{"id":13954,"date":"2021-07-30T12:06:25","date_gmt":"2021-07-30T10:06:25","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=13954"},"modified":"2025-11-13T11:32:45","modified_gmt":"2025-11-13T10:32:45","slug":"lancer-concept-en-franchise-4-etapes-cles","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/launching-a-franchise-concept-4-key-steps\/","title":{"rendered":"Becoming a franchisor. An ambitious but accessible choice."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"13954\" class=\"elementor elementor-13954\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a9e767 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1a9e767\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c175ecd\" data-id=\"c175ecd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9ab651 elementor-widget elementor-widget-image\" data-id=\"d9ab651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-27.png\" class=\"attachment-full size-full wp-image-20908\" alt=\"franchise concept\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-27.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-27-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-27-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-27-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-27-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-27-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dec6275 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"dec6275\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cd97d9b\" data-id=\"cd97d9b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7b29d2 elementor-widget elementor-widget-text-editor\" data-id=\"f7b29d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><strong><span style=\"color: var( --e-global-color-text );\">Franchising is a model that attracts many entrepreneurs, notably thanks to its advantageous status and the possibility of quickly expanding their business. The number of franchisors and franchisees continues to grow, and in 2020 this market represented \u20ac63.8 billion in turnover. It is therefore natural that many entrepreneurs are interested in this model and wish to become franchisors.<\/span><\/strong><\/em><\/p><p class=\"translation-block\"><span style=\"font-family: 'Open Sans';font-style: normal;font-weight: 400\">Are you an entrepreneur?<\/span><span style=\"font-family: 'Open Sans', sans-serif;font-size: 12pt;color: var(--e-global-color-text);text-align: left\"> Do you want to give new momentum to your concept through franchise development?<\/span><span style=\"font-family: 'Open Sans';font-style: normal;font-weight: 400;color: var(--e-global-color-text)\"> Do you have a unique approach in your field? Do you want to launch your concept as a franchise but don\u2019t know where to start? What steps should you follow? How should you organize yourself?<\/span><span style=\"color: var(--e-global-color-text)\"> We tell you more in this article.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f214a4 elementor-widget elementor-widget-heading\" data-id=\"9f214a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Conduct a pilot phase<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e23da1 elementor-widget elementor-widget-text-editor\" data-id=\"0e23da1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>\"Franchising is the art of excelling in the reproduction of averages.\"<\/em>.<\/p><p>The franchise system consists of duplicating a concept that works in one or several locations. Before beginning its rollout, it is essential to first test the concept in a real-life situation through at least one pilot unit.<\/p><p class=\"translation-block\"><span data-contrast=\"auto\">This prototype will serve as an example to duplicate your concept, so it is essential that it reflects the image you wish to convey. <span style=\"font-weight: 400\">This pilot phase, carried out on<\/span> <strong>at least one sales outlet<\/strong> over a <strong>minimum period of 2 years,<\/strong> must demonstrate and prove the economic profitability and viability of your project. One key action: test, refine, and then replicate! It is crucial that your concept is not only viable but also <strong>original<\/strong> and <strong>innovative.<\/strong><\/span><\/p><p>This pilot unit will serve as your reference:<\/p><ul><li>It represents your showcase, for example, to present your concept to future franchisees or investors.