{"id":15030,"date":"2022-09-15T11:45:54","date_gmt":"2022-09-15T09:45:54","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=15030"},"modified":"2025-11-13T11:28:42","modified_gmt":"2025-11-13T10:28:42","slug":"marketing-automation-candidat-franchise","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/marketing-automation-franchise-candidate\/","title":{"rendered":"Marketing automation for candidate management"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15030\" class=\"elementor elementor-15030\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75aa779 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"75aa779\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ca85a02\" data-id=\"ca85a02\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-207512d elementor-widget elementor-widget-image\" data-id=\"207512d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-10.png\" class=\"attachment-full size-full wp-image-20025\" alt=\"marketing automation\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-10.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-10-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-10-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-10-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-10-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-10-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9063999 elementor-widget elementor-widget-text-editor\" data-id=\"9063999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Marketing automation helps optimize many aspects of franchisee recruitment. Its implementation can be time-consuming and requires various skills. However, in the long run, it saves valuable time. Creating optimized campaigns helps you attract new candidates more effectively. Find below all the key information about marketing automation for your franchise.<br \/><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebb4fd3 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"ebb4fd3\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bfa3a8e\" data-id=\"bfa3a8e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-01a3d6b elementor-widget elementor-widget-heading\" data-id=\"01a3d6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is marketing automation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3d6fb elementor-widget elementor-widget-text-editor\" data-id=\"aa3d6fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">As its name suggests, marketing automation generally refers to the <\/span><b>automation<\/b><span style=\"font-weight: 400\"> of marketing campaigns based on a set of predefined conditions and user behavior. Among the marketing actions you can automate are: sending emails, SMS messages, and contact segmentation. On a more technical level, you can also automate:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><span style=\"font-weight: 400\"> <\/span><b>Lead scoring<\/b><span style=\"font-weight: 400\">, which is the calculation and assignment of a score to each prospect to indicate their conversion potential and the strength of their interest in your network.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\" class=\"translation-block\"><span style=\"font-weight: 400\"> <\/span><b>Lead nurturing<\/b><span style=\"font-weight: 400\">, or the maintenance and strengthening of a marketing relationship with prospects who are not yet ready to take action (such as submitting a franchise application) with your brand.<\/span><\/li><\/ul><p class=\"translation-block\"><span style=\"font-weight: 400\">Unlike traditional email marketing, which involves sending the same email to a list of contacts (one to many), <\/span><b>marketing automation<\/b><span style=\"font-weight: 400\"> sends targeted and customizable automated emails that are triggered by specific actions taken by prospects.<\/span><\/p><p><span style=\"font-weight: 400;\">To make franchisee recruitment easier, it\u2019s essential to use all the tools that can help boost the development of your network. Marketing automation is one of these key tools, allowing you to save valuable time while significantly increasing both the number of applications you receive and the conversion rate of your candidates.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf97a4c elementor-widget elementor-widget-heading\" data-id=\"cf97a4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How can you use marketing automation to save time processing franchise applications?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f12eded elementor-widget elementor-widget-heading\" data-id=\"f12eded\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Analyze the actions of prospective franchisees<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f18c1e7 elementor-widget elementor-widget-text-editor\" data-id=\"f18c1e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To implement effective marketing follow-up, it\u2019s important to carefully analyze each action taken by candidates in order to understand where they are in their application journey. You can track their actions based on the time they spend on each page of your website and how long they dedicate to each of them. With proper analysis, you can take specific actions at the right time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ea582a elementor-widget elementor-widget-heading\" data-id=\"9ea582a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Segmenting candidates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab202f elementor-widget elementor-widget-text-editor\" data-id=\"eab202f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Thanks to marketing automation, you can effectively segment your candidates. This allows you to send targeted messages and announcements via email, depending on where the candidate is in your process. For example, if the candidate has started reviewing all the franchise information, you can send them an email with more detailed content and offer a first meeting or call.