{"id":15563,"date":"2022-11-22T12:51:03","date_gmt":"2022-11-22T11:51:03","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=15563"},"modified":"2025-11-13T11:28:13","modified_gmt":"2025-11-13T10:28:13","slug":"franchise-facilite-communication-local","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/franchise-facilitates-local-communication\/","title":{"rendered":"How can a franchise network facilitate local communication?"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15563\" class=\"elementor elementor-15563\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c55152 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"9c55152\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e496530\" data-id=\"e496530\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-54827f8 elementor-widget elementor-widget-image\" data-id=\"54827f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4.png\" class=\"attachment-full size-full wp-image-19884\" alt=\"communication\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-article-4-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d503adc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"d503adc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2be686d\" data-id=\"2be686d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ff33924 elementor-widget elementor-widget-text-editor\" data-id=\"ff33924\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>For several years, franchisees have had to adapt to changes in communication methods. Digital media has gradually overtaken print, billboards, and traditional outlets such as radio, press, and television. Today, Google, Meta, and other digital platforms account for the vast majority of advertising audiences.<\/strong><\/p><p>However, hiring a digital agency to promote your offers to customers within your catchment area can be risky. Will the budget be enough to gain visibility? Will the results live up to expectations? For a franchisee, there are many questions \u2014 and they require a level of expertise that can be difficult to master.<\/p><p>Or la technologie permet d\u00e9sormais de faciliter ce besoin de communication en digital, notamment quand le r\u00e9seau de franchise, au niveau de son si\u00e8ge social, met en place les bons outils pour ses d\u00e9taillants.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7d57dc elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f7d57dc\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c1b39ec\" data-id=\"c1b39ec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bba3e7a elementor-widget elementor-widget-heading\" data-id=\"bba3e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Franchisees' challenges in reaching out to digital media<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1470a4 elementor-widget elementor-widget-text-editor\" data-id=\"c1470a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">The saying \u201c<strong>Think Global, Act Local<\/strong>\u201d holds true in digital advertising. The brand must simplify access to local digital advertising by offering ready-to-use ad modules for its franchisees. In particular,<\/p><ul><li>generic campaign packages driven by the brand\u2019s message<\/li><li>campaign packages related to product news<\/li><li>campaign packages matching key moments in a store\u2019s life: openings, promotions, clearance sales, events, etc.<\/li><\/ul><p>Each of these packages may include visuals and texts pre-designed by head office to make franchisees\u2019 work easier.<\/p><p>The ads should also be configured to meet different objectives: brand awareness, in-store traffic, traffic to the store\u2019s Facebook page or Google Maps listing, and phone calls<\/p><p>Therefore, it is necessary to be able to offer campaigns across different networks:<\/p><ul><li>Google Ads, which allows \u201cwarm\u201d or \u201chigh-intent\u201d prospects to appear directly in search results, whether on Google or Google Maps.<\/li><li>Facebook, Instagram, Snapchat \u2014 through their advertising algorithms, display ads to the audiences most likely to click. These social networks are essential for expanding visibility among as many potential customers as possible.<\/li><li>\ud83c\uddec\ud83c\udde7 English: Publisher websites and apps, including press outlets and local publications, as well as sites like Leboncoin. These platforms can display banner ads in various formats, as well as audio or video interstitials.<\/li><li class=\"translation-block\"><span style=\"text-decoration: underline;color: #1284e0\"><a style=\"color: #1284e0;text-decoration: underline\" href=\"https:\/\/www.waze.com\/fr\/live-map\" target=\"_blank\" rel=\"nofollow noopener\">Waze<\/a><\/span>: the #1 navigation app, offering highly effective visibility for drivers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-504dbf6 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"504dbf6\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b9a1bee\" data-id=\"b9a1bee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88ed8da elementor-align-center elementor-widget elementor-widget-button\" data-id=\"88ed8da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/www.deepreach.com\/partners\/franchise-on-cloud\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Learn more about DeepReach<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bd15dab elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"bd15dab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5deb6e4\" data-id=\"5deb6e4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-967dd9d elementor-widget elementor-widget-heading\" data-id=\"967dd9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">But these modules must also take into account the specific characteristics of each store.