<\/li><li class=\"translation-block\"><span data-contrast=\"auto\">It can be used as a <strong>training location<\/strong> for your franchisees and their teams.<\/span><\/li><\/ul><p class=\"translation-block\"><span data-contrast=\"auto\">Is your prototype imperfect? Be patient and keep testing, as once the process is launched, it will be difficult to go back. It is essential to follow all the steps and document the procedures, as you will compile all these elements in the famous \u201cBible\u201d: <strong>your operations manual.<\/strong><\/span><\/p><p>\u00a0<\/p><p>At the end of this testing phase on your pilot unit(s), and if you have determined that your concept is reproducible, you can draft your business plan: one for the network headquarters and one for a typical location.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc3dff elementor-widget elementor-widget-heading\" data-id=\"abc3dff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Create a business plan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e092d8 elementor-widget elementor-widget-text-editor\" data-id=\"2e092d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div><p>Writing a business plan is an essential step. This document is key and will be extremely useful for presenting your project and convincing future partners, financial investors, and franchisees.<\/p><p>Indeed, more and more franchisors are turning to investment funds to grow faster than their competitors in emerging or highly competitive markets, where taking the leading position is a major advantage. It is also a way to create value for their brand.<\/p><\/div><p>Upstream or in parallel with this business plan, you will need to carry out a market study to determine whether your project has potential and, above all, to identify the originality and uniqueness of your concept compared to existing players who represent your future competitors. This will allow you to assess your market potential and position yourself effectively.\u00a0<\/p><p style=\"text-align: justify; vertical-align: baseline; margin: 0cm 0cm 18.0pt 0cm;\" class=\"translation-block\"><span style=\"font-size: 12.0pt;font-family: inherit\">This market study should allow you to determine the maximum number of locations you can establish in a given country or area. Specialized institutes in the field of franchising, such as the agency Territoires et Marketing, have been a reference in the sector for several decades and are an almost essential partner for developing this strategy (see <span style=\"text-decoration: underline;color: #1284e0\"><a style=\"color: #1284e0;text-decoration: underline\" href=\"https:\/\/www.territoires-marketing.fr\/\" target=\"_blank\" rel=\"noopener nofollow\">https:\/\/www.territoires-marketing.fr\/<\/a><\/span> for more information).<\/span><\/p><p style=\"text-align: justify; vertical-align: baseline; margin: 0cm 0cm 18.0pt 0cm;\"><span style=\"color: var( --e-global-color-text );\">There is no single model for a business plan, but since it serves as your presentation document, it must include the key elements necessary to understand your project:<\/span><\/p><ul><li class=\"translation-block\"><strong>The project description:<\/strong> the market study, communication strategy, competition analysis\u2026<\/li><li class=\"translation-block\"><strong>Financial information:<\/strong> your business model, projected balance sheet, financing plan, required investments\u2026<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f405ba elementor-widget elementor-widget-global elementor-global-20642 elementor-widget-image\" data-id=\"3f405ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/free-trial-foc-2\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article.png\" class=\"elementor-animation-bob attachment-full size-full wp-image-20041\" alt=\"franchisor\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ENG_cta-article-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-403e2f1 elementor-widget elementor-widget-heading\" data-id=\"403e2f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Write the essential documentation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95d767f elementor-widget elementor-widget-text-editor\" data-id=\"95d767f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"translation-block\"><span data-contrast=\"auto\">As mentioned earlier, the franchise model can be very attractive for both franchisors and franchisees, but regulations require the drafting of three main documents: the <strong>DIP<\/strong>, <span style=\"text-decoration: underline;color: #1284e0\"><a style=\"color: #1284e0;text-decoration: underline\" href=\"https:\/\/cerca.io\/en\/dip-franchise-relationship-of-trust\/\" target=\"_blank\" rel=\"noopener\">Pre-contractual Information Document<\/a><\/span>, the <strong>franchise agreement<\/strong>, and the <strong>operations manual.