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c62dfd3 elementor-widget elementor-widget-heading\" data-id=\"c62dfd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Help prospects mature and advance their application process<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82223df elementor-widget elementor-widget-text-editor\" data-id=\"82223df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">Marketing automation tools help move prospects forward in the decision-making process. You can particularly benefit from <\/span><b>lead nurturing<\/b><span style=\"font-weight: 400\"> techniques to strengthen the marketing relationship you have with candidates. Lead nurturing is especially useful for long conversion cycles, such as franchisee recruitment. By offering high-quality, targeted, and informative content, you help candidates gain maturity through the real added value you provide.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7da73a elementor-widget elementor-widget-heading\" data-id=\"e7da73a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Send targeted e-mails<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c3fe4 elementor-widget elementor-widget-text-editor\" data-id=\"e9c3fe4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">Once your candidate segmentation is properly done, you can create automated and personalized email campaigns using <b>workflows<\/b>. Workflows are automated, targeted sequences of several emails designed to encourage the prospect to take a specific action. In the case of a franchise candidate, this action could be contacting you to open a franchise. The workflow can be triggered by subscribing to your newsletter, downloading your information brochure, interacting with a landing page, or participating in an online information session.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5484263 elementor-widget elementor-widget-heading\" data-id=\"5484263\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Create automated publications on social networks<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d3bd2c elementor-widget elementor-widget-text-editor\" data-id=\"8d3bd2c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">It is also through your <\/span><b>social media strategy<\/b><span style=\"font-weight: 400\"> that you attract new franchise prospects. Alongside publishing content on your website, you can schedule the automatic posting of content on your social networks. By using marketing automation tools, you can create high-quality content and measure its impact, whether in terms of website visitors or the conversion of visitors into leads. In summary, marketing automation enables you to publish relevant, high-quality content at the right time across all your social media channels.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-299de4f elementor-widget elementor-widget-heading\" data-id=\"299de4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/cerca.io\/en\/why-use-crm-developpement-franchise\/\">Using marketing automation in CRM<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5649d05 elementor-widget elementor-widget-text-editor\" data-id=\"5649d05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">The ultimate goal of marketing automation is to turn prospects into franchisees through sales opportunities. By using marketing automation at different levels, you can know exactly where the candidate stands in the recruitment process. When a prospect reaches a certain score, a <\/span><b>lead<\/b><span style=\"font-weight: 400\"> will automatically be created in your CRM so that they can be quickly contacted by a sales representative or a franchise development manager.<\/span><\/p><p><span style=\"font-weight: 400;\">By implementing all these marketing automation actions, your franchise candidate recruitment process will be simplified, and you will be able to identify future franchisees more effectively.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4a3a1c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4a3a1c9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-59beccd\" data-id=\"59beccd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-539137b elementor-widget elementor-widget-heading\" data-id=\"539137b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are the advantages and disadvantages of marketing automation?