{"id":15563,"date":"2022-11-22T12:51:03","date_gmt":"2022-11-22T11:51:03","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=15563"},"modified":"2025-11-13T11:28:13","modified_gmt":"2025-11-13T10:28:13","slug":"franchise-facilite-communication-local","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/franchise-facilitates-local-communication\/","title":{"rendered":"How can a franchise network facilitate local communication?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15563\" class=\"elementor elementor-15563\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c55152 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"9c55152\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e496530\" data-id=\"e496530\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54827f8 elementor-widget elementor-widget-image\" data-id=\"54827f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4.png\" class=\"attachment-full size-full wp-image-19884\" alt=\"communication\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d503adc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"d503adc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2be686d\" data-id=\"2be686d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff33924 elementor-widget elementor-widget-text-editor\" data-id=\"ff33924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>For several years, franchisees have had to adapt to changes in communication methods. Digital media has gradually overtaken print, billboards, and traditional outlets such as radio, press, and television. Today, Google, Meta, and other digital platforms account for the vast majority of advertising audiences.<\/strong><\/p><p>However, hiring a digital agency to promote your offers to customers within your catchment area can be risky. Will the budget be enough to gain visibility? Will the results live up to expectations? For a franchisee, there are many questions \u2014 and they require a level of expertise that can be difficult to master.<\/p><p>Now technology makes it possible to facilitate this communication need digitally, especially when the franchise network, at its head office level, implements the right tools for its retailers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7d57dc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f7d57dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1b39ec\" data-id=\"c1b39ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bba3e7a elementor-widget elementor-widget-heading\" data-id=\"bba3e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Franchisees' challenges in reaching out to digital media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1470a4 elementor-widget elementor-widget-text-editor\" data-id=\"c1470a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">The saying \u201c<strong>Think Global, Act Local<\/strong>\u201d holds true in digital advertising. The brand must simplify access to local digital advertising by offering ready-to-use ad modules for its franchisees. In particular,<\/p><ul><li>generic campaign packages driven by the brand\u2019s message<\/li><li>campaign packages related to product news<\/li><li>campaign packages matching key moments in a store\u2019s life: openings, promotions, clearance sales, events, etc.<\/li><\/ul><p>Each of these packages may include visuals and texts pre-designed by head office to make franchisees\u2019 work easier.<\/p><p>The ads should also be configured to meet different objectives: brand awareness, in-store traffic, traffic to the store\u2019s Facebook page or Google Maps listing, and phone calls<\/p><p>Therefore, it is necessary to be able to offer campaigns across different networks:<\/p><ul><li>Google Ads, which allows \u201cwarm\u201d or \u201chigh-intent\u201d prospects to appear directly in search results, whether on Google or Google Maps.<\/li><li>Facebook, Instagram, Snapchat \u2014 through their advertising algorithms, display ads to the audiences most likely to click. These social networks are essential for expanding visibility among as many potential customers as possible.<\/li><li>\ud83c\uddec\ud83c\udde7 English: Publisher websites and apps, including press outlets and local publications, as well as sites like Leboncoin. These platforms can display banner ads in various formats, as well as audio or video interstitials.<\/li><li class=\"translation-block\"><span style=\"text-decoration: underline;color: #1284e0\"><a style=\"color: #1284e0;text-decoration: underline\" href=\"https:\/\/www.waze.com\/fr\/live-map\" target=\"_blank\" rel=\"nofollow noopener\">Waze<\/a><\/span>: the #1 navigation app, offering highly effective visibility for drivers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-504dbf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"504dbf6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9a1bee\" data-id=\"b9a1bee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88ed8da elementor-align-center elementor-widget elementor-widget-button\" data-id=\"88ed8da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/www.deepreach.com\/partners\/franchise-on-cloud\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about DeepReach<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd15dab elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"bd15dab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5deb6e4\" data-id=\"5deb6e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-967dd9d elementor-widget elementor-widget-heading\" data-id=\"967dd9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">But these modules must also take into account the specific characteristics of each store.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9b467 elementor-widget elementor-widget-text-editor\" data-id=\"fb9b467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">First specific point: each local market performs differently when it comes to the tech giants. For the same brand, Facebook may work better in one area, while Snapchat generates more clicks in another. It is therefore essential to <strong>adapt the media mix by zone<\/strong>.<\/p><p>Second challenge: the catchment area. To avoid wasting the advertising budget, it\u2019s essential to ensure that only potential customers located around the store are exposed to the ads \u2014 and this applies to every advertising network. It is therefore important to be able to define a display area, ideally with primary and secondary zones.<\/p><p>Third challenge: personalize the messages, notably by including the store\u2019s name, adapting the text, and specifying the correct address.<\/p><p><span style=\"color: #1284e0;\"><strong>Cerca can now enable the activation of these local campaigns for its clients.