{"id":16413,"date":"2023-09-19T10:55:39","date_gmt":"2023-09-19T08:55:39","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=16413"},"modified":"2025-11-13T11:26:06","modified_gmt":"2025-11-13T10:26:06","slug":"comparaison-medias-de-la-franchise","status":"publish","type":"post","link":"https:\/\/cerca.io\/en\/franchising-media-comparison\/","title":{"rendered":"Find the best candidates for your franchise network: Franchise media comparison"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"16413\" class=\"elementor elementor-16413\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4c301f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4c301f0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bef61ac\" data-id=\"bef61ac\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-983501b elementor-widget elementor-widget-image\" data-id=\"983501b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-12.png\" class=\"attachment-full size-full wp-image-19627\" alt=\"franchise media\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-12.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-12-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-12-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-12-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-12-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ENG_Visuel-12-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ed9a6f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"ed9a6f9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b7e482c\" data-id=\"b7e482c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-975ff2f elementor-widget elementor-widget-text-editor\" data-id=\"975ff2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Recruiting qualified and motivated candidates is a key factor in the success of any franchise network.\nAs a franchisor, you are constantly looking for potential partners who share your vision and passion, and who will contribute to the growth and expansion of your business.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">However, finding the right candidates can be a real challenge.\nFortunately, franchise-focused media outlets offer unique opportunities to promote your network and attract the attention of future franchisees.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">In this article, we will review and compare several well-known franchise media outlets \u2014 such as Toute la Franchise, L\u2019Observatoire de la Franchise, and Franchise Directe \u2014 in order to determine which one could be the best choice to recruit the ideal candidates for your franchise network.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Franchise media play a crucial role in the recruitment process by allowing franchisors to present their concept, opportunities, and advantages to potential entrepreneurs.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Each media outlet offers a unique platform to reach a specific audience and share targeted information.\nUnderstanding the differences between these media is essential to choosing the one that will maximize your chances of recruiting the most qualified candidates.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-46a165f elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"46a165f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52063b5\" data-id=\"52063b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-00e41a4 elementor-widget elementor-widget-heading\" data-id=\"00e41a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which franchise media to choose?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f20010d elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"f20010d\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c479b35\" data-id=\"c479b35\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8389d01 elementor-widget elementor-widget-text-editor\" data-id=\"8389d01\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><span data-contrast=\"auto\">Toute la Franchise<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">Created by franchisors in 2005, <a href=\"https:\/\/www.toute-la-franchise.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Toute la Franchise<\/a>\u00a0is a website connecting franchisors and franchise candidates.\nThe platform was acquired in 2013 by Infopro Digital, which now organizes Franchise Expo Paris.\nThis unmissable European franchise event brought together 480 French and international brands and welcomed 30,000 visitors last March.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Toute la Franchise stands out for its strong natural SEO and an audience of 400,000 monthly visitors.\nThe site attracts 4.8 million visits per year and generates 180,000 applications, which are carefully reviewed and selected before being forwarded to franchisors.\nIn 2022, 15,000 candidates were connected with one or more of the 650 client brands.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Franchises benefit from free listing in the site\u2019s directory; there are also subscription plans available for those seeking greater visibility and additional features.