{"id":15956,"date":"2023-02-16T15:57:44","date_gmt":"2023-02-16T14:57:44","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=15956"},"modified":"2025-11-13T11:26:38","modified_gmt":"2025-11-13T10:26:38","slug":"franchise-on-cloud-retrospective-2022","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/franchise-on-cloud-retrospective-2022\/","title":{"rendered":"Cerca ex Franchise on Cloud - Looking back on our year 2022"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Cerca\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A wonderful year has just come to an end, and we have many exciting projects ahead for 2023! Before diving into this new year full of ambition, we believe it\u2019s always important to take a step back and reflect on the year that\u2019s just ended. Let\u2019s take a look back at 2022.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Our year in numbers\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The <\/span>\u201call-in-one\u201d collaborative platform<\/b>, as we like to call it, dedicated to franchises, now includes more than 250 brands across 100 countries and 5 continents. That\u2019s over 300,000 daily users and a total of 6 languages available on Cerca, formerly Franchise On Cloud.<\/span><\/p>

We are proud of our collaborations and our clients, whom we have the privilege of supporting in their pursuit of growth. According to an <\/span>annual survey conducted as part of the renewal of our ISO 9001 certification, we achieved over <\/span>98% customer satisfaction<\/span>.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

The Franchise Development Report 2022, to get the year off to a good start\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Last year also began with numbers, as we felt that we were lacking data on the franchise sector. Thanks to our years of experience, we were in the perfect position to create the <\/span>Franchise Development Report<\/b><\/a><\/span> in partnership with <\/span>EverFruit Digital<\/span><\/a><\/span>.<\/span><\/p>

The webinar is still available, as well as the survey. We continue to analyze consumer behavior in order to provide the most tailored service possible to the needs of both franchisees and franchisors, particularly when it comes to franchise candidate recruitment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Franchise Trade Shows and Forums\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Two major events are held each year, bringing together all the key players in the franchise industry. The first takes place in Paris \u2014 the <\/span>Franchise<\/b> Expo<\/b><\/a><\/span> is a true networking platform for entrepreneurs. For four days, the French and international franchise ecosystem gathers at Franchise Expo Paris. The second, the <\/span>Forum Franchise<\/b><\/a><\/span> in October in Lyon, brings together more than 160 brands seeking to accelerate their growth by recruiting new franchisees. This event is primarily aimed at franchisors, organized retail networks, and franchise industry experts. We were delighted to meet franchisors and clients there and present our solution.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

A mobile application for franchisors and franchisees<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A new version of our mobile application has been available since this year. It includes all the daily features needed to communicate within your network. Available on both Android and iPhone, it keeps your entire network right at your fingertips. You can access all the latest news with comments and likes, an interactive directory, messaging, work groups and notifications \u2014 and even audits and visit reports since this summer!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover Cerca<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Local digital marketing integrated into management software<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The year goes on and so do our investments \u2014 always with the goal of supporting our clients in their local marketing as well as in communication within their own franchise networks. Let\u2019s take a look back at the various features implemented over the past year:\u00a0<\/span><\/p>

Local marketing focus with the Cerca x Mobilosoft partnership\u00a0<\/strong><\/h3>

Mobilosoft<\/span><\/a> complements Cerca\u2019s local digital marketing offering. It helps generate web-to-store traffic and addresses the fact that nearly 80% of consumers who perform a local search visit a store within an 8 km radius (<\/span>Hubspot Marketing Statistics 2021<\/span><\/a>). This partnership strengthens the training offer and provides franchise networks and their franchisees with a collaborative digital marketing platform to better organize and manage their online reputation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Communication within the franchise network\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Network management and daily operations for field managers have been simplified thanks to our new communication features within the network. <\/span>News<\/b> can now be categorized by location, <\/span>visit reports<\/b> can be duplicated from an existing report without losing comments or tracking. Additionally, when setting up <\/span>action plans<\/b> during a visit report, a new tab allows you to check if an action plan is already in progress, thus avoiding duplicates. On the mapping side, it is now possible to <\/span>merge catchment areas<\/b> for a given site, and location markers can also be made invisible.<\/span><\/p>

These new features streamline the use of the platform and make the work of network managers easier.<\/span><\/p>

Events are changing!\u00a0<\/strong><\/h3>

A new feature this year: <\/span>Zoom<\/b> is now available for video conferences, just like Google Meet<\/strong>. After <\/span>Teams<\/b> and <\/span>GoToMeeting,<\/b> it is now possible to hold video meetings through the popular platforms Zoom and Google Meet directly via Cerca.<\/span><\/p>

Moreover, starting this year, only one email is needed instead of two as before \u2014 the first email already contains the link to the video conference and is also available in the event on your calendar.<\/span> With just one click, you can join the meeting<\/b>!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

A look back at the major consumer trends of 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Consumers now conduct their research online before potentially converting locally, as we mentioned <\/span>in this article<\/span><\/a>: <\/span>searches like \u201copen now near me\u201d<\/span><\/a><\/span> have increased by more than <\/span>+400% year-over-year worldwide.<\/b><\/p>

