},"modified":"2025-11-13T11:33:42","modified_gmt":"2025-11-13T10:33:42","slug":"recrutement-candidats-franchise","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/franchise-candidate-recruitment\/","title":{"rendered":"Franchisors, what tools do you use to recruit? - Cerca"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13652\" class=\"elementor elementor-13652\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c08fd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6c08fd6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33d192b\" data-id=\"33d192b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-679f324 elementor-widget elementor-widget-image\" data-id=\"679f324\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2.png\" class=\"attachment-full size-full wp-image-21046\" alt=\"Candidate recruitment\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-2-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4cf95e2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4cf95e2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ac4859a\" data-id=\"ac4859a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e634a0e elementor-widget elementor-widget-text-editor\" data-id=\"e634a0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Are you looking to expand your franchise network? Not sure which channels to use for recruitment? Which ones are most effective? What strategies should you deploy? We answer your questions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1d1d47 elementor-widget elementor-widget-heading\" data-id=\"f1d1d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The different channels for recruitment<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e01090 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"7e01090\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2ce11a3\" data-id=\"2ce11a3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9daeb51 elementor-widget elementor-widget-text-editor\" data-id=\"9daeb51\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Until recently, recruitment channels were mainly specialized media and specialized websites, such as <span style=\"text-decoration: underline; color: #1284e0;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/www.observatoiredelafranchise.fr\/\" target=\"_blank\" rel=\"noopener nofollow\">l&rsquo;Observatoire de la Franchise<\/a><\/span> or even the <span style=\"text-decoration: underline; color: #1284e0;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/www.toute-la-franchise.com\/\" rel=\"nofollow noopener\" target=\"_blank\">All the Franchise<\/a><\/span>, as well as trade shows for franchising and entrepreneurship. The advantage of these sites and fairs is that they quickly generate a large number of leads due to their high profile. However, this year we have seen that there is a limit to this and that without professional meetings, some companies may struggle to recruit. This is where social media can be an asset and an indispensable tool for your development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c67c94 elementor-widget elementor-widget-heading\" data-id=\"5c67c94\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Some key figures*<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9169252 elementor-widget elementor-widget-text-editor\" data-id=\"9169252\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><strong>28 %<\/strong> French people start their own businesses<\/li><li><strong>4\/10<\/strong> wish to do so freely<\/li><\/ul><p>* Source : <span style=\"text-decoration: underline; color: #1284e0;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/cerca.io\/en\/survey-federation-francaise-franchise\/\" target=\"_blank\" rel=\"noopener\">17th annual survey by the FFF and Banque Populaire<\/a><\/span> &#8211; 2020<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3217c2a elementor-widget elementor-widget-heading\" data-id=\"3217c2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Find your future franchisees through social media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1edef6 elementor-widget elementor-widget-text-editor\" data-id=\"f1edef6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Social media, particularly LinkedIn, allows you to target potential franchisees whose plans are not yet fully developed or who are unaware of your existence. When searching for new franchise candidates, you are primarily looking for future business leaders with an entrepreneurial spirit.  In order to attract them, communication is key.<\/p><p>Yes, but what topics should you communicate about? Above all, you need to highlight who you are, promote your brand as an employer, and let people learn about your concept and its history. Don't hesitate to highlight the success stories of your franchisees. You can also call for applications directly from your brand's networks.\u00a0<\/p><p style=\"margin: 0cm 0cm 18pt;\"><span style=\"font-size: 12pt;\">The advantage of using social media also lies in the fact that their results, and therefore their cost, can be measured by implementing tracking tools.<\/span><\/p><p style=\"margin: 0cm 0cm 18pt;\"><span style=\"font-size: 12pt;\">Another advantage of social media is the ability to target your search to a specific geographical area. Are you looking for a franchisee in the Pau area and within a 20 km radius? You can advertise on social media only in the area you are interested in, ultimately making your search more effective.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-670f87b elementor-widget elementor-widget-image\" data-id=\"670f87b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/linkedin-find-franchise-candidates\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15.png\" class=\"elementor-animation-bob attachment-full size-full wp-image-19600\" alt=\"LinkedIn\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-15-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87ded9f elementor-widget elementor-widget-heading\" data-id=\"87ded9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Some key figures<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c79dca elementor-widget elementor-widget-text-editor\" data-id=\"0c79dca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 12.0pt; font-family: inherit;\">We have found that the cost of a lead who will request an application form is around \u20ac30 on Facebook and \u20ac150 on LinkedIn (note that these averages vary greatly depending on the size of the company, the sector, and the amount of capital required). However, LinkedIn, which allows for more qualified contacts, achieves better conversion rates beyond this initial stage of establishing contact. One thing is certain. Avoid agencies that promise you figures in advance. The key to success is in A\/B testing. Test! Test! Test again!