{"id":15956,"date":"2023-02-16T15:57:44","date_gmt":"2023-02-16T14:57:44","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=15956"},"modified":"2025-11-13T11:26:38","modified_gmt":"2025-11-13T10:26:38","slug":"franchise-on-cloud-retrospective-2022","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/franchise-on-cloud-retrospective-2022\/","title":{"rendered":"Cerca ex Franchise on Cloud - Looking back on our year 2022"},"content":{"rendered":"
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Cerca\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A wonderful year has just come to an end, and we have many exciting projects ahead for 2023! Before diving into this new year full of ambition, we believe it\u2019s always important to take a step back and reflect on the year that\u2019s just ended. Let\u2019s take a look back at 2022.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Our year in numbers\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The <\/span>\u201call-in-one\u201d collaborative platform<\/b>, as we like to call it, dedicated to franchises, now includes more than 250 brands across 100 countries and 5 continents. That\u2019s over 300,000 daily users and a total of 6 languages available on Cerca, formerly Franchise On Cloud.<\/span><\/p>

We are proud of our collaborations and our clients, whom we have the privilege of supporting in their pursuit of growth. According to an <\/span>annual survey conducted as part of the renewal of our ISO 9001 certification, we achieved over <\/span>98% customer satisfaction<\/span>.<\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

The Franchise Development Report 2022, to get the year off to a good start\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Last year also began with numbers, as we felt that we were lacking data on the franchise sector. Thanks to our years of experience, we were in the perfect position to create the <\/span>Franchise Development Report<\/b><\/a><\/span> in partnership with <\/span>EverFruit Digital<\/span><\/a><\/span>.<\/span><\/p>

The webinar is still available, as well as the survey. We continue to analyze consumer behavior in order to provide the most tailored service possible to the needs of both franchisees and franchisors, particularly when it comes to franchise candidate recruitment.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Franchise Trade Shows and Forums\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Two major events are held each year, bringing together all the key players in the franchise industry. The first takes place in Paris \u2014 the <\/span>Franchise<\/b> Expo<\/b><\/a><\/span> is a true networking platform for entrepreneurs. For four days, the French and international franchise ecosystem gathers at Franchise Expo Paris. The second, the <\/span>Forum Franchise<\/b><\/a><\/span> in October in Lyon, brings together more than 160 brands seeking to accelerate their growth by recruiting new franchisees. This event is primarily aimed at franchisors, organized retail networks, and franchise industry experts. We were delighted to meet franchisors and clients there and present our solution.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

A mobile application for franchisors and franchisees<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

A new version of our mobile application has been available since this year. It includes all the daily features needed to communicate within your network. Available on both Android and iPhone, it keeps your entire network right at your fingertips. You can access all the latest news with comments and likes, an interactive directory, messaging, work groups and notifications \u2014 and even audits and visit reports since this summer!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDiscover Cerca<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Local digital marketing integrated into management software<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

The year goes on and so do our investments \u2014 always with the goal of supporting our clients in their local marketing as well as in communication within their own franchise networks. Let\u2019s take a look back at the various features implemented over the past year:\u00a0<\/span><\/p>

Local marketing focus with the Cerca x Mobilosoft partnership\u00a0<\/strong><\/h3>

Mobilosoft<\/span><\/a> complements Cerca\u2019s local digital marketing offering. It helps generate web-to-store traffic and addresses the fact that nearly 80% of consumers who perform a local search visit a store within an 8 km radius (<\/span>Hubspot Marketing Statistics 2021<\/span><\/a>). This partnership strengthens the training offer and provides franchise networks and their franchisees with a collaborative digital marketing platform to better organize and manage their online reputation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

Communication within the franchise network\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Network management and daily operations for field managers have been simplified thanks to our new communication features within the network. <\/span>News<\/b> can now be categorized by location, <\/span>visit reports<\/b> can be duplicated from an existing report without losing comments or tracking. Additionally, when setting up <\/span>action plans<\/b> during a visit report, a new tab allows you to check if an action plan is already in progress, thus avoiding duplicates. On the mapping side, it is now possible to <\/span>merge catchment areas<\/b> for a given site, and location markers can also be made invisible.<\/span><\/p>

These new features streamline the use of the platform and make the work of network managers easier.<\/span><\/p>

Events are changing!\u00a0<\/strong><\/h3>

A new feature this year: <\/span>Zoom<\/b> is now available for video conferences, just like Google Meet<\/strong>. After <\/span>Teams<\/b> and <\/span>GoToMeeting,<\/b> it is now possible to hold video meetings through the popular platforms Zoom and Google Meet directly via Cerca.<\/span><\/p>

Moreover, starting this year, only one email is needed instead of two as before \u2014 the first email already contains the link to the video conference and is also available in the event on your calendar.<\/span> With just one click, you can join the meeting<\/b>!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t

A look back at the major consumer trends of 2022<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t

Consumers now conduct their research online before potentially converting locally, as we mentioned <\/span>in this article<\/span><\/a>: <\/span>searches like \u201copen now near me\u201d<\/span><\/a><\/span> have increased by more than <\/span>+400% year-over-year worldwide.<\/b><\/p>

Shopping is becoming increasingly omnichannel: social media, web, apps, newsletters, and more. However, the key takeaway is that consumers are primarily seeking <\/span>added value<\/b>. They closely examine <\/span>offers<\/b> and <\/span>promotions<\/b>, while also paying attention to a company\u2019s values to ensure alignment. Lastly, but importantly, on social media, micro-influencers are on the rise, and short videos with high added value are driving more and more conversions. That said, among all trends, one remains unchanged: the zero position in Local SEO continues to be the most effective lever.<\/span><\/p>