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Founded: 2005<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of visitors: 4,800,000 per year<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of candidates: 15,000 per month, i.e. 180,000 per year<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of clients: over 650 clients<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><h2><b><span data-contrast=\"auto\">L\u2019Observatoire de la Franchise\u202f<\/span><\/b><\/h2><p><span data-contrast=\"auto\"><a href=\"https:\/\/www.observatoiredelafranchise.fr\/\" target=\"_blank\" rel=\"noopener nofollow\">L\u2019Observatoire de la franchise<\/a> was founded in 1997 and now belongs to RX France, a leading player in the event organization sector.\nIt is historically the first media outlet in France specialized in franchising and the first to create a directory listing all brands expanding through a network model.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The site attracts 250,000 visitors per month, totaling 3,000,000 visitors per year, and has sent out 52,000 applications annually, i.e. over 4,000 per month.\nTheir strong reputation secures them a leading position among franchise media outlets.\u00a0<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">With several hundred paying clients, L\u2019Observatoire de la Franchise is one of the main players in franchise media.\nEach franchise network can register for free in the directory.\nThere are different subscription plans available, offering features such as brand promotion, unlimited candidate connections, news distribution, editorial support, and access to performance tracking tools.<\/span><span data-ccp-props=\"{&quot;134233117&quot;:false,&quot;134233118&quot;:false,&quot;335551550&quot;:6,&quot;335551620&quot;:6,&quot;335559738&quot;:0,&quot;335559739&quot;:0}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Founded: 1997<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of visitors: 3,000,000 per year<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of candidates: over 4,000 per month, i.e. 52,000 per year<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of clients: Several hundred<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2442407 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2442407\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8acc9c6\" data-id=\"8acc9c6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa42da8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"aa42da8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/cerca.io\/en\/seduce-and-recruit-your-candidates\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Manage your candidates with Cerca<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be3343b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"be3343b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-17a2420\" data-id=\"17a2420\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52da5a2 elementor-widget elementor-widget-text-editor\" data-id=\"52da5a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><span data-contrast=\"auto\">Number of clients: Several hundred<\/span><\/b><\/h2><p><span data-contrast=\"auto\"><a href=\"https:\/\/www.choisir-sa-franchise.com\/\" target=\"_blank\" rel=\"noopener nofollow\">Choisir sa Franchise<\/a> was founded in 2009 by former franchisors, with the goal of offering a more affordable alternative to existing media outlets and one better suited to emerging franchise networks.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">With over 15,000 visitors per month, the site attracts 200,000 visitors per year and, in 2022, sent nearly 10,000 verified candidates to franchise networks.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The prices are listed on their website and range between \u20ac300\/year and \u20ac10,000\/year.\nThe most affordable plan already includes several services, such as a detailed technical profile, presence in one or more business sectors, and no sector limitation.\nApplications received are reviewed by a human moderator before being forwarded to the franchise network.\nThe higher-tier plans offer greater brand visibility and unlimited communication on the brand\u2019s profile.\nChoisir sa Franchise also shares franchise news across its social media channels.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Founded: 2009<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of visitors: 200,000 per year<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of candidates: 10,000 per year<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of clients: around one hundred<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><h2><b><span data-contrast=\"auto\">Franchise Magazine \/ AC Franchise \/ Indicateur de la Franchise<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\">Franchise Magazine and <a href=\"https:\/\/ac-franchise.com\/espace-franchiseur\" target=\"_blank\" rel=\"nofollow noopener\">AC Franchise<\/a> belong to the Franchise Plus group.\nThe website L\u2019Indicateur de la Franchise is the only institute that measures franchisee satisfaction.\nIt is a unique tool that allows franchisors to carry out an objective assessment of their network through 50 targeted questions.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The print magazine was founded in 1982 and therefore has a very rich editorial content, thanks to a team of professional journalists holding official press credentials. \u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">AC Franchise is a more traditional directory that began in the 1990s on Minitel, under the code 3615 AC Franchise!