<\/strong><\/span><\/p><p class=\"translation-block\">By integrating all these advertising networks through the <span style=\"text-decoration: underline;color: #1284e0\"><a style=\"color: #1284e0;text-decoration: underline\" href=\"https:\/\/fr.deepreach.com\/\" target=\"_blank\" rel=\"noopener nofollow\">DeepReach<\/a><\/span> technology, used by the largest communication agencies, Cerca can offer brands a complete environment to:<\/p><ul><li>design a catalog of campaign packages for all digital media,<\/li><li>define the geographical areas of each store to activate location-based targeting<\/li><li>allow franchisees to browse this campaign catalog and order directly,<\/li><li>track all campaign performance KPIs (impressions, clicks) by zone and by media<\/li><\/ul><p>And all this without any digital advertising expertise or additional human resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07bd886 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"07bd886\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb45d4c\" data-id=\"eb45d4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7d51f4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b7d51f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/www.deepreach.com\/partners\/franchise-on-cloud\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here to find out more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bd9d40 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1bd9d40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cf8dc8\" data-id=\"0cf8dc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0da4469 elementor-widget elementor-widget-heading\" data-id=\"0da4469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in these articles:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e810213 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"e810213\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_masonry&quot;:&quot;yes&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24419 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classe-fr tag-en tag-es tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/en\/simplify-your-digital-ecosystem-in-4-steps\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/07\/Article.png\" class=\"attachment-full size-full wp-image-24461\" alt=\"\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/07\/Article.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/07\/Article-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/07\/Article-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/07\/Article-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/07\/Article-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/07\/Article-18x7.png 18w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-24356 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classe-fr tag-en tag-es tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/en\/7-minute-team-briefing-coordination\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1746\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/06\/Miniature-Blog-2.png\" class=\"attachment-full size-full wp-image-24361\" alt=\"\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/06\/Miniature-Blog-2.png 1746w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/06\/Miniature-Blog-2-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/06\/Miniature-Blog-2-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/06\/Miniature-Blog-2-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/06\/Miniature-Blog-2-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/06\/Miniature-Blog-2-18x7.png 18w\" sizes=\"(max-width: 1746px) 100vw, 1746px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>For several years now, franchisees have been facing changes in communication methods. Digital media has gradually taken precedence over print, billboards, and traditional media such as radio, newspapers, and television. Today, Google, Meta, and digital platforms account for the vast majority of the advertising audience. But it can be risky to hire a digital agency to promote your offerings to customers in your catchment area. Will your budget be sufficient to get noticed? Will the campaign be effective? For a franchisee, there are many questions, and they require a level of expertise that\u2019s difficult to master. However, technology now makes it easier to meet this need for digital communication, especially when the franchise network\u2014at the corporate headquarters level\u2014implements the right tools for its retailers. The Challenges Facing Franchises in Making an Impact on Digital Media The adage \u201cThink Global, Act Local\u201d holds true in digital advertising. The brand must be able to simplify access to local digital advertising by offering ready-to-use ad modules for its franchisees. These include generic campaign packages centered on the brand\u2019s message, campaign packages tied to product news, and campaign packages tailored to key moments in a store\u2019s life cycle: grand openings, promotions, clearance sales, events, and more. Each of these packages can include visuals and text pre-designed by headquarters to make the franchisees\u2019 work easier. Ads must also be configured to meet different objectives: brand awareness, in-store traffic, traffic to the store\u2019s Facebook or Google Maps page, or phone calls. Consequently, it\u2019s necessary to be able to run campaigns across different platforms: Google Ads, which allows \u201chot\u201d or \u201cintent-driven\u201d prospects to appear directly in search results\u2014whether on Google or Google Maps; Facebook, Instagram, and Snapchat, which, through their advertising algorithms, display ads to audiences most likely to click. These social media platforms are essential for expanding visibility among as many potential customers as possible. Publisher websites and apps\u2014particularly news outlets and local publications\u2014as well as sites like Leboncoin. These platforms can display banners in various formats, as well as audio or video interstitials. Waze\u2014the #1 app for navigation\u2014offers highly effective exposure to drivers. Learn more about DeepReach. However, these modules must also take into account the specific characteristics of each store. First, not every local market is on equal footing with the GAFA companies. For the same retailer, Facebook may perform better in one area, while Snapchat may generate more clicks in another. It is therefore essential to be able to adapt the media mix by region. Second challenge: the catchment area. To avoid wasting your advertising budget, you must ensure that only potential customers located near the store are exposed to the ads\u2014and this applies to every advertising network. You must therefore be able to define an ad display zone, with priority and secondary zones if possible. Third challenge: personalizing messages, particularly by including the store\u2019s name, tailoring the text, and specifying the correct address. Cerca can now help its clients launch these local campaigns. By integrating all these advertising networks via DeepReach technology\u2014used by the largest communications agencies\u2014 Cerca can offer retailers a comprehensive platform to: design a catalog of campaign packages for all digital media, define the geographic areas for each store to enable geotargeting, allow franchisees to view this campaign catalog and order campaigns directly, and track all campaign performance KPIs (impressions, clicks) by area and by media type. And all this without any expertise in digital advertising or additional staff. Click here to learn more about this feature. 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