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb9b467 elementor-widget elementor-widget-text-editor\" data-id=\"fb9b467\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"translation-block\">First specific point: each local market performs differently when it comes to the tech giants. For the same brand, Facebook may work better in one area, while Snapchat generates more clicks in another. It is therefore essential to <strong>adapt the media mix by zone<\/strong>.<\/p><p>Second challenge: the catchment area. To avoid wasting the advertising budget, it\u2019s essential to ensure that only potential customers located around the store are exposed to the ads \u2014 and this applies to every advertising network. It is therefore important to be able to define a display area, ideally with primary and secondary zones.<\/p><p>Third challenge: personalize the messages, notably by including the store\u2019s name, adapting the text, and specifying the correct address.<\/p><p><span style=\"color: #1284e0;\"><strong>Cerca can now enable the activation of these local campaigns for its clients.<\/strong><\/span><\/p><p class=\"translation-block\">By integrating all these advertising networks through the <span style=\"text-decoration: underline;color: #1284e0\"><a style=\"color: #1284e0;text-decoration: underline\" href=\"https:\/\/fr.deepreach.com\/\" target=\"_blank\" rel=\"noopener nofollow\">DeepReach<\/a><\/span> technology, used by the largest communication agencies, Cerca can offer brands a complete environment to:<\/p><ul><li>design a catalog of campaign packages for all digital media,<\/li><li>define the geographical areas of each store to activate location-based targeting<\/li><li>allow franchisees to browse this campaign catalog and order directly,<\/li><li>track all campaign performance KPIs (impressions, clicks) by zone and by media<\/li><\/ul><p>And all this without any digital advertising expertise or additional human resources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07bd886 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"07bd886\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-eb45d4c\" data-id=\"eb45d4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7d51f4 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b7d51f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/www.deepreach.com\/partners\/franchise-on-cloud\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Click here to find out more<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bd9d40 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"1bd9d40\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cf8dc8\" data-id=\"0cf8dc8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0da4469 elementor-widget elementor-widget-heading\" data-id=\"0da4469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in these articles:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e810213 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"e810213\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_masonry&quot;:&quot;yes&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23859 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-generaux tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/en\/exemple-de-dashboard-reseau\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1746\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog.png\" class=\"attachment-full size-full wp-image-23865\" alt=\"Dashboard r\u00e9seau\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog.png 1746w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-18x7.png 18w\" sizes=\"(max-width: 1746px) 100vw, 1746px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23834 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classe-fr tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/en\/les-7-kpi-retail-indispensables-pour-un-retailer\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1746\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog.png\" class=\"attachment-full size-full wp-image-23837\" alt=\"KPI retail\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog.png 1746w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog-18x7.png 18w\" sizes=\"(max-width: 1746px) 100vw, 1746px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Depuis plusieurs ann\u00e9es, les franchis\u00e9s ont \u00e9t\u00e9 confront\u00e9s aux \u00e9volutions des m\u00e9thodes de communication. Le digital a progressivement pris le pas sur le print, l\u2019affichage et les m\u00e9dias historiques comme la radio, la presse ou la t\u00e9l\u00e9vision. Aujourd\u2019hui, Google, Meta et les supports digitaux repr\u00e9sentent la grande majorit\u00e9 de l\u2019audience publicitaire. Mais il peut \u00eatre risqu\u00e9 de faire appel \u00e0 une agence digitale pour exposer ses offres aux clients de sa zone de chalandise. Le budget sera-t-il suffisant