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84837cb elementor-widget elementor-widget-text-editor\" data-id=\"84837cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Marketing automation offers many advantages for simplifying franchisee recruitment, but it also comes with a few challenges. Here is a brief summary of its advantages and disadvantages.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b5620c6 elementor-widget elementor-widget-heading\" data-id=\"b5620c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Benefits of marketing automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-119e4ee elementor-widget elementor-widget-text-editor\" data-id=\"119e4ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Significant time savings for the marketing and sales teams, allowing them to focus on other tasks.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Impactful marketing actions on the right channels with messages that align perfectly.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost savings on marketing and sales campaigns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimization of prospect conversion into new franchisees.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reduction of repetitive tasks.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimization of digital marketing campaigns through performance analysis.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improved marketing effectiveness through better prospect targeting.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A higher conversion rate thanks to targeted marketing actions.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73bfb4 elementor-widget elementor-widget-heading\" data-id=\"a73bfb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Disadvantages of marketing automation<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68d394a elementor-widget elementor-widget-text-editor\" data-id=\"68d394a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>The complexity of implementing a marketing automation software.<\/li><li>Marketing automation requires a significant investment of time and resources during its implementation.<\/li><\/ul><p><span style=\"font-weight: 400;\">The disadvantages of marketing automation remain quite limited compared to all the benefits it offers. However, it is important to take them into account before implementing marketing automation actions.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19c4aed elementor-widget elementor-widget-heading\" data-id=\"19c4aed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our recommendations for successful implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26858fb elementor-widget elementor-widget-text-editor\" data-id=\"26858fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">Before launching a marketing automation strategy, you need to clearly define your objectives and prioritize them. Do you want to convert more prospects into franchise candidates, or would you rather pass on more \u201cqualified\u201d leads to your sales team? Once your objectives are clearly defined, you should create tailored <\/span><b>marketing automation<\/b><span style=\"font-weight: 400\"> scenarios and test them to continuously improve their performance.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c262a49 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"c262a49\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2f054c\" data-id=\"f2f054c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-def94a3 elementor-widget elementor-widget-heading\" data-id=\"def94a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Smart Automation Flow\u00a0<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b7a67e elementor-widget elementor-widget-text-editor\" data-id=\"6b7a67e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Integrated into our solution, our Smart Automation Flow feature fully leverages this approach to optimize your communications during candidate recruitment for your network. The goal is to greatly simplify your recruitment process, enabling smoother management and more targeted interaction with your candidates.\u00a0<\/p><p><strong>Curious to learn more? Download our brochure to discover all the benefits of the Smart Automation Flow! \ud83d\ude80\ud83d\udc69\u200d\ud83d\ude80<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbba99b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"dbba99b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/cerca.io\/wp-content\/uploads\/2023\/10\/Plaquette-Smart-Automation-Flow.pdf\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download the brochure<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30b692b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"30b692b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e08e08\" data-id=\"7e08e08\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40dbf57 elementor-widget elementor-widget-text-editor\" data-id=\"40dbf57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\"><span style=\"font-weight: 400\">You can also use <\/span><b>marketing automation solutions<\/b><span style=\"font-weight: 400\"> such as Pardot by <a