{"id":11414,"date":"2019-07-06T15:38:12","date_gmt":"2019-07-06T13:38:12","guid":{"rendered":"http:\/\/test2.franchiseoncloud.fr\/?p=11414"},"modified":"2025-11-13T11:38:58","modified_gmt":"2025-11-13T10:38:58","slug":"lobservatoire-de-la-franchise-phood","status":"publish","type":"post","link":"https:\/\/cerca.io\/es\/lobservatoire-de-la-franchise-phood\/","title":{"rendered":"El Observatorio de la Franquicia comenta la adopci\u00f3n de Cerca, antes Franchise On Cloud, por parte de la ense\u00f1a Phood."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"11414\" class=\"elementor elementor-11414\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57573335 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"57573335\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79c0f683\" data-id=\"79c0f683\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d91943 elementor-widget elementor-widget-image\" data-id=\"5d91943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article.png\" class=\"attachment-full size-full wp-image-21693\" alt=\"phood cerca\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820ed39 elementor-widget elementor-widget-heading\" data-id=\"820ed39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">El Observatorio de la Franquicia comenta la adopci\u00f3n de Cerca, antes Franchise On Cloud, por parte de la ense\u00f1a Phood.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0902be6 elementor-widget elementor-widget-text-editor\" data-id=\"0902be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div dir=\"auto\"><p class=\"translation-block\"><strong>La franquicia Phood ampl\u00eda su oferta digital y lanza su nueva herramienta \u00ab Cerca, antes Franchise On Cloud \u00bb.<\/strong> Verdadera cantina vietnamita chic, <span style=\"text-decoration: underline;color: #1284e0\"><a style=\"color: #1284e0;text-decoration: underline\" href=\"https:\/\/www.observatoiredelafranchise.fr\/creation-entreprise\/franchