{"id":14593,"date":"2022-04-22T15:00:36","date_gmt":"2022-04-22T13:00:36","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=14593"},"modified":"2025-11-13T11:31:02","modified_gmt":"2025-11-13T10:31:02","slug":"pourquoi-utiliser-crm-developpement-franchise","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/why-use-crm-developpement-franchise\/","title":{"rendered":"Why use a CRM for franchise development?"},"content":{"rendered":"
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"CRM\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Tracking franchise applications is not always smooth: sometimes a lead is contacted too early, or it is lost due to lack of follow-up, for example. However, there is a simple solution to ensure effective franchise candidate management: a CRM. We explain how optimized management of your applications can be the cornerstone of successful development and effective network engagement. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What is a CRM for franchising?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Customer Relationship Management, also called CRM in English, is a software or online solution that allows you to track interactions between your network and franchise candidates or your franchisees. Collecting and organizing this data, regardless of its type, enables you to monitor the progress of your candidates and make the most relevant decisions for the development of your network. This information sharing ensures that teams are perfectly aligned.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Centralize your franchise candidate data with a CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Using a CRM centralizes all your lead data: contact details, interaction history, documents, etc. Quickly find all the information you need about a potential candidate in one place. With a CRM, your development teams have easy access to all the data, anywhere, anytime.\u00a0<\/span><\/p>

With the collaboration of all the stakeholders involved in developing your network, the collected information is continuously updated, most of the time automatically or manually when needed. The time savings are considerable! No matter where your leads come from, they are all gathered in your CRM database.\n\nEspagnol :\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Master candidate tracking by streamlining the recruitment process in your CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Integrating a CRM into your recruitment process requires you to take another look at each stage and reassess them. What are the steps a candidate currently goes through, from initial contact to the opening of their point of sale? Why does each stage exist, and what is its purpose? Is there a different way of operating that could make the candidate\u2019s progression smoother until they become a franchisee?\u00a0<\/span><\/p>

Rethink and standardize the progression of your candidates to make it seamless. Then integrate the reviewed stages into your CRM tool. The actions to be carried out at each step are now clear, explicit, and embedded in your management system. Your development team knows exactly what action is expected, when, and for which candidate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Automate certain processes with your franchise-dedicated CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Without using a CRM, there is a risk of forgetting certain steps. Imagine a candidate waiting for a document to sign. Two days, three, a week... The recruitment process stops here due to a lack of follow-up.<\/span><\/p>

With a CRM solution, sending documents, opening accounts, or organizing an immersion day are all automatic! Once the candidate has completed an action that closes a stage, they systematically move on to the next one, without any manual intervention on your part. You save valuable time.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"franchisor\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Keep and focus the human touch where it is needed with a CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The most common concern expressed when automation is introduced is that it distances the human aspect from a process where it should remain central. On the contrary, automation makes it possible to focus on the elements that require the most human involvement: relationships and communication.\u00a0<\/span><\/p>

Introducing a CRM tool into the recruitment process allows teams to spend more time where it is needed. The exchange usually begins at the first sign of interest from a franchise candidate. A form filled out on the recruitment website? The contact is automatically created in your database, a first message can be sent, and a meeting automatically scheduled at a time when you are available. All that\u2019s left for you to do is engage with the candidate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Recruit franchise candidates, sure, but what comes next?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The value of a CRM does not end right after opening a new location. On the contrary, it is only the beginning of the available features. A CRM dedicated to franchising will also allow you to manage and engage your network<\/a><\/span>. <\/span><\/p>

Once again, the advantage of introducing a CRM into your business organization lies in centralization. This element is, as we know, particularly important for franchises. The idea of being able to send the same message at the same time to all your franchisees in the field is appealing. Orders, engagement, reporting\u2026 Send what you need, to whom you need it.\u00a0<\/span><\/p>

In the same way, the news from your franchise network can be delivered in the form of a feed, working similarly to social media.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Statistics and rate tracking made easier with the franchise CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Tracking your performance indicators is essential for effective network management. By identifying gaps with the set objectives, a franchise can determine the most relevant areas for improvement. A CRM allows you to maximize your potential by providing on-demand statistics.<\/span><\/p>

Conversion rate, contract signing cost, data at each stage of the franchise recruitment process\u2026 Your tracking can be consulted at any time. You now have reliable benchmarks to optimize your network year after year, for example.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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What are the results of franchise networks that use a CRM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A CRM is, above all, a time saver. With Cerca, a franchise network saves on average 17% of the time on contract signing, while the cost of this signing decreases by 19%. The conversion rate, meanwhile, increases by 26%. In short, everything is under control and optimized in real time.<\/span><\/p>

Franchise candidates are at the very center of your network\u2019s development. To give your franchise the best chance of success, the candidate must feel confident, supported, and guided.\u00a0<\/b><\/p>