Shopping is becoming increasingly omnichannel: social media, web, apps, newsletters, and more. However, the key takeaway is that consumers are primarily seeking <\/span>added value<\/b>. They closely examine <\/span>offers<\/b> and <\/span>promotions<\/b>, while also paying attention to a company\u2019s values to ensure alignment. Lastly, but importantly, on social media, micro-influencers are on the rise, and short videos with high added value are driving more and more conversions. That said, among all trends, one remains unchanged: the zero position in Local SEO continues to be the most effective lever.<\/span><\/p>

To stay in tune with <\/span>consumer trends<\/b> and <\/span>activate local marketing<\/b>, we have also launched a partnership with DeepReach. Catchment areas are predefined, allowing the activation of a set of local digital advertising groups tailored to each franchisee\u2019s needs.<\/span><\/p>

In summary, we are very pleased with the year that has just passed, and we look forward to sharing our projects for 2023 with you.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTest Cerca free of charge and discover all our features!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

You may also be interested in these articles: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\n\t\t\t
\"Dashboard<\/div>\n\t\t<\/a>\n\t\t\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t
\"KPI<\/div>\n\t\t<\/a>\n\t\t\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Une belle ann\u00e9e vient de s\u2019\u00e9couler et nous avons beaucoup de projets pour 2023\u202f! Avant de se lancer plein d’ambition en 2023, nous jugeons qu\u2019il est toujours bon de prendre du recul sur l\u2019ann\u00e9e pass\u00e9e. En route pour une r\u00e9trospective de 2022. Notre ann\u00e9e en chiffres\u00a0 La plateforme collaborative \u201ctout-en-une\u201d comme nous aimons le dire, r\u00e9serv\u00e9e aux franchises, compte d\u00e9sormais plus de 250 enseignes \u00e0 travers 100 pays, sur 5 continents. Cela fait plus de 300 000 utilisateurs quotidiens, et un total de 6 langues disponibles sur Cerca ex Franchise On Cloud. Nous sommes fiers de nos collaborations et de nos clients, que nous avons la chance d\u2019assister dans leur qu\u00eate de croissance. Selon une enqu\u00eate annuelle r\u00e9alis\u00e9e dans le cadre du renouvellement de notre certification ISO 9001, nous avons r\u00e9colt\u00e9 plus de 98 % de satisfaction client.\u00a0 Le Franchise Development Report 2022, pour bien commencer l\u2019ann\u00e9e\u00a0 L\u2019ann\u00e9e derni\u00e8re avait commenc\u00e9 en chiffre \u00e9galement, puisque nous avions le sentiment\u00a0 que nous manquions de datas sur le secteur de la Franchise. Gr\u00e2ce \u00e0 nos ann\u00e9es d\u2019exp\u00e9riences, nous \u00e9tions tr\u00e8s bien plac\u00e9s pour cr\u00e9er le Franchise Development Report en partenariat avec EverFruit Digital. Le webinaire est toujours disponible, ainsi que l\u2019enqu\u00eate. Nous continuons d’analyser les comportements consommateurs afin de fournir le service le plus adapt\u00e9 possible aux besoins des franchis\u00e9s et des franchiseurs, notamment en mati\u00e8re de recrutement de candidats \u00e0 la franchise. Les Salons et Forums de la Franchise\u00a0 Annuellement ont lieu deux grands \u00e9v\u00e9nements qui r\u00e9unissent tous les acteurs du secteur de la franchise. Le premier a lieu \u00e0 Paris, la Franchise Expo \u200b\u200best une v\u00e9ritable plateforme de rencontre entre entrepreneurs, pendant 4 jours l\u2019\u00e9cosyst\u00e8me de la Franchise fran\u00e7ais et mondial se retrouve sur Franchise Expo Paris. Le deuxi\u00e8me, le Forum Franchise en octobre \u00e0 Lyon, r\u00e9unit plus de 160 enseignes qui souhaitent acc\u00e9l\u00e9rer leur d\u00e9veloppement en recrutant de nouveaux franchis\u00e9s. Ce salon s\u2019adresse prioritairement aux franchiseurs, aux enseignes du commerce organis\u00e9 et aux experts du secteur de la franchise. Nous sommes ravis d\u2019avoir pu y rencontrer les franchiseurs et nos clients, et de leur avoir expos\u00e9 notre solution. Une application mobile pour les franchiseurs et les franchis\u00e9s Une nouvelle version de notre application mobile est disponible depuis cette ann\u00e9e. Elle poss\u00e8de toutes les fonctionnalit\u00e9s du quotidien pour communiquer au sein du r\u00e9seau. Disponible sur Android et iPhone, elle permet d\u2019avoir son r\u00e9seau \u00e0 port\u00e9e de main. Cela passe par toutes les actualit\u00e9s avec commentaires et likes, l\u2019annuaire interactif, la messagerie, les groupes de travail et notifications, et m\u00eame les audits et rapports de visite depuis cet \u00e9t\u00e9 ! Venez d\u00e9couvrir Cerca Le marketing digital local int\u00e9gr\u00e9 au logiciel de gestion L\u2019ann\u00e9e continue et nos investissements aussi, toujours dans