{"id":14593,"date":"2022-04-22T15:00:36","date_gmt":"2022-04-22T13:00:36","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=14593"},"modified":"2025-11-13T11:31:02","modified_gmt":"2025-11-13T10:31:02","slug":"pourquoi-utiliser-crm-developpement-franchise","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/why-use-crm-developpement-franchise\/","title":{"rendered":"Why use a CRM for franchise development?"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"CRM\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Tracking franchise applications is not always smooth: sometimes a lead is contacted too early, or it is lost due to lack of follow-up, for example. However, there is a simple solution to ensure effective franchise candidate management: a CRM. We explain how optimized management of your applications can be the cornerstone of successful development and effective network engagement. <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

What is a CRM for franchising?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Customer Relationship Management, also called CRM in English, is a software or online solution that allows you to track interactions between your network and franchise candidates or your franchisees. Collecting and organizing this data, regardless of its type, enables you to monitor the progress of your candidates and make the most relevant decisions for the development of your network. This information sharing ensures that teams are perfectly aligned.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Centralize your franchise candidate data with a CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Using a CRM centralizes all your lead data: contact details, interaction history, documents, etc. Quickly find all the information you need about a potential candidate in one place. With a CRM, your development teams have easy access to all the data, anywhere, anytime.\u00a0<\/span><\/p>

With the collaboration of all the stakeholders involved in developing your network, the collected information is continuously updated, most of the time automatically or manually when needed. The time savings are considerable! No matter where your leads come from, they are all gathered in your CRM database.\n\nEspagnol :\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Master candidate tracking by streamlining the recruitment process in your CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Integrating a CRM into your recruitment process requires you to take another look at each stage and reassess them. What are the steps a candidate currently goes through, from initial contact to the opening of their point of sale? Why does each stage exist, and what is its purpose? Is there a different way of operating that could make the candidate\u2019s progression smoother until they become a franchisee?\u00a0<\/span><\/p>

Rethink and standardize the progression of your candidates to make it seamless. Then integrate the reviewed stages into your CRM tool. The actions to be carried out at each step are now clear, explicit, and embedded in your management system. Your development team knows exactly what action is expected, when, and for which candidate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Automate certain processes with your franchise-dedicated CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Without using a CRM, there is a risk of forgetting certain steps. Imagine a candidate waiting for a document to sign. Two days, three, a week... The recruitment process stops here due to a lack of follow-up.<\/span><\/p>

With a CRM solution, sending documents, opening accounts, or organizing an immersion day are all automatic! Once the candidate has completed an action that closes a stage, they systematically move on to the next one, without any manual intervention on your part. You save valuable time.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\"franchisor\"\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Keep and focus the human touch where it is needed with a CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The most common concern expressed when automation is introduced is that it distances the human aspect from a process where it should remain central. On the contrary, automation makes it possible to focus on the elements that require the most human involvement: relationships and communication.\u00a0<\/span><\/p>

Introducing a CRM tool into the recruitment process allows teams to spend more time where it is needed. The exchange usually begins at the first sign of interest from a franchise candidate. A form filled out on the recruitment website? The contact is automatically created in your database, a first message can be sent, and a meeting automatically scheduled at a time when you are available. All that\u2019s left for you to do is engage with the candidate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Recruit franchise candidates, sure, but what comes next?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The value of a CRM does not end right after opening a new location. On the contrary, it is only the beginning of the available features. A CRM dedicated to franchising will also allow you to manage and engage your network<\/a><\/span>. <\/span><\/p>

Once again, the advantage of introducing a CRM into your business organization lies in centralization. This element is, as we know, particularly important for franchises. The idea of being able to send the same message at the same time to all your franchisees in the field is appealing. Orders, engagement, reporting\u2026 Send what you need, to whom you need it.\u00a0<\/span><\/p>

In the same way, the news from your franchise network can be delivered in the form of a feed, working similarly to social media.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Statistics and rate tracking made easier with the franchise CRM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Tracking your performance indicators is essential for effective network management. By identifying gaps with the set objectives, a franchise can determine the most relevant areas for improvement. A CRM allows you to maximize your potential by providing on-demand statistics.<\/span><\/p>

Conversion rate, contract signing cost, data at each stage of the franchise recruitment process\u2026 Your tracking can be consulted at any time. You now have reliable benchmarks to optimize your network year after year, for example.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

What are the results of franchise networks that use a CRM?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A CRM is, above all, a time saver. With Cerca, a franchise network saves on average 17% of the time on contract signing, while the cost of this signing decreases by 19%. The conversion rate, meanwhile, increases by 26%. In short, everything is under control and optimized in real time.<\/span><\/p>

Franchise candidates are at the very center of your network\u2019s development. To give your franchise the best chance of success, the candidate must feel confident, supported, and guided.\u00a0<\/b><\/p>

This is exactly where the CRM proves its value: collecting, organizing, and analyzing your candidates\u2019 information to ensure they feel supported all the way through to their decision.\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