<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Together, the two sites attract over 160,000 visitors per month, or nearly 2,000,000 visitors per year.\nThe strength of the Franchise Plus Group lies in its presence across perfectly complementary media outlets.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Founded: 1982 (Franchise Magazine), 1998 (AC Franchise), and 2006 (L\u2019Indicateur de la Franchise)<\/span><\/li><li><span data-contrast=\"auto\">Number of visitors: 2,000,000 per year<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of candidates: N\/A<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of clients: N\/A<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b110134 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"b110134\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-845046c\" data-id=\"845046c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68703e9 elementor-widget elementor-widget-image\" data-id=\"68703e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2023\/09\/Campagne-Cerca_Plan-de-travail-3-copie-2.png\" class=\"attachment-full size-full wp-image-19629\" alt=\"franchise media\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2023\/09\/Campagne-Cerca_Plan-de-travail-3-copie-2.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2023\/09\/Campagne-Cerca_Plan-de-travail-3-copie-2-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2023\/09\/Campagne-Cerca_Plan-de-travail-3-copie-2-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2023\/09\/Campagne-Cerca_Plan-de-travail-3-copie-2-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2023\/09\/Campagne-Cerca_Plan-de-travail-3-copie-2-1536x540.png 1536w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-252c9bd elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"252c9bd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-233202d\" data-id=\"233202d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ad8df2 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1ad8df2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/cerca.io\/en\/seduce-and-recruit-your-candidates\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">A complete CRM to manage your development<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6f4dd1b elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"6f4dd1b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a507d3a\" data-id=\"a507d3a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-50776c0 elementor-widget elementor-widget-text-editor\" data-id=\"50776c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><span data-contrast=\"auto\">L\u2019officiel de la Franchise\u202f<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\"><a href=\"https:\/\/officieldelafranchise.fr\/\" target=\"_blank\" rel=\"nofollow noopener\">L\u2019officiel de la franchise<\/a> is a monthly magazine dedicated to the world of franchising.\nIt is also a website where you can find the latest franchise news and a comprehensive directory featuring 1,500 brands through the site annuairedelafranchise.fr.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The two sites attract 150,000 visitors per month, which represents 1,800,000 visitors per year.\nL\u2019Officiel de la Franchise does not disclose the number of candidates referred to franchise networks, so no data is available on this aspect.\nThe monthly magazine is read by approximately 75,000 readers.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Founded: N\/A<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of visitors: 1,800,000 per year<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of candidates: N\/A<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of clients: N\/A<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul><h2><b><span data-contrast=\"auto\">L\u2019Express Franchise<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\"><a href=\"https:\/\/franchise.lexpress.fr\/\" target=\"_blank\" rel=\"nofollow noopener\">L\u2019Express Franchise<\/a> formerly What The Franchise, was created in June 2022 and acquired by L\u2019Express in December 2022.\nIt is the newest player in the franchise industry.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The newcomer to franchise media already attracts nearly 600,000 visitors per month, totaling around 7,200,000 visitors per year.\nUnfortunately, no data is available regarding the number of candidates generated for franchise networks in 2022.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">L\u2019Express Franchise aims to modernize the world of franchise media.\nThey seek to help brands become more attractive by enhancing their visibility and reputation.\nTheir offer remains fairly similar to other media outlets, featuring a dedicated showcase for each brand, as well as news articles, interviews, and videos produced by their team.