pour \u00eatre vu ? L\u2019efficacit\u00e9 sera-t-elle au rendez-vous ? Pour un franchis\u00e9, les questions sont nombreuses et demandent un niveau d\u2019expertise difficile \u00e0 maitriser. Or la technologie permet d\u00e9sormais de faciliter ce besoin de communication en digital, notamment quand le r\u00e9seau de franchise, au niveau de son si\u00e8ge social, met en place les bons outils pour ses d\u00e9taillants. Les d\u00e9fis des franchises pour rayonner sur les m\u00e9dias digitaux L\u2019adage \u201cThink Global, act local\u201d, se v\u00e9rifie en publicit\u00e9 digitale. La marque doit pouvoir simplifier l\u2019acc\u00e8s \u00e0 la publicit\u00e9 digitale locale, en proposant des modules de publicit\u00e9s pr\u00eats \u00e0 l\u2019emploi pour ses franchis\u00e9s. Notamment des packs de campagnes g\u00e9n\u00e9riques, port\u00e9s par le message de la marque, des packs de campagnes li\u00e9es \u00e0 l\u2019actualit\u00e9 produit, des packs de campagnes correspondant \u00e0 des moments de vie d\u2019un magasin : ouverture, promotions, d\u00e9stockage, animations etc\u2026 Chacun de ces packs pourra avoir des visuels et textes d\u00e9j\u00e0 pr\u00e9con\u00e7us par le si\u00e8ge, afin de faciliter le travail des franchis\u00e9s. Les publicit\u00e9s devront \u00e9galement \u00eatre configur\u00e9es pour r\u00e9pondre \u00e0 diff\u00e9rents objectifs : notori\u00e9t\u00e9 pure, trafic en magasin, trafic sur sa page Facebook ou Google Maps, appel t\u00e9l\u00e9phonique. Par cons\u00e9quent, il est n\u00e9cessaire de pouvoir proposer des campagnes sur diff\u00e9rents r\u00e9seaux : Google Ads, qui permet aux prospects \u201cchauds\u201d ou \u201cintentionnistes\u201d de remonter directement dans les r\u00e9sultats de recherche, qu\u2019il s\u2019agisse de Google ou de Google Maps, Facebook, Instagram, Snapchat : qui, par leur algorithme publicitaire, affiche les annonces aux audiences qui seront le plus apte \u00e0 cliquer. Ces r\u00e9seaux sociaux sont incontournables pour \u00e9tendre sa visibilit\u00e9 aupr\u00e8s d\u2019un maximum de clients potentiels, Les sites web et applications d\u2019\u00e9diteurs, notamment les \u00e9diteurs de presse et les publications locales, mais aussi les sites comme Leboncoin. Ces supports pourront afficher des banni\u00e8res sous diff\u00e9rents formats, mais \u00e9galement des interstitiels audio ou vid\u00e9o, Waze : l\u2019app n\u00b01 pour les trajets, permettant une mise en avant tr\u00e8s efficace pour les automobilistes. En savoir plus sur DeepReach Mais ces modules doivent \u00e9galement prendre en compte les sp\u00e9cificit\u00e9s de chaque magasin Premi\u00e8re sp\u00e9cificit\u00e9 : chaque march\u00e9 local n\u2019est pas \u00e9gale face aux GAFA. Pour la m\u00eame enseigne, Facebook fonctionnera mieux dans telle zone, alors que Snapchat cliquera plus dans telle autre. Il faut donc pouvoir adapter le mix-media par zone. Deuxi\u00e8me challenge : la zone de chalandise. Pour ne pas gaspiller son budget publicitaire, il faut \u00eatre certain que seuls les clients potentiels, qui se trouvent autour du magasin, vont \u00eatre expos\u00e9s \u00e0 la publicit\u00e9. Et cela pour chaque r\u00e9seau publicitaire. Il faut donc \u00eatre capable de d\u00e9finir une zone d\u2019affichage, avec si possible des zones prioritaires et secondaires. Troisi\u00e8me enjeu : personnaliser les messages, notamment en incluant le nom du magasin, en adaptant les textes et en pr\u00e9cisant la bonne adresse. Cerca peut permettre d\u00e9sormais activer ces campagnes locales pour ses clients. En int\u00e9grant tous ces r\u00e9seaux publicitaires via la technologie DeepReach, utilis\u00e9e par les plus grandes agences de communication, Cerca peut offrir la possibilit\u00e9 aux enseignes de disposer d\u2019un environnement complet pour : concevoir un catalogue de pack de campagne pour tous les m\u00e9dias digitaux, d\u00e9finir les zones g\u00e9ographique de chaque magasin pour activer le ciblage g\u00e9ographique, permettre aux franchis\u00e9s de consulter ce catalogue de campagnes et les commander directement, suivre tous les KPIs de performance des campagnes (impressions, clicks) zone par zone, media par media. Et cela sans aucune expertise en pub digitale, ni ressources humaines suppl\u00e9mentaires. Rendez vous ici pour comprendre cette fonctionnalit\u00e9 Ces articles peuvent vous int\u00e9resser :<\/p>","protected":false},"author":1,"featured_media":19885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[63,113],"tags":[140,141,139],"class_list":["post-15563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-digital","tag-en","tag-es","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15563","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/comments?post=15563"}],"version-history":[{"count":42,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15563\/revisions"}],"predecessor-version":[{"id":19888,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15563\/revisions\/19888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media\/19885"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media?parent=15563"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/categories?post=15563"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/tags?post=15563"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}