You may also be interested in these articles: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\n\t\t\t
\"network<\/div>\n\t\t<\/a>\n\t\t\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t
\"tickets\"<\/div>\n\t\t<\/a>\n\t\t\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Tracking franchise applications doesn\u2019t always go smoothly: for example, you might follow up with a lead a little too soon or lose them due to a lack of support. However, there\u2019s a simple solution for tracking franchise applicants: CRM. We\u2019ll explain how optimized management of your applications can be the cornerstone of successful growth and effective outreach. What is a CRM for franchising? Customer Relationship Management (CRM) is a software or online solution that allows you to track interactions between your network and franchise candidates or your franchisees. Collecting and organizing this data\u2014regardless of its nature\u2014allows you to track the progress of your candidates and make the most informed decisions for the growth of your network. This sharing of information ensures that your teams are fully aligned.\u00a0 Centralize Your Franchise\u2019s Candidate Data with a CRM Using a CRM centralizes all your lead data: contact information, interaction history, documents, and more. Quickly find all the information you need about a potential candidate in one place. With a CRM, your development teams have easy access to all data, anywhere, anytime. With the collaboration of everyone involved in your network\u2019s development, the information collected is constantly updated\u2014manually or automatically in most cases. The time savings are considerable! No matter where your leads come from, they\u2019re all gathered in your CRM database. Take control of candidate tracking by streamlining the recruitment process in your CRM. Integrating a CRM into your recruitment process requires you to re-examine each phase and evaluate it. What steps does a candidate go through today, from the initial contact to the opening of their retail location? Why is each stage necessary, and what is its purpose? Isn\u2019t there another way of operating that would streamline the candidate\u2019s progression to franchisee status? Rethink and standardize your candidates\u2019 progression to make it seamless. Then integrate the revised steps into your CRM tool. The actions to be taken at each stage are now clear, explicit, and embedded in your management system. Your development team knows exactly what action is expected, when, and for which candidate. Automate certain processes with your franchise-specific CRM. Without a CRM, there\u2019s a risk that certain steps will be overlooked. Imagine a candidate waiting for a document to sign. Two days, three, a week\u2026 The recruitment process stalls here due to a lack of follow-up. With a CRM solution, sending documents, opening accounts, or organizing an immersion day are all automated! Once a candidate completes an action that closes out a step, they automatically move on to the next one\u2014without any manual intervention on your part. You save precious time.\u00a0 Keep people focused on what matters most with a CRM The main concern often raised when automation is discussed is that it removes people from a process where they should be at the center. On the contrary, automation allows you to focus on the elements that require the most human intervention: relationships and communication. Introducing a CRM tool into the recruitment process allows teams to spend more time where it\u2019s needed. Communication usually begins at the first sign of interest from a franchise candidate. Did they fill out a form on the recruitment website? A contact is automatically created in your database, an initial message can be sent, and an appointment is automatically scheduled for a time slot when you\u2019re available. All you have to do is engage with the candidate. Recruiting franchise candidates is one thing, but what comes next? The value of a CRM doesn\u2019t end right after a new location opens. On the contrary, that\u2019s just the beginning of the features available. A franchise-specific CRM will also allow you to manage and coordinate the network. Once again, the advantage of implementing a CRM in your business lies in centralization. As we know, this is particularly important for franchises. The idea of being able to send the same message at the same time to all your franchisees in the field is appealing. Orders, communications, reports\u2026 Send what you need to whom you need.\u00a0 Similarly, news about your franchise network can be delivered in the form of a feed, similar to how social media works.\u00a0 Easier Statistics and Metrics Tracking with CRM for Franchises Tracking your performance metrics is essential for effective network management. It\u2019s by identifying gaps between actual results and set goals that a franchise can identify the most relevant avenues for improvement. A CRM allows you to maximize your potential by providing on-demand statistics. Conversion rates, contract signing costs, data for each stage of the franchisee recruitment process, and more\u2014your metrics are accessible at any time. You now have reliable benchmarks for optimizing your network year over year, for example. What are the results for franchise networks that use a CRM? A CRM, first and foremost, saves time. With Cerca, a franchise network saves an average of 17 % in time when signing a contract, while the cost of signing that contract drops by 19 %. The conversion rate, meanwhile, increases by 26 %. In short, everything is under control and optimized in real time. Franchise candidates are at the very heart of your network\u2019s development. To give your franchise the best possible chance of success, candidates must feel confident, supported, and guided. That\u2019s exactly where<\/p>","protected":false},"author":1,"featured_media":20759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[33,63,109],"tags":[140,141,139],"class_list":["post-14593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe-fr","category-blog","category-articles-generaux","tag-en","tag-es","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/14593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/comments?post=14593"}],"version-history":[{"count":33,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/14593\/revisions"}],"predecessor-version":[{"id":20765,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/14593\/revisions\/20765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media\/20759"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media?parent=14593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/categories?post=14593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/tags?post=14593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}