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-164d405 elementor-widget elementor-widget-heading\" data-id=\"164d405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimize your recruitment process with the right tools\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26f24a7 elementor-widget elementor-widget-text-editor\" data-id=\"26f24a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-size: 12pt; color: var( --e-global-color-text );\">What should you do once you have captured their attention? You need to develop a communication plan tailored to your industry and your target audience. It is essential to be able to build trust from the very beginning of the relationship.\u00a0<\/span><\/p><p style=\"margin: 0cm 0cm 18pt;\"><span style=\"font-size: 12pt;\">The candidate journey itself (the number of steps, their content, the documents provided, the pace and progression of the journey) plays a big part in your results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35efc40 elementor-widget elementor-widget-global elementor-global-20642 elementor-widget-image\" data-id=\"35efc40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/free-trial-foc-2\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article.png\" class=\"elementor-animation-bob attachment-full size-full wp-image-20041\" alt=\"franchisor\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0b6566 elementor-widget elementor-widget-text-editor\" data-id=\"a0b6566\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"margin: 0cm; text-align: justify; vertical-align: baseline;\"><span style=\"font-size: 12.0pt; font-family: inherit;\">Cerca ex Franchise On Cloud offers several essential features to optimize your franchise recruitment.<\/span><\/p><p style=\"margin: 0cm; text-align: justify; vertical-align: baseline;\"><span style=\"font-size: 12.0pt; font-family: inherit;\">\u00a0<\/span><\/p><p style=\"margin: 0cm; text-align: justify; vertical-align: baseline;\"><span style=\"font-size: 12.0pt; font-family: inherit;\">From the outset of the process, candidates are immersed in the brand universe, thanks in particular to the creation of a specific scenario, the existence of a personal candidate space, and compliance with your graphic charter.<\/span><\/p><p style=\"margin: 0cm; text-align: justify; vertical-align: baseline;\"><span style=\"font-size: 12.0pt; font-family: inherit;\">\u00a0<\/span><\/p><p>From a single location, you can view all your candidates and their origins, track their progress through the process in real time, and exchange documents with them directly from the same platform. This makes it easy to manage the <a href=\"https:\/\/cerca.io\/en\/seduce-and-recruit-your-candidates\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #1284e0;\">candidate management<\/span><\/a>\u00a0is therefore simpler and more efficient.\u00a0<\/p><p>If you would like to be supported by franchise experts, <span style=\"text-decoration: underline; color: #1284e0;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/cerca.io\/en\/contact\/\">get in touch<\/a><\/span> with us right now. <strong>Want to try our solution? Enjoy 30 days of<a href=\"https:\/\/cerca.io\/en\/free-trial-foc-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #1284e0;\">free trial<\/span><\/a> !\u00a0<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f98cbf2 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f98cbf2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9d76495\" data-id=\"9d76495\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-200adc8 elementor-widget elementor-widget-heading\" data-id=\"200adc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in these articles: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1701355 elementor-widget elementor-widget-global elementor-global-18806 elementor-widget-obfx-posts-grid\" data-id=\"1701355\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"obfx-posts-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"obfx-grid\"><div class=\"obfx-grid-container obfx-grid-mobile-1 obfx-grid-desktop-2\"><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/en\/pano-chooses-franchise-on-cloud\/\" title=\"PANO chooses Franchise On Cloud\"><img loading=\"lazy\" decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-pano-minia.png\" class=\"img-responsive wp-post-image\" alt=\"search for bread\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-pano-minia.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-pano-minia-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-pano-minia-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-pano-minia-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-pano-minia-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-pano-minia-18x7.png 18w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/a><\/div><div class=\"obfx-grid-col-content\">\t\t\t<h2 class=\"entry-title obfx-grid-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/pano-chooses-franchise-on-cloud\/\" title=\"PANO chooses Franchise On Cloud\">\n\t\t\t\t\tPANO chooses Franchise On Cloud\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div><\/article><\/div><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/en\/5-features-to-simplify-your-projects\/\" title=\"5 features to simplify your project management\"><img loading=\"lazy\" decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2023\/12\/Campagne-Cerca_Plan-de-travail-3-copie.png\" class=\"img-responsive wp-post-image\" alt=\"project\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2023\/12\/Campagne-Cerca_Plan-de-travail-3-copie.