This is exactly where the CRM proves its value: collecting, organizing, and analyzing your candidates\u2019 information to ensure they feel supported all the way through to their decision.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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You may also be interested in these articles: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Le suivi des candidatures \u00e0 la franchise n\u2019est pas toujours fluide : on recontacte un lead un peu trop t\u00f4t ou on le perd par manque d\u2019accompagnement, par exemple. Il existe pourtant une solution simple pour permettre d\u2019op\u00e9rer un suivi des candidats \u00e0 la franchise : le CRM. On vous explique comment une gestion optimis\u00e9e de vos candidatures peut \u00eatre la cl\u00e9 de vo\u00fbte d\u2019un d\u00e9veloppement r\u00e9ussi et d\u2019une animation efficace. Qu\u2019est-ce qu\u2019un CRM pour la franchise ? Customer Relationship Management, \u00e9galement appel\u00e9 Gestion de la Relation Clients (GRC) en fran\u00e7ais, le CRM est une solution logicielle ou en ligne qui vous permet de suivre les interactions entre votre r\u00e9seau et les candidats \u00e0 la franchise ou vos franchis\u00e9s. La collecte et l\u2019organisation de ses donn\u00e9es, quelle que soit leur nature, vous permettent de suivre l\u2019\u00e9volution de vos candidats et de prendre les d\u00e9cisions les plus pertinentes pour le d\u00e9veloppement de votre r\u00e9seau. Ce partage d\u2019informations permet aux \u00e9quipes d\u2019\u00eatre parfaitement align\u00e9es.\u00a0 Centralisez les donn\u00e9es candidats de votre franchise avec un CRM L\u2019utilisation d\u2019un CRM centralise toutes les donn\u00e9es de vos leads : coordonn\u00e9es, historique des interactions, documents, etc. Retrouvez rapidement toutes les informations dont vous avez besoin sur un candidat potentiel, au m\u00eame endroit. Avec un CRM, vos \u00e9quipes de d\u00e9veloppement ont un acc\u00e8s facilit\u00e9 \u00e0 l\u2019ensemble des donn\u00e9es, partout, tout le temps.\u00a0 Avec la collaboration de l\u2019ensemble des acteurs du d\u00e9veloppement de votre r\u00e9seau, les informations collect\u00e9es sont mises \u00e0 jour en permanence, manuellement ou automatiquement la plupart du temps. Le gain de temps est consid\u00e9rable ! Peu importe d\u2019o\u00f9 proviennent vos leads, ils sont tous rassembl\u00e9s dans votre base de donn\u00e9es CRM.\u00a0 Ma\u00eetrisez le suivi de vos candidats en rationalisant le processus de recrutement dans votre CRM L\u2019ajout d\u2019un CRM dans votre processus de recrutement n\u00e9cessite de vous repencher sur chacune des phases et de les questionner. Quelles sont les \u00e9tapes par lesquelles un candidat va aujourd\u2019hui passer, de la prise de contact jusqu\u2019\u00e0 l\u2019ouverture de son point de vente ? Pourquoi et quel est l\u2019int\u00e9r\u00eat de chaque stade ? N\u2019y a-t-il pas une autre mani\u00e8re de fonctionner qui permettrait de fluidifier la progression du candidat jusqu\u2019\u00e0 son statut de franchis\u00e9 ?\u00a0 Repensez et standardisez l\u2019avancement de vos candidats pour le rendre fluide. Int\u00e9grez ensuite les \u00e9tapes r\u00e9examin\u00e9es dans votre outil CRM. Les actions \u00e0 mener \u00e0 chaque stade sont maintenant claires, explicites et implant\u00e9es dans votre outil de gestion. Votre \u00e9quipe de d\u00e9veloppement sait exactement quelle op\u00e9ration est attendue, \u00e0 quel moment et pour quel candidat. Automatisez certains process avec votre CRM d\u00e9di\u00e9 \u00e0 la franchise Sans l\u2019utilisation d\u2019un CRM, un risque d\u2019oubli dans certaines \u00e9tapes existe. Imaginez un candidat dans l\u2019attente d\u2019un document \u00e0 signer. Deux jours, trois, une semaine, \u2026 Le processus de recrutement s\u2019arr\u00eate ici par manque d\u2019accompagnement. Avec une solution CRM, les envois de documents, les ouvertures de compte ou l\u2019organisation d\u2019une journ\u00e9e d\u2019immersion sont automatiques ! Une fois que le candidat a effectu\u00e9 une action qui cl\u00f4ture une \u00e9tape, il passe syst\u00e9matiquement \u00e0 la suivante, sans intervention manuelle de votre part. Vous gagnez un temps pr\u00e9cieux.