<\/span><\/p><p><span data-contrast=\"auto\">We do not have information about their pricing, but we know they offer several packages that adapt to your needs and the size of your network. <\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Founded: 2022<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of visitors: 7,200,000 per year<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of candidates: N\/A<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of clients: around 100<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4350f31 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"4350f31\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7b60c27\" data-id=\"7b60c27\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-07b536e elementor-align-center elementor-widget elementor-widget-button\" data-id=\"07b536e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/cerca.io\/en\/free-trial-foc-2\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Manage your candidates with a CRM for franchisors <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ad39a elementor-widget elementor-widget-text-editor\" data-id=\"23ad39a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b><span data-contrast=\"auto\">Franchise Directe<\/span><\/b><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/h2><p><span data-contrast=\"auto\"><a href=\"https:\/\/www.franchisedirecte.fr\/\" target=\"_blank\" rel=\"nofollow noopener\">Franchise Directe<\/a> was founded in 1998 and quickly became one of the leaders in franchisor\u2013franchisee relations.\nIt is one of the franchise media outlets established before the 2000s and currently operates 15 dedicated portals across different markets around the world.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">With multiple websites, Franchise Direct attracts a total of over 2,000,000 annual visitors and records 40,000 monthly visitors on its French site, amounting to 480,000 visitors per year.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Its main strength lies in the quality of the leads it generates, combined with a very high conversion rate.\nHowever, no information is available regarding the number of candidates sent to franchise brands in 2022.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">The services offered by Franchise Direct include high-quality lead generation, maximum visibility through its well-ranked Google portal, and international exposure, with a website available in 4 languages and presence across 5 continents.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><ul><li><span data-contrast=\"auto\">Founded: 1998<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of visitors: 480,000 per year (France); 2,000,000 per year (worldwide)<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of candidates: N\/A<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/li><li><span data-contrast=\"auto\">Number of clients: 120 franchise networks<\/span> \u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ef2d83e elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"ef2d83e\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-537e5c4\" data-id=\"537e5c4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7837bf4 elementor-widget elementor-widget-heading\" data-id=\"7837bf4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Franchise media: an asset for the development of your franchise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5a4037 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"c5a4037\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f5b204\" data-id=\"9f5b204\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ecea663 elementor-widget elementor-widget-text-editor\" data-id=\"ecea663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">The goal of this article is not to steer you toward one media outlet over another, but rather to provide you with as much information as possible so that you can make an informed decision with all the necessary insights.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Our advice is to be present, in a simple way, on as many directories as possible.\nListing your brand in a directory is often free and allows you to share valuable information about your network (investment required, number of locations, etc.).\n\nThen, we recommend choosing at least two media outlets on which to create content, share your news, and above all, highlight your franchise (through interviews, videos, etc.).\n\nYou are, of course, free to choose the media that best fits your needs \u2014 or to be present on several platforms to maximize your visibility.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">Remember, it\u2019s always better to focus on quality rather than quantity \u2014 one good candidate is worth more than a hundred poor ones.\nWith Cerca and our comprehensive reporting tool, you can instantly see your conversion rates, cost per candidate, and cost per franchisee, allowing you to manage and drive your franchise\u2019s growth more effectively.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">We hope this article will be helpful to you, and we would like to thank the media outlets who kindly agreed to share their insights and provide us with more information about their operations and unique features.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">We will regularly update this article and publish a new one each year to provide a comprehensive overview of the various media channels available to franchise networks to support their growth and development.