<\/strong><\/span><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f12a6b4 elementor-widget elementor-widget-heading\" data-id=\"f12a6b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Pre-contractual Information Document<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230ec30 elementor-widget elementor-widget-text-editor\" data-id=\"230ec30\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>This document is required by the Doubin Law of December 31, 1989. It obliges the franchisor to provide the DIP to the candidate before signing the franchise agreement. Without it, the contract will be considered null and void.<\/p><p>It must include certain mandatory elements such as the company and brand identity sheet, the brand\u2019s history, information about the franchise agreement, and the national market study.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ffb45 elementor-widget elementor-widget-heading\" data-id=\"a3ffb45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The franchise agreement\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-deb1b60 elementor-widget elementor-widget-text-editor\" data-id=\"deb1b60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span data-contrast=\"auto\">It includes the elements contained in the DIP and defines the rights and obligations of both parties.<br>It must be signed <strong>at least 21 days after the DIP<\/strong>. <span style=\"color: var(--e-global-color-text)\">It contains the key information: contract duration, renewal conditions, terms for the transfer of the franchisor\u2019s know-how, details of the assistance provided to the franchisee, the confidentiality clause, and other exclusive clauses.<\/span><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51eada7 elementor-widget elementor-widget-heading\" data-id=\"51eada7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The operations manual<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7becf elementor-widget elementor-widget-text-editor\" data-id=\"1a7becf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span data-contrast=\"auto\">It brings together all of the franchisor\u2019s know-how. <span style=\"color: var(--e-global-color-text);text-align: left\">It serves as a tool for development, training, network management, legal evidence, and certification. It is the result of the franchisor\u2019s experience and therefore acts as a true reference point for every franchisee. The manual allows<\/span><\/span><\/p><p><span style=\"color: var( --e-global-color-text ); text-align: left;\">your franchisees to implement your methods and procedures in order to replicate your concept. It must therefore include your recipe for success, namely: your story, the concept idea, marketing elements, recipes, layouts, and more.<\/span><\/p><p class=\"translation-block\"><span data-contrast=\"auto\">It is governed by three golden rules: it must be <strong>secret<\/strong> (confidential), <strong>substantial<\/strong>, and <strong>identified.<\/strong><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe0ad4 elementor-widget elementor-widget-heading\" data-id=\"4fe0ad4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Communicate and recruit your franchisees<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14cff0e elementor-widget elementor-widget-text-editor\" data-id=\"14cff0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"translation-block\"><span data-contrast=\"auto\">Once your concept is ready to be duplicated and all your documents are formalized and written, all that\u2019s left is to start communicating and make your brand known to future franchisees and potential customers. <span style=\"font-size: 12pt;color: var(--e-global-color-text)\">If possible, you should use a digital solution that allows you to build a genuine relationship with candidates over several months in order to be more effective and centralize the management of all your leads on a single platform.