To stay in tune with <\/span>consumer trends<\/b> and <\/span>activate local marketing<\/b>, we have also launched a partnership with DeepReach. Catchment areas are predefined, allowing the activation of a set of local digital advertising groups tailored to each franchisee\u2019s needs.<\/span><\/p>

In summary, we are very pleased with the year that has just passed, and we look forward to sharing our projects for 2023 with you.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tTest Cerca free of charge and discover all our features!<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

You may also be interested in these articles: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\n\t\t\t
\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t
\n\t\t\t\t\n\t\t\t
\"\"<\/div>\n\t\t<\/a>\n\t\t\t\t
\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Another great year has just come to a close, and we have plenty of plans for 2023! Before diving into 2023 with high hopes, we think it\u2019s always a good idea to take a step back and reflect on the past year. Let\u2019s take a look back at 2022. Our Year in Numbers The \u201call-in-one\u201d collaborative platform\u2014as we like to call it\u2014dedicated to franchises, now includes more than 250 brands across 100 countries on 5 continents. That\u2019s more than 300,000 daily users, with a total of 6 languages available on Cerca ex Franchise On Cloud. We\u2019re proud of our partnerships and our clients, whom we\u2019re fortunate to support in their quest for growth. According to an annual survey conducted as part of the renewal of our ISO 9001 certification, we achieved a customer satisfaction score of over 98 %.\u00a0 The 2022 Franchise Development Report: A Great Way to Start the Year Last year also began with a focus on data, as we felt we lacked sufficient data on the franchise sector. Thanks to our years of experience, we were well-positioned to create the Franchise Development Report in partnership with EverFruit Digital. The webinar is still available, as is the survey. We continue to analyze consumer behavior in order to provide a service that is as tailored as possible to the needs of franchisees and franchisors, particularly when it comes to recruiting franchise candidates. Franchise Trade Shows and Forums Every year, two major events take place that bring together all the key players in the franchise sector. The first takes place in Paris: Franchise Expo is a true meeting place for entrepreneurs. For four days, the French and global franchise ecosystem gathers at Franchise Expo Paris. The second, the Franchise Forum in October in Lyon, brings together more than 160 brands seeking to accelerate their growth by recruiting new franchisees. This event is primarily aimed at franchisors, organized retail brands, and experts in the franchise sector. We\u2019re thrilled to have had the opportunity to meet with franchisors and our clients there and to showcase our solution to them. A mobile app for franchisors and franchisees A new version of our mobile app has been available since this year. It includes all the day-to-day features needed to communicate within the network. Available on Android and iPhone, it puts your network right at your fingertips. This includes all the latest news with comments and likes, the interactive directory, messaging, workgroups, and notifications\u2014and even audits and visit reports starting this summer! Discover Cerca: Local digital marketing integrated into management software The year continues, and so do our investments\u2014always with the goal of supporting our clients in their local marketing efforts, as well as in communication within the franchise network itself. A look back at the various features implemented over the past year: Focus on local marketing with the Cerca x Mobilosoft partnership Mobilosoft complements Cerca\u2019s service offering in local digital marketing. It helps drive web-to-store traffic and addresses the finding that nearly 80% of consumers who conducted a local search visited a store within an 8-km radius (HubSpot Marketing Statistics 2021). It strengthens the training offering and provides a collaborative digital marketing platform for franchise networks and their franchisees to better organize and manage their online reputation. Communication within the franchise network The day-to-day operations of the network and its coordinators have been simplified thanks to our new in-network communication features. News items can now be sorted by location, and visit reports can be duplicated from an existing report without losing comments or follow-up information. Additionally, when setting up action plans within a visit report, a new tab allows you to check if an action plan is already in progress, thereby preventing duplicates. Regarding mapping, you can now merge catchment areas for a specific location. Location markers can also be hidden. These new features streamline the platform\u2019s use and make network coordinators\u2019 work easier. Events are changing! Also new this year: Zoom is now available for video conferences, as is Google Meet. In addition to Teams and GoToMeeting, you can now host video conferences using the popular Zoom and Google Meet platforms via Cerca. Furthermore, starting this year, a single email is all it takes\u2014instead of two as before. The first email already contains the link for the video conference and will also be available in the event listing on your calendar. With just one click, you can join the video call! A Look Back at the Major Consumer Trends of 2022 Consumers will search online before potentially making a purchase locally, as we mentioned in this article: searches for \u201copen now nearby\u201d have surged by more than 400% year-over-year worldwide. Shopping is becoming increasingly omnichannel: social media, the web, apps, newsletters, and more. But the reality is that consumers are primarily looking for added value. They scrutinize offers and promotions, while also paying close attention to a company\u2019s values to ensure they align with their own. Last but not least, on social media, micro-influencers are on the rise, and short videos with high added value are driving more and more conversions. That said, of all the trends, one remains constant: the \u201cposition zero\u201d in local SEO remains the most effective lever.\u00a0 To track consumer trends and drive local marketing, we\u2019ve also launched a partnership with DeepReach. Catchment areas are predefined, allowing us to activate a set of local digital ad campaigns tailored to the franchisee\u2019s needs. In summary, we\u2019re very pleased with the year that<\/p>","protected":false},"author":1,"featured_media":19870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[101,63],"tags":[139],"class_list":["post-15956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","category-blog","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/comments?post=15956"}],"version-history":[{"count":23,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15956\/revisions"}],"predecessor-version":[{"id":19873,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/15956\/revisions\/19873"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media\/19870"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media?parent=15956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/categories?post=15956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/tags?post=15956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}