{"id":14477,"date":"2022-02-17T17:36:56","date_gmt":"2022-02-17T16:36:56","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=14477"},"modified":"2026-07-16T02:56:54","modified_gmt":"2026-07-16T00:56:54","slug":"franchise-development-report-2022","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/franchise-development-report-2022\/","title":{"rendered":"Franchise Development Report 2022"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14477\" class=\"elementor elementor-14477\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8575985 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8575985\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00aa32d\" data-id=\"00aa32d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73022fe elementor-widget elementor-widget-image\" data-id=\"73022fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=N9dTyDmZCXk\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-12.png\" class=\"attachment-full size-full wp-image-20781\" alt=\"Franchise development\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-12.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-12-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-12-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-12-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-12-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-12-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-841d734 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"841d734\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c67ace2\" data-id=\"c67ace2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bad3049 elementor-widget elementor-widget-text-editor\" data-id=\"bad3049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Who has always wanted to know their franchise recruitment performance compared to their industry sector? Many of us, if not all of us, of course. The desire to publish an annual study on recruitment in the franchise sector and, more broadly, organized retail, stems from this observation.<\/p><p>To our knowledge, no detailed study has been published in France on the recruitment rates of franchise candidates.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdd1b4 elementor-widget elementor-widget-heading\" data-id=\"cfdd1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Franchise Development Report 2022, the first study in France!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a773acc elementor-widget elementor-widget-text-editor\" data-id=\"a773acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With 200 client brands at the end of 2021, Cerca is by far the best positioned to publish this first study, which we intend to publish every year with our partner <span style=\"text-decoration: underline; color: #1284e0;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/everfruitdigital.com\/fr\/\" target=\"_blank\" rel=\"noopener nofollow\">Everfruit digital<\/a><\/span> and which will naturally be enriched every year.<\/p><p>No single player had data on a sufficiently large sample of brands, and above all, neither institutional players nor software publishers had, for a long time, statistics on the entire conversion funnel, from lead generation to contract signing.<\/p><p>At Cerca, we have had this information for over 5 years and help our clients act on the most important points to improve their performance. What is the result?\u00a0<\/p><p>You discovered it as a preview during our February 24, 2022 webinar. You can now watch the replay of this webinar and download the complete survey using the link below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2bbf67 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"d2bbf67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c7ecda\" data-id=\"5c7ecda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efacf16 elementor-widget elementor-widget-image\" data-id=\"efacf16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/watch?v=N9dTyDmZCXk\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-cta.png\" class=\"elementor-animation-bob attachment-full size-full wp-image-20782\" alt=\"Franchise development\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-cta.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-cta-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-cta-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-cta-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-cta-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-cta-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38ffc96 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"38ffc96\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27a4496\" data-id=\"27a4496\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55445c9 elementor-widget elementor-widget-heading\" data-id=\"55445c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in these articles: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5b515 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"dd5b515\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_masonry&quot;:&quot;yes&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12739 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-focus-clients tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/en\/bagel-corner-une-bonne-pratique-franchise\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/bonne-pratique-bagel-corner-minia.png\" class=\"attachment-full size-full wp-image-21213\" alt=\"Bagel Corner is looking for\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/bonne-pratique-bagel-corner-minia.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/bonne-pratique-bagel-corner-minia-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/bonne-pratique-bagel-corner-minia-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/bonne-pratique-bagel-corner-minia-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/bonne-pratique-bagel-corner-minia-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/bonne-pratique-bagel-corner-minia-18x7.png 18w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-12563 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-nouvelles-enseignes tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/en\/mr-bricolage-rejoint-franchise-on-cloud\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-mrbricolage-minia.png\" class=\"attachment-full size-full wp-image-21258\" alt=\"DIY store looking for\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-mrbricolage-minia.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-mrbricolage-minia-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-mrbricolage-minia-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-mrbricolage-minia-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-mrbricolage-minia-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/01\/new-client-mrbricolage-minia-18x7.png 18w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Who has always wanted to know their franchisee recruitment performance compared to their industry? Many of us, in fact, all of us. The desire to publish an annual study on recruitment in the Franchise sector and, more generally, in organized retail, stems from this observation. To our knowledge, no detailed study has been published in France on the recruitment rates of franchise candidates. Franchise Development Report 2022, the first study in France! With 200 client brands at the end of 2021, Cerca is by far the best placed to publish this first study, which we intend to publish every year with our partner Everfruit Digital and which will naturally be enriched each year. No player had data from a sufficiently large sample of brands, and above all, no institutional player or software publisher had, for a long time, statistics on the entire conversion funnel, from lead reception to contract signing. At Cerca, we have had this information for over 5 years and help our clients act on the most important points to improve their performance. What results? You discovered them first during our webinar on February 24, 2022. You can now watch the replay of this webinar and download the full survey at the link below. These articles may interest you:<\/p>","protected":false},"author":1,"featured_media":20786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[63,101],"tags":[140,141,139],"class_list":["post-14477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-actualites","tag-en","tag-es","tag-fr"],"_links":{"self":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/14477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/comments?post=14477"}],"version-history":[{"count":33,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/14477\/revisions"}],"predecessor-version":[{"id":24521,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/14477\/revisions\/24521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media\/20786"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media?parent=14477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/categories?post=14477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/tags?post=14477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}