<\/span><\/span><\/div><p>Afin de recruter vos candidats, vous avez la possibilit\u00e9s diff\u00e9rents canaux :<\/p><ul><li class=\"translation-block\"><strong>Specialized websites:<\/strong> <em>L\u2019Observatoire de la Franchise, Toute La Franchise\u2026<\/em><\/li><li class=\"translation-block\"><strong>Les salons et forums professionnels :<\/strong> <em>Franchise Expo Paris, Go Entrepreneurs.<\/em>..<\/li><li><strong>Social media and your website\u00a0<\/strong><\/li><li class=\"translation-block\"><strong>Specialized press:<\/strong> <em>Franchise Magazine<\/em>, for example<\/li><\/ul><div><p><span style=\"font-size: 12pt;\">And then will come the time when you recruit your first franchisee. You will then need to structure your network and ensure that you can expand quickly and in a controlled way. That will be the topic of another article. On all these matters, using a comprehensive solution like the collaborative platform Franchise On Cloud is a real asset on the road to franchise success for any brand.<\/span><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5283e21 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5283e21\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f123d87\" data-id=\"f123d87\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8121b01 elementor-widget elementor-widget-heading\" data-id=\"8121b01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in these articles: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79d5b3b elementor-widget elementor-widget-global elementor-global-18806 elementor-widget-obfx-posts-grid\" data-id=\"79d5b3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"obfx-posts-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"obfx-grid\"><div class=\"obfx-grid-container obfx-grid-mobile-1 obfx-grid-desktop-2\"><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/en\/franchise-management-software\/\" title=\"How to choose your franchise management software?\"><img decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-choisir-logiciel-franchise-minia-1.png\" class=\"img-responsive wp-post-image\" alt=\"Franchise management software\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-choisir-logiciel-franchise-minia-1.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-choisir-logiciel-franchise-minia-1-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-choisir-logiciel-franchise-minia-1-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-choisir-logiciel-franchise-minia-1-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-choisir-logiciel-franchise-minia-1-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-choisir-logiciel-franchise-minia-1-18x7.png 18w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/a><\/div><div class=\"obfx-grid-col-content\">\t\t\t<h2 class=\"entry-title obfx-grid-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/franchise-management-software\/\" title=\"How to choose your franchise management software?\">\n\t\t\t\t\tHow to choose your franchise management software?\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div><\/article><\/div><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/en\/new-franchises-on-cloud-4\/\" title=\"Cerca ex Franchise On Cloud continue son expansion\"><img loading=\"lazy\" decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/04\/new-clients-mars-minia.png\" class=\"img-responsive wp-post-image\" alt=\"cerca ex franchise on cloud\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/04\/new-clients-mars-minia.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/04\/new-clients-mars-minia-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/04\/new-clients-mars-minia-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/04\/new-clients-mars-minia-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/04\/new-clients-mars-minia-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/04\/new-clients-mars-minia-18x7.png 18w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/a><\/div><div class=\"obfx-grid-col-content\">\t\t\t<h2 class=\"entry-title obfx-grid-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/en\/new-franchises-on-cloud-4\/\" title=\"Cerca ex Franchise On Cloud continue son expansion\">\n\t\t\t\t\tCerca ex Franchise On Cloud continue son expansion\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div><\/article><\/div><\/div><!-- .obfx-grid-container --><\/div><!