\u00a0 Gardez et concentrez l\u2019humain l\u00e0 o\u00f9 il est n\u00e9cessaire avec un CRM Le frein g\u00e9n\u00e9ralement exprim\u00e9 quand l\u2019automatisation arrive sur la table, c\u2019est d\u2019\u00e9loigner l\u2019humain d\u2019un processus o\u00f9 il doit \u00eatre au c\u0153ur. L\u2019automatisation permet, au contraire, de se concentrer sur les \u00e9l\u00e9ments qui requi\u00e8rent le plus d\u2019intervention humaine : la relation, l\u2019\u00e9change.\u00a0 Introduire un outil CRM dans le processus de recrutement permet aux \u00e9quipes de prendre plus de temps l\u00e0 o\u00f9 c\u2019est n\u00e9cessaire. L\u2019\u00e9change commence en g\u00e9n\u00e9ral au premier signe d\u2019int\u00e9r\u00eat d\u2019un candidat \u00e0 la franchise. Un formulaire rempli sur le site d\u00e9di\u00e9 au recrutement ? Le contact se cr\u00e9e automatiquement dans votre base de donn\u00e9es, un premier message peut \u00eatre envoy\u00e9 et un rendez-vous automatiquement organis\u00e9 sur un cr\u00e9neau o\u00f9 vous serez libre. Vous n\u2019avez plus qu\u2019\u00e0 \u00e9changer avec le candidat. Recruter des candidats \u00e0 la franchise, d\u2019accord, mais apr\u00e8s ? L\u2019int\u00e9r\u00eat d\u2019un CRM ne s\u2019arr\u00eate pas juste apr\u00e8s l\u2019ouverture d\u2019une implantation. Au contraire, ce n\u2019est que le d\u00e9but des fonctionnalit\u00e9s disponibles. Un CRM d\u00e9di\u00e9 \u00e0 la franchise vous permettra aussi de g\u00e9rer et d\u2019animer le r\u00e9seau.\u00a0 Encore une fois, l\u2019avantage d\u2019introduire un CRM dans son organisation d\u2019entreprise r\u00e9side dans la centralisation. Cet \u00e9l\u00e9ment est, on le sait, particuli\u00e8rement, important pour les franchises. L\u2019id\u00e9e de pouvoir envoyer le m\u00eame message au m\u00eame moment \u00e0 tous ses franchis\u00e9s sur le terrain est s\u00e9duisante. Commandes, animation, reportings, \u2026 Envoyez ce dont vous avez besoin \u00e0 qui vous avez besoin.\u00a0 De la m\u00eame mani\u00e8re, les actualit\u00e9s de votre r\u00e9seau de franchise peuvent \u00eatre d\u00e9livr\u00e9es sous la forme d\u2019un fil, sur un fonctionnement similaire aux r\u00e9seaux sociaux.\u00a0 Des statistiques et des suivis de taux facilit\u00e9s avec le CRM pour la franchise Le suivi de vos indicateurs de performance est essentiel pour la bonne gestion d\u2019un r\u00e9seau. C\u2019est en constatant les \u00e9carts avec les objectifs d\u00e9termin\u00e9s qu\u2019une franchise se questionne sur les pistes d\u2019am\u00e9lioration les plus pertinentes. Un CRM vous permet d\u2019exploiter votre potentiel au maximum en vous livrant des statistiques \u00e0 la demande. Taux de conversion, co\u00fbt de signature d\u2019un contrat, les donn\u00e9es selon chaque \u00e9tape du processus de recrutement de franchis\u00e9s, … Votre suivi est consultable \u00e0 tout moment. Vous avez d\u00e9sormais des rep\u00e8res fiables pour l\u2019optimisation de votre r\u00e9seau d\u2019une ann\u00e9e sur l\u2019autre, par exemple. Quels sont les r\u00e9sultats des r\u00e9seaux de franchise qui utilisent un CRM ? Un CRM, c\u2019est d\u2019abord un gain de temps. Avec Cerca, un r\u00e9seau de franchise gagne en moyenne 17 % de temps sur la signature d\u2019un contrat, pendant que le co\u00fbt de cette signature baisse de 19 %. Le taux de conversion, lui, monte de 26 %. En bref, tout est sous contr\u00f4le et optimis\u00e9 en temps r\u00e9el. La place des candidats \u00e0 la franchise occupe toute la sph\u00e8re centrale du d\u00e9veloppement de votre r\u00e9seau. Pour donner le maximum de chances \u00e0 votre franchise, le candidat doit se sentir en confiance, soutenu et accompagn\u00e9.\u00a0 C\u2019est exactement l\u00e0<\/p>","protected":false},"author":1,"featured_media":20759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[33,63,109],"tags":[140,141,139],"class_list":["post-14593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-fr","category-blog","category-articles-generaux","tag-en","tag-es","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/14593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/comments?post=14593"}],"version-history":[{"count":33,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/14593\/revisions"}],"predecessor-version":[{"id":20765,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/14593\/revisions\/20765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media\/20759"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media?parent=14593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/categories?post=14593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/tags?post=14593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}