\u00a0<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50c976d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"50c976d4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16f4a633\" data-id=\"16f4a633\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39f6539a elementor-widget elementor-widget-heading\" data-id=\"39f6539a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You may also be interested in these articles: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ec9f40b elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"5ec9f40b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_masonry&quot;:&quot;yes&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23859 post type-post status-publish format-standard has-post-thumbnail hentry category-articles-generaux tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/en\/exemple-de-dashboard-reseau\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1746\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog.png\" class=\"attachment-full size-full wp-image-23865\" alt=\"Dashboard r\u00e9seau\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog.png 1746w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Exemple-de-dashboard-reseau-Minia-blog-18x7.png 18w\" sizes=\"(max-width: 1746px) 100vw, 1746px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-23834 post type-post status-publish format-standard has-post-thumbnail hentry category-non-classe-fr tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/en\/les-7-kpi-retail-indispensables-pour-un-retailer\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1746\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog.png\" class=\"attachment-full size-full wp-image-23837\" alt=\"KPI retail\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog.png 1746w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2026\/03\/Les-KPI-indispensables-pour-un-retailer-Minia-blog-18x7.png 18w\" sizes=\"(max-width: 1746px) 100vw, 1746px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Le recrutement de candidats qualifi\u00e9s et motiv\u00e9s est un \u00e9l\u00e9ment essentiel du succ\u00e8s d&rsquo;un r\u00e9seau de franchise. En tant que franchiseur, vous \u00eates constamment \u00e0 la recherche de partenaires potentiels qui partageront votre vision, votre passion et contribueront \u00e0 l&rsquo;expansion de votre entreprise.\u00a0 Cependant, trouver les bons candidats peut s&rsquo;av\u00e9rer \u00eatre un d\u00e9fi. Heureusement, les m\u00e9dias sp\u00e9cialis\u00e9s dans la franchise offrent des opportunit\u00e9s uniques pour promouvoir votre r\u00e9seau et attirer l&rsquo;attention des futurs franchis\u00e9s.\u00a0 Dans cet article, nous examinerons et comparerons plusieurs m\u00e9dias de la franchise bien connus, tels que Toute la Franchise, L&rsquo;Observatoire de la Franchise et Franchise Directe, afin de d\u00e9terminer lequel pourrait \u00eatre le meilleur choix pour recruter les candidats id\u00e9aux pour votre r\u00e9seau de franchise.\u00a0 Les m\u00e9dias de la franchise jouent un r\u00f4le crucial dans le processus de recrutement en permettant aux franchiseurs de pr\u00e9senter leur concept, leurs opportunit\u00e9s et leurs avantages aux entrepreneurs potentiels.\u00a0 Chaque m\u00e9dia propose une plateforme unique pour atteindre un public sp\u00e9cifique et diffuser des informations cibl\u00e9es. Comprendre les diff\u00e9rences entre ces m\u00e9dias est essentiel pour choisir celui qui maximisera vos chances de recruter les candidats les plus qualifi\u00e9s.\u00a0 Les m\u00e9dias de la franchise, lesquels choisir ? Toute la Franchise\u00a0 Cr\u00e9\u00e9 par des franchiseurs en 2005, Toute la Franchise\u00a0est un site internet de mise en relation entre franchiseurs et candidats \u00e0 la franchise. Cette plateforme a \u00e9t\u00e9 rachet\u00e9e en 2013 par Infopro Digital, qui organise d\u00e9sormais Franchise Expo Paris. Cet \u00e9v\u00e9nement incontournable de la franchise en Europe a regroup\u00e9 480 enseignes fran\u00e7aises et internationales et accueilli 30 000 visiteurs en mars dernier.\u00a0 Toute la Franchise se distingue par un r\u00e9f\u00e9rencement naturel puissant et une audience de 400 000 visiteurs par mois. Le site attire donc\u202f4 800 000 visites par an pour un total de 180 000 candidatures qui sont soigneusement \u00e9tudi\u00e9es et s\u00e9lectionn\u00e9es avant d\u2019\u00eatre transmises aux franchiseurs. En 2022, 15 000 candidats ont ainsi \u00e9t\u00e9 mis en relation avec une ou plusieurs des 650 enseignes clientes.\u00a0 Les franchises b\u00e9n\u00e9ficient d\u2019un r\u00e9f\u00e9rencement gratuit sur l\u2019annuaire du site\u202f; il existe aussi des formules d\u2019abonnement payant offrant une meilleure visibilit\u00e9 aux clients au travers de campagnes display et d\u2019actualit\u00e9s. Une formule d\u2019accompagnement personnalis\u00e9 par une \u00e9quipe de journalistes est m\u00eame disponible.\u00a0\u00a0 Date de Cr\u00e9ation\u202f: 2005\u00a0 Nombre de visiteurs\u202f: 4 800 000 visiteurs\/an\u00a0 Nombre de candidats\u202f: 15 000 candidats\/mois soit 180 000 candidats\/an.\u00a0 Nombre de clients\u202f: + de 650 clients\u00a0 L\u2019Observatoire de la Franchise\u202f L\u2019Observatoire de la franchise a vu le jour en 1997, et appartient d\u00e9sormais au groupe RX France, acteur de r\u00e9f\u00e9rence dans l\u2019organisation d\u2019\u00e9v\u00e9nements. C\u2019est historiquement le premier m\u00e9dia sp\u00e9cialiste de la franchise en France et le premier \u00e0 avoir cr\u00e9\u00e9 un annuaire recensant toutes les enseignes se d\u00e9veloppant en r\u00e9seau.