href=\"https:\/\/www.salesforce.com\/fr\/campaign\/sem\/salesforce-products\/?d=70130000000tEao&amp;utm_source=google&amp;utm_medium=sem&amp;utm_campaign=fr_alllobcon&amp;utm_content=_70130000000tEao&amp;soc=Google-salesforce-products&amp;ef_id=Cj0KCQjwkOqZBhDNARIsAACsbfI9WNsf9R_cTYKAVL_jFIeh0kTJJbQjj7YDmy2kQPg4NmGtBasgux0aAqmlEALw_wcB:G:s&amp;s_kwcid=AL!7501!3!527615256949!e!!g!!salesforce&amp;&amp;mkwid=s3XXAsW4C&amp;pcrid=527615256949&amp;pkw=salesforce&amp;pmt=e&amp;pdv=c&amp;gclid=Cj0KCQjwkOqZBhDNARIsAACsbfI9WNsf9R_cTYKAVL_jFIeh0kTJJbQjj7YDmy2kQPg4NmGtBasgux0aAqmlEALw_wcB&amp;gclsrc=aw.ds\" rel=\"nofollow noopener\" target=\"_blank\">Salesforce<\/a>, Eloqua by <a href=\"https:\/\/www.oracle.com\/fr\/cx\/marketing\/automation\/\" rel=\"nofollow noopener\" target=\"_blank\">Oracle<\/a>, InfusionSoft, Marketo by Adobe, or <a href=\"https:\/\/www.plezi.co\/fr\/\" rel=\"nofollow noopener\" target=\"_blank\">Plezi<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">The key to a successful marketing automation campaign is to proceed step by step, and above all, to always personalize your actions!<\/span><\/p><h3><span style=\"color: #1284e0;\"><strong><span style=\"text-decoration: underline;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/cerca.io\/en\/customer-testimonials\/\">\ud83d\udcac Still unsure about switching to marketing automation? Discover testimonials from Cerca!<\/a><\/span><\/strong><\/span><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-62335463 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"62335463\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e90d538\" data-id=\"4e90d538\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-586f55ce elementor-widget elementor-widget-heading\" data-id=\"586f55ce\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in these articles: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef6e268 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"3ef6e268\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_masonry&quot;:&quot;yes&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23859 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-generaux tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/en\/exemple-de-dashboard-reseau\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1746\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog.png\" class=\"attachment-full size-full wp-image-23865\" alt=\"Dashboard r\u00e9seau\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog.png 1746w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-1536x633.png 1536w, 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nombreux aspects lors du recrutement de franchis\u00e9s. Sa mise en place peut \u00eatre laborieuse et demande diverses comp\u00e9tences. Cependant, \u00e0 long terme, elle conc\u00e8de un gain de temps. La cr\u00e9ation de campagnes optimis\u00e9es vous aide en effet \u00e0 attirer de nouveaux candidats. Retrouvez \u00e0 la suite, toutes les informations pertinentes sur le marketing automation pour votre franchise. Qu\u2019est-ce que le marketing automation ? Comme son nom le laisse indiquer, le marketing automation d\u00e9signe de mani\u00e8re g\u00e9n\u00e9rale l\u2019automatisation des campagnes marketing mises en place par un ensemble de conditions pr\u00e9d\u00e9finies et selon le comportement de l\u2019utilisateur. Parmi les actions de marketing qu\u2019il vous est possible d\u2019automatiser, il y a : l\u2019envoi d\u2019e-mails, SMS, la segmentation de contact. En entrant dans des aspects plus techniques, vous pouvez \u00e9galement automatiser : \u00a0le lead scoring, qui est le calcul et l\u2019assignation \u00e0 chaque prospect d\u2019un score pour montrer leur potentiel de conversion et la force de leur int\u00e9r\u00eat pour votre r\u00e9seau\u00a0 le lead nurturing, ou le maintien \/ renforcement d\u2019une relation marketing avec des prospects n\u2019\u00e9tant pas encore assez matures pour passer \u00e0 l\u2019action (envoi de candidature \u00e0 la franchise) avec votre enseigne Contrairement \u00e0 l\u2019e-mail marketing plus classique, qui consiste \u00e0 envoyer le m\u00eame e-mail \u00e0 une liste de contacts (one to many), le marketing automation va envoyer des emails automatiques cibl\u00e9s et personnalisables, qui seront d\u00e9clench\u00e9s par des actions pr\u00e9cises des prospects. Pour faciliter le recrutement de franchis\u00e9s, il est indispensable d\u2019utiliser tous les outils pouvant vous aider \u00e0 booster le d\u00e9veloppement de votre r\u00e9seau. Le marketing automation fait partie de ces outils n\u00e9cessaires afin de gagner un temps pr\u00e9cieux et de multiplier grandement le nombre de candidatures que vous recevrez, ainsi que le taux de conversion de vos candidats. Comment utiliser le marketing automation pour gagner du temps dans le traitement des candidatures \u00e0 la franchise ? Analyser les actions des candidats \u00e0 la franchise Pour mettre en place un suivi marketing correct, il est important de bien analyser chaque action des candidats afin de savoir o\u00f9 il en est dans son cheminement de candidature. Vous pouvez voir ses actions en fonction du temps qu\u2019il passe sur chaque page du site, et combien de temps, il a consacr\u00e9 \u00e0 chacune de ces pages. Gr\u00e2ce \u00e0 une bonne analyse, vous pourrez mettre en place une action sp\u00e9cifique au moment id\u00e9al. R\u00e9aliser une segmentation des candidats C\u2019est gr\u00e2ce au marketing automation que vous