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2023\/12\/Campagne-Cerca_Plan-de-travail-3-copie-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2023\/12\/Campagne-Cerca_Plan-de-travail-3-copie-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2023\/12\/Campagne-Cerca_Plan-de-travail-3-copie-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2023\/12\/Campagne-Cerca_Plan-de-travail-3-copie-1536x633.png 1536w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/a><\/div><div class=\"obfx-grid-col-content\">\t\t\t<h2 class=\"entry-title obfx-grid-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/5-features-to-simplify-your-projects\/\" title=\"5 features to simplify your project management\">\n\t\t\t\t\t5 features to simplify your project management\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div><\/article><\/div><\/div><!-- .obfx-grid-container --><\/div><!-- .obfx-grid -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Are you looking to expand your franchise network? Not sure which channels to use for recruitment? Which ones are the most effective? What strategies should you implement? We\u2019ll answer your questions. The Different Channels for Recruitment Until recently, recruitment channels were mainly specialized media outlets, specialized websites\u2014such as the Observatoire de la Franchise or Toute la Franchise\u2014as well as trade shows focused on franchising and entrepreneurship. The advantage of these sites and trade shows is that they quickly generate a significant volume of leads due to their high profile. However, this year, we\u2019ve seen that there\u2019s a limit to this approach, and without in-person professional meetings, some franchisors may struggle to recruit. This is why social media can be an asset and an indispensable tool for your growth. Key figures* 28% of French people start their own business; 4 out of 10 want to do so through a franchise * Source: 17th annual survey by the FFF and Banque Populaire \u2013 2020 Find Your Future Franchisees Through Social Media Social media, particularly LinkedIn, allows you to target potential franchisees whose plans aren\u2019t yet fully developed or who aren\u2019t even aware that you exist. When you\u2019re looking for new franchise candidates, you\u2019re primarily seeking future business leaders with an entrepreneurial spirit.\u00a0 To attract them, communication is key. Yes, but what should you focus on? Above all, you need to highlight who you are, promote your \u201cemployer brand,\u201d and provide insights into your business concept and its history. Don\u2019t hesitate to highlight your franchisees\u2019 success stories. You can also post job openings directly on your brand\u2019s social media channels. Another advantage of using social media is the ability to measure results\u2014and thus costs\u2014by implementing tracking tools. Another advantage of social media is the ability to target your search to a specific geographic area. Are you looking for a franchisee in the Pau area and within a 20-kilometer radius? You can advertise on social media exclusively within this area of interest, ultimately making your efforts more effective. Some figures: We\u2019ve found that the cost per lead who requests an application packet is approximately 30 euros on Facebook and 150 euros on LinkedIn (note that these averages vary significantly depending on the size of the franchise, the industry, and the required investment). But LinkedIn, which attracts more qualified candidates, achieves better conversion rates beyond this initial outreach stage. One thing is certain: steer clear of agencies that promise you specific results upfront. The key to success lies in A\/B testing. Test! Test! Test again! Optimizing Your Recruitment Process with the Right Tools  What should you do once you\u2019ve captured their attention? You need to develop a communication plan tailored to your industry and your target audience. It\u2019s essential to build trust from the very beginning of the relationship.\u00a0 The candidate journey itself\u2014the number of steps, their content, the documents provided, and the pace and progression of the journey\u2014plays a major role in your results. Cerca ex Franchise On Cloud offers several essential features to help you optimize your franchise recruitment. \u00a0 From the very start of the process, candidates are immersed in the brand\u2019s world\u2014thanks in part to a customized scenario, a personal candidate portal, and adherence to your brand guidelines. \u00a0 From a single location, you can view all your candidates and their backgrounds, track their progress through the process in real time, and exchange documents with them directly through the same platform. This makes managing your candidates simpler and more efficient.\u00a0 If you\u2019d like support from franchise experts, contact us today. Want to try our solution? Take advantage of a 30-day free trial!  You might be interested in these articles: 71 % New Features for 2016 Chosen by Our Clients Adopt an LMS Platform to Transform Your Network\u2019s Training<\/p>","protected":false},"author":1,"featured_media":21047,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[109,63],"tags":[140,141,139],"class_list":["post-13652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-generaux","category-blog","tag-en","tag-es","tag-fr"],"_links":{"self":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/13652","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/comments?post=13652"}],"version-history":[{"count":48,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/13652\/revisions"}],"predecessor-version":[{"id":21068,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/13652\/revisions\/21068"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media\/21047"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media?parent=13652"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/categories?post=13652"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/tags?post=13652"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}