\u00a0\u00a0 Le site r\u00e9unit 250 000 visiteurs\/mois soit 3 000 000 visiteurs par an et a envoy\u00e9 52 000 candidatures sur l\u2019ann\u00e9e soit plus de 4000\/mois. Leur notori\u00e9t\u00e9 leur permet d\u2019avoir une place au premier plan dans les m\u00e9dias de la franchise.\u00a0\u00a0 Avec plusieurs centaines de clients ayant souscrit \u00e0 un abonnement payant, l\u2019Observatoire de la franchise est un des acteurs principaux des m\u00e9dias de la franchise. Chaque r\u00e9seau de franchise peut s\u2019inscrire gratuitement sur l\u2019annuaire. Il existe diff\u00e9rentes formules d\u2019abonnement avec mise en avant de l\u2019enseigne, mise en relation illimit\u00e9e avec les candidats, diffusion des actualit\u00e9s, suivi \u00e9ditorial et acc\u00e8s aux outils pour suivre les performances.\u00a0 Date de Cr\u00e9ation\u202f: 1997\u00a0 Nombre de visiteurs\u202f: 3 000 000 visiteurs\/an\u00a0 Nombre de candidats\u202f: + de 4000 candidats\/mois soit 52 000 candidats\/an.\u00a0 Nombre de clients\u202f: Plusieurs centaines.\u00a0 G\u00e9rez vos candidats avec Cerca Choisir sa Franchise\u202f Choisir sa Franchise a \u00e9t\u00e9 cr\u00e9\u00e9 en 2009 par d&rsquo;anciens franchiseurs, dans le but de cr\u00e9er une offre moins ch\u00e8re que les m\u00e9dias d\u00e9j\u00e0 en place et plus adapt\u00e9e aux jeunes r\u00e9seaux.\u00a0 Avec plus de 15 000 visiteurs\/mois, le site r\u00e9uni 200 000 visiteurs\/an et a envoy\u00e9 en 2022 pr\u00e8s de 10 000 candidats v\u00e9rifi\u00e9s aux r\u00e9seaux de franchise.\u00a0\u00a0 Les prix sont affich\u00e9s sur leur site et varient entre 300\u20ac\/an et 10 000\u20ac\/an. L\u2019offre la moins ch\u00e8re permet d\u2019obtenir un bon nombre de service, comme une fiche technique compl\u00e8te, une pr\u00e9sence sur un ou plusieurs secteurs d\u2019activit\u00e9s et pas de limite de secteur. Les candidatures re\u00e7ues ont \u00e9t\u00e9 mod\u00e9r\u00e9es par un filtre humain avant la r\u00e9ception par le r\u00e9seau de franchise. Les prix plus \u00e9lev\u00e9s permettent d\u2019avoir une mise en avant de l\u2019enseigne et une communication illimit\u00e9e sur leur fiche. Choisir sa Franchise diffuse aussi les actualit\u00e9s sur leurs r\u00e9seaux sociaux.\u00a0 Date de Cr\u00e9ation\u202f: 2009\u00a0 Nombre de visiteurs\u202f: 200 000 visiteurs\/an\u00a0 Nombre de candidats\u202f: 10 000 candidats\/an\u00a0 Nombre de clients\u202f: une centaine\u00a0 Franchise Magazine \/ AC Franchise \/ Indicateur de la Franchise\u00a0 Franchise Magazine et AC Franchise appartiennent au groupe Franchise Plus.\u00a0Le site l\u2019indicateur de la franchise est seul institut de mesure de la satisfaction des franchis\u00e9s. Un outil unique, qui permet au franchiseur de faire un diagnostic objectif sur leur r\u00e9seau \u00e0 travers 50 questions.\u00a0 Le magazine print a \u00e9t\u00e9 cr\u00e9\u00e9 en 1982 et poss\u00e8de donc un contenu r\u00e9dactionnel tr\u00e8s riche, gr\u00e2ce \u00e0 une \u00e9quipe de journalistes professionnels d\u00e9tenteurs de cartes de presse. \u00a0\u00a0 AC Franchise est un annuaire plus traditionnel qui a d\u00e9but\u00e9 dans les ann\u00e9es 1990 sur minitel, 3615 AC Franchise !\u00a0 En cumul les deux sites r\u00e9alisent plus de 160 000 visiteurs\/mois soit pr\u00e8s de 2 000 000 visiteurs\/an. La force du Groupe Franchise Plus est d\u2019\u00eatre pr\u00e9sent sur des m\u00e9dias parfaitement compl\u00e9mentaires.\u00a0 Date de Cr\u00e9ation\u202f: 1982 (Franchise Magazine), 1998 (AC Franchise) et 2006 (L\u2019indicateur de la franchise) Nombre de visiteurs\u202f: 2 000 000 visiteurs\/an\u00a0 Nombre de candidats\u202f: NC\u00a0 Nombre de clients\u202f: NC\u00a0 Un CRM complet pour la gestion de votre d\u00e9veloppement L\u2019officiel de la Franchise\u202f\u00a0 L\u2019officiel de la franchise est un magazine mensuel sur le monde de la franchise, c\u2019est aussi un site sur lequel vous pouvez retrouver les actualit\u00e9s de la franchise et un annuaire complet regroupant 1500 enseignes avec le site annuairedelafranchise.fr.\u00a0 Les deux sites r\u00e9alisent 150 000 visiteurs\/mois soit 1 800 000 visiteurs\/an. L\u2019officiel de la franchise ne communique pas sur<\/p>","protected":false},"author":1,"featured_media":19628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[63,109],"tags":[139],"class_list":["post-16413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-articles-generaux","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/16413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/comments?post=16413"}],"version-history":[{"count":86,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/16413\/revisions"}],"predecessor-version":[{"id":19854,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/posts\/16413\/revisions\/19854"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media\/19628"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/media?parent=16413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/categories?post=16413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/en\/wp-json\/wp\/v2\/tags?post=16413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}