pouvez bien segmenter vos candidats. Ainsi, vous pourrez envoyer des messages et annonces cibl\u00e9s via l\u2019emailing, en fonction d\u2019o\u00f9 le candidat en est dans votre processus. Par exemple, si le candidat a commenc\u00e9 \u00e0 regarder toutes les informations de la franchise, vous pouvez lui adresser un email avec d\u2019autres informations plus d\u00e9taill\u00e9es et lui proposer un premier \u00e9change. Faire monter les prospects en maturit\u00e9 et les faire avancer dans leur processus de candidature C\u2019est pour avancer dans le cycle de d\u00e9cision que les outils de marketing automation vont aider. Vous pouvez notamment profiter des techniques de lead nurturing pour renforcer la relation marketing que vous avez avec les candidats. C\u2019est principalement sur les cycles de conversions longs, comme c\u2019est le cas pour le recrutement d\u2019un franchis\u00e9, que le lead nurturing est le plus utile. En proposant des contenus qualitatifs, cibl\u00e9s et instructifs, vous permettrez aux candidats de gagner en maturit\u00e9 gr\u00e2ce \u00e0 une vraie plus-value offerte. Envoyer des e-mails cibl\u00e9s Une fois que la segmentation de vos candidats est bien r\u00e9alis\u00e9e, vous pourrez cr\u00e9er des campagnes e-mail automatiques et personnalis\u00e9s gr\u00e2ce aux workflows. Les workflows, ce sont des sc\u00e9narios automatis\u00e9s et cibl\u00e9s de plusieurs emails qui vont inciter le prospect \u00e0 r\u00e9aliser une action pr\u00e9cise. Dans le cas du candidat \u00e0 la franchise, il pourrait \u00eatre amen\u00e9 \u00e0 prendre contact avec vous pour ouvrir une franchise. Le workflow sera d\u00e9clench\u00e9 via un abonnement \u00e0 votre newsletter, le t\u00e9l\u00e9chargement de votre brochure d\u2019information, une action sur une landing page ou encore via la participation \u00e0 une r\u00e9union d\u2019information en ligne. Cr\u00e9er des publications automatis\u00e9es sur les r\u00e9seaux sociaux C\u2019est \u00e9galement via votre strat\u00e9gie social m\u00e9dia que vous attirez de nouveaux prospects \u00e0 la franchise. En m\u00eame temps que la publication de contenu sur votre site, vous pouvez programmer la diffusion automatique de posts sur vos r\u00e9seaux sociaux. En utilisant les outils de marketing automation, vous pourrez produire des contenus de qualit\u00e9 et mesurer les impacts de leur diffusion, que ce soit en termes de visiteurs sur votre site internet ou de conversion de visiteurs en lead. En r\u00e9sum\u00e9, c\u2019est gr\u00e2ce au marketing automation que vous pouvez publier du contenu pertinent de qualit\u00e9 au bon moment sur l\u2019ensemble de vos r\u00e9seaux sociaux Utiliser le marketing automation dans le CRM Le but ultime du marketing automation est de transformer des prospects en franchis\u00e9s gr\u00e2ce \u00e0 des opportunit\u00e9s de vente. En utilisant le marketing automation \u00e0 diff\u00e9rents niveaux, vous pourrez savoir exactement o\u00f9 se situe le candidat dans le processus de recrutement. Lorsque ce prospect atteint un certain score, un lead sera cr\u00e9\u00e9 automatiquement dans votre CRM afin qu\u2019il soit rapidement contact\u00e9 par un commercial ou un responsable du d\u00e9veloppement en franchise. Par la mise en place de toutes ces actions de marketing automation, votre processus de recrutement de candidat sera simplifi\u00e9 et vous identifierez de mani\u00e8re plus pertinente les futurs franchis\u00e9s. Quels sont les avantages et inconv\u00e9nients du marketing automation ? Le marketing automation a de nombreux avantages pour simplifier de recrutement de franchis\u00e9s, mais am\u00e8ne tout de m\u00eame quelques contraintes. Voici un bref r\u00e9sum\u00e9 de ses avantages et inconv\u00e9nients. Avantages du marketing automation Gain de temps cons\u00e9quent pour le service marketing et commercial qui peuvent se concentrer sur d\u2019autres t\u00e2ches Des actions marketing percutantes sur des canaux adapt\u00e9s et avec le message corr\u00e9lant \u00c9conomies r\u00e9alis\u00e9es sur les campagnes marketing et commerciales Optimisation de la conversion des prospects en nouveaux franchis\u00e9s R\u00e9duction de t\u00e2ches r\u00e9p\u00e9titives Optimisation des campagnes marketing digitales gr\u00e2ce aux analyses des r\u00e9sultats Am\u00e9lioration de l&rsquo;efficacit\u00e9 des actions marketing gr\u00e2ce \u00e0 un meilleur ciblage des<\/p>","protected":false},"author":1,"featured_media":20026,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[63,113],"tags":[140,141,139],"class_list":["post-15030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-digital","tag-en","tag-es","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/comments?post=15030"}],"version-history":[{"count":69,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15030\/revisions"}],"predecessor-version":[{"id":20638,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15030\/revisions\/20638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media\/20026"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media?parent=15030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/categories?post=15030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/tags?post=15030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}