-- .obfx-grid -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>La franchise est un mod\u00e8le qui s\u00e9duit de nombreux entrepreneurs notamment gr\u00e2ce \u00e0 son statut avantageux et la possibilit\u00e9 d&rsquo;\u00e9tendre rapidement son activit\u00e9. Le nombre de franchiseurs et de franchis\u00e9s ne cesse d&rsquo;\u00e9voluer et ce march\u00e9 repr\u00e9sente en 2020 63.8 milliards d&rsquo;euros de chiffre d&rsquo;affaires. C&rsquo;est donc naturellement, que de nombreux entrepreneurs s&rsquo;int\u00e9ressent \u00e0 ce mod\u00e8le et souhaitent devenir un franchiseur. Vous \u00eates entrepreneur ?\u00a0Vous souhaitez donner un nouvel \u00e9lan \u00e0 votre concept au travers d\u2019un d\u00e9veloppement en franchise? \u00a0Vous avez une approche unique dans votre m\u00e9tier ?\u00a0 Vous souhaitez lancer votre concept en franchise, mais ne savez pas comment proc\u00e9der ? Quelles \u00e9tapes suivre ? Comment s&rsquo;organiser ?\u00a0Nous vous en disons plus sur cet article. 1. Mener une phase pilote \u00ab\u00a0La franchise est l\u2019art d\u2019exceller dans la reproduction des moyennes\u00a0\u00bb. Le syst\u00e8me de la franchise consiste \u00e0 dupliquer un concept qui fonctionne sur une ou plusieurs implantations. Avant de commencer son d\u00e9ploiement, il faut avant tout tester son concept sous la forme d&rsquo;une mise en situation r\u00e9elle gr\u00e2ce \u00e0 au moins une unit\u00e9 pilote. Ce prototype, vous servira d&rsquo;exemple pour dupliquer votre concept il est donc n\u00e9cessaire qu&rsquo;il soit \u00e0 l&rsquo;image de ce que vous souhaitez transmettre.\u00a0Cette phase de pilote r\u00e9alis\u00e9e sur\u00a0au moins un point de vente,\u00a0sur une\u00a0p\u00e9riode de 2 ans minimum,\u00a0doit attester et prouver de la rentabilit\u00e9 \u00e9conomique et la viabilit\u00e9 de votre projet. Une chose \u00e0 faire : Tester, affiner pour mieux dupliquer ! Il est primordiale que votre concept soit viable certes, mais \u00e9galement original et novateur.\u00a0 Cette unit\u00e9 pilote vous servira de r\u00e9f\u00e9rence : Elle repr\u00e9sente votre vitrine, pour pr\u00e9senter votre concept \u00e0 vos futurs franchis\u00e9s ou investisseurs par exemple. Elle peut \u00eatre utilis\u00e9e comme lieu de formation pour vos franchis\u00e9s et leurs collaborateurs. Votre prototypage est imparfait ? Patientez et continuez \u00e0 tester, car il sera complexe une fois le processus enclench\u00e9 de revenir en arri\u00e8re. Il est essentiel de suivre toutes les \u00e9tapes et de r\u00e9diger les process car vous recenserez tous ces \u00e9l\u00e9ments dans la fameuse \u00ab\u00a0Bible\u00a0\u00bb : votre manuel op\u00e9ratoire.\u00a0\u00a0 \u00a0 A l&rsquo;issu de cette phase d&rsquo;exp\u00e9rimentation sur cette ou ces unit\u00e9(s) pilote(s) et si vous avez juger que votre concept est reproductible vous pourrez r\u00e9diger votre business plan : celui de la t\u00eate de r\u00e9seau et celui d\u2019une implantation type. 2. R\u00e9aliser un business plan La r\u00e9daction du business plan est une \u00e9tape incontournable, ce document est cl\u00e9, il vous sera d&rsquo;une grande utilit\u00e9 pour pr\u00e9senter votre projet et convaincre vos futurs partenaires, investisseurs financiers et franchis\u00e9s. En effet, de plus en plus de franchiseurs recours \u00e0 des fonds d\u2019investissement pour se d\u00e9velopper plus vite que leurs concurrents sur des march\u00e9s \u00e9mergents ou hyperconcurrentiels notamment o\u00f9 prendre la premi\u00e8re place de r\u00e9f\u00e9rence est un atout majeur. C\u2019est \u00e9galement le moyen de cr\u00e9er de la valeur pour sa marque. En amont ou en parall\u00e8le de ce business plan, il vous faudra r\u00e9aliser une \u00e9tude de march\u00e9 afin de savoir si votre projet \u00e0 un march\u00e9 potentiel et surtout vous permettra de d\u00e9terminer l&rsquo;originalit\u00e9 et le caract\u00e8re unique de votre concept par rapport aux acteurs existants repr\u00e9sentant vos futurs concurrents. Cela vous permettra d&rsquo;\u00e9tudier votre potentiel de march\u00e9 et de vous positionner.