une volont\u00e9 d\u2019accompagner nos clients dans leur marketing local, mais aussi dans la communication au sein m\u00eame du r\u00e9seau de franchise. Retour sur les diff\u00e9rentes fonctionnalit\u00e9s impl\u00e9ment\u00e9es au cours de l\u2019ann\u00e9e pass\u00e9e :\u00a0 Focus marketing local avec le partenariat Cerca x Mobilosoft\u00a0 Mobilosoft vient compl\u00e9ter l\u2019offre de service de Cerca sur le marketing digital local. Elle permet de g\u00e9n\u00e9rer du trafic web-to-store, et r\u00e9pond au constat que\u00a0 pr\u00e8s de 80\u2009% des consommateurs ayant effectu\u00e9 une recherche locale ont visit\u00e9 un magasin dans un rayon de 8 km (Hubspot Marketing Statistics 2021). Elle vient consolider l\u2019offre de formation, et propose une plateforme collaborative de marketing digital aux r\u00e9seaux de franchises et leurs franchis\u00e9s, pour organiser et g\u00e9rer au mieux leur e-r\u00e9putation.\u00a0 La communication au sein du r\u00e9seau de franchise\u00a0 La vie du r\u00e9seau et celle des animateurs a \u00e9t\u00e9 simplifi\u00e9e gr\u00e2ce \u00e0 nos nouvelles fonctionnalit\u00e9s de communication au sein du r\u00e9seau. Les actualit\u00e9s peuvent d\u00e9sormais \u00eatre class\u00e9es par implantation, les rapports de visite peuvent \u00eatre dupliqu\u00e9s \u00e0 partir d’un rapport d\u00e9j\u00e0 existant, sans pour autant perdre les commentaires et le suivi. Aussi, pour mettre en place les plans d\u2019action lors d’un rapport de visite, un nouvel onglet existe qui permet de v\u00e9rifier si un plan d\u2019action est d\u00e9j\u00e0 en cours, et \u00e9vite ainsi les doublons. Au niveau de la cartographie, on peut dor\u00e9navant fusionner les zones de chalandise pour une implantation. Le marqueur des implantations peut aussi \u00eatre invisible.\u00a0 Ces nouvelles fonctionnalit\u00e9s fluidifient l\u2019utilisation de la plateforme et facilitent le travail des animateurs r\u00e9seau. Les \u00e9v\u00e9nements changent !\u00a0 Nouveaut\u00e9 aussi cette ann\u00e9e : Zoom est \u00e0 pr\u00e9sent disponible pour effectuer des visioconf\u00e9rences, tout comme Google Meet. Apr\u00e8s Teams et GoToMeeting, il est d\u00e9sormais possible de faire des visios avec les c\u00e9l\u00e8bres plateformes Zoom et Google Meet via Cerca.\u00a0 Par ailleurs, depuis cette ann\u00e9e, un seul mail suffit, au lieu de deux auparavant, le premier mail contient d\u00e9j\u00e0 le lien pour la visioconf\u00e9rence, et sera aussi disponible sur l\u2019\u00e9v\u00e9nement dans votre calendrier. En un clic, vous rejoignez la visio ! Retour sur les grandes tendances consommateurs de 2022 Le consommateur va effectuer sa recherche en ligne avant d\u2019\u00e9ventuellement convertir en local, comme nous le disions dans cet article : les requ\u00eates de type \u00ab ouvert maintenant \u00e0 proximit\u00e9 \u00bb ont bondi de plus de + 400 % sur un an \u00e0 travers le monde. Le shopping est de plus en plus omnicanal : r\u00e9seaux sociaux, web, app, newsletter entre autres. Mais le constat est tel qu\u2019on se rend compte que les consommateurs cherchent surtout de la valeur ajout\u00e9e. Ils scrutent les offres et les promotions, en plus de s\u2019attarder sur les valeurs de l\u2019entreprise, et v\u00e9rifier s\u2019ils sont bien align\u00e9s. Enfin, mais pas des moindres, sur les r\u00e9seaux, les micro-influenceurs ont le vent en poupe, les courtes vid\u00e9os avec beaucoup de valeur ajout\u00e9e convertissent de plus en plus. Ceci dit, de toutes les tendances, une seule ne bouge pas : la position z\u00e9ro en SEO Local reste le levier le plus efficace.\u00a0 Pour suivre les tendances consommateurs et activer le marketing local, nous avons aussi lanc\u00e9 un partenariat avec DeepReach. Les zones de chalandise sont pr\u00e9d\u00e9finies, ce qui permet d\u2019activer un ensemble de groupe de publicit\u00e9s digitales locales, suivant les besoins du franchis\u00e9.\u00a0 En r\u00e9sum\u00e9, nous sommes tr\u00e8s heureux de l\u2019ann\u00e9e qui<\/p>","protected":false},"author":1,"featured_media":19870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[101,63],"tags":[139],"class_list":["post-15956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-blog","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/comments?post=15956"}],"version-history":[{"count":23,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15956\/revisions"}],"predecessor-version":[{"id":19873,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15956\/revisions\/19873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media\/19870"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media?parent=15956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/categories?post=15956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/tags?post=15956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}