\u00a0 Cette \u00e9tude de march\u00e9 doit vous permettre de savoir quel nombre d\u2019implantations maximum vous pouvez installer sur un pays ou une zone donn\u00e9e. Des instituts sp\u00e9cialis\u00e9s dans le domaine de la franchise comme l\u2019agence Territoires et marketing sont une r\u00e9f\u00e9rence dans le secteur depuis plusieurs dizaine d\u2019ann\u00e9es et sont un acteur quasi-incontournable pour \u00e9tablir cette strat\u00e9gie (voir https:\/\/www.territoires-marketing.fr\/ pour plus d\u2019informations). Il n&rsquo;existe pas de mod\u00e8le unique de business plan, mais \u00e9tant le document qui vous servira de pr\u00e9sentation, il doit reprendre les \u00e9l\u00e9ments essentiels \u00e0 la compr\u00e9hension de votre projet : La description du projet : \u00a0l&rsquo;\u00e9tude de march\u00e9, la strat\u00e9gie de communication, l&rsquo;analyse de la concurrence\u2026 Les informations financi\u00e8res :\u00a0 votre mod\u00e8le \u00e9conomique, le bilan pr\u00e9visionnel, le plan de financement, les investissements n\u00e9cessaires\u2026 3. R\u00e9diger la documentation indispensable Comme \u00e9voqu\u00e9 pr\u00e9c\u00e9demment, le mod\u00e8le de la franchise peut \u00eatre tr\u00e8s int\u00e9ressant pour les franchiseurs et franchis\u00e9s, mais la r\u00e9glementation\u00a0 exige la r\u00e9daction de trois documents principaux : Le DIP, Document d&rsquo;Information Pr\u00e9contractuel, le contrat de franchise, ainsi que le manuel op\u00e9ratoire. Le Document d&rsquo;Information Pr\u00e9contractuel Ce document est impos\u00e9 par la loi Doubin du 31 d\u00e9cembre 1989. Elle oblige le franchiseur \u00e0 remettre le DIP au candidat avant la signature du contrat de franchise. Sans cela, le contrat deviendra nul et non avenu. Il doit contenir certains \u00e9l\u00e9ments obligatoires tels que, la fiche d&rsquo;identit\u00e9 de l&rsquo;entreprise et de la marque, l&rsquo;historique de l&rsquo;enseigne, les informations du contrat de franchise et l&rsquo;\u00e9tude de march\u00e9 nationale. Le contrat de franchise\u00a0 Il reprend les \u00e9l\u00e9ments figurants dans le DIP et d\u00e9finit les droits et obligations des parties.Il doit \u00eatre sign\u00e9 minimum 21 jours apr\u00e8s le DIP.\u00a0On y retrouve les informations essentielles : la dur\u00e9e du contrat, les conditions de son renouvellement, les modalit\u00e9s de transmission du savoir-faire du franchiseur, les modalit\u00e9s de l\u2019assistance fournie au franchis\u00e9, la clause de confidentialit\u00e9, et autres clauses exclusives. Le manuel op\u00e9ratoire Il regroupe l&rsquo;int\u00e9gralit\u00e9 du savoir faire du franchiseur. C&rsquo;est \u00e0 la fois un outil de d\u00e9veloppement, de formation, d&rsquo;animation, de preuve juridique et de certification. Il r\u00e9sulte de l&rsquo;exp\u00e9rience du franchiseur. Il s&rsquo;agit donc d&rsquo;un v\u00e9ritable point de rep\u00e8re pour tout franchis\u00e9. le manuel. Il permet \u00e0 vos franchis\u00e9s de mettre en \u0153uvre vos m\u00e9thodes et proc\u00e9dures afin de dupliquer votre concept. Il doit donc reprendre votre recette du succ\u00e8s \u00e0 savoir : votre histoire, l&rsquo;id\u00e9e du concept, les \u00e9l\u00e9ments marketing, les recettes, les am\u00e9nagements&#8230; Il est encadr\u00e9 par trois r\u00e8gles d&rsquo;or\u00a0 : il doit \u00eatre secret (confidentiel), substantiel et identifi\u00e9. 4. Communiquer et recruter ses franchis\u00e9s Une fois votre concept pr\u00eat \u00e0 \u00eatre dupliquer et tous vos documents formalis\u00e9s et r\u00e9dig\u00e9s, vous n&rsquo;avez plus qu&rsquo;\u00e0 vous lancer dans la communication et faire connaitre votre enseigne aupr\u00e8s de vos futurs franchis\u00e9s et de clients potentiels.\u00a0Il vous faudra utiliser si possible, une solution digitale qui<a href=\"https:\/\/cerca.io\/en\/new-franchises-on-cloud-4\/\">[&#8230;]<\/a><\/p>","protected":false},"author":1,"featured_media":20915,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[63,109],"tags":[140,141,139],"class_list":["post-13954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-articles-generaux","tag-en","tag-es","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/13954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/comments?post=13954"}],"version-history":[{"count":64,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/13954\/revisions"}],"predecessor-version":[{"id":21050,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/13954\/revisions\/21050"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media\/20915"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media?parent=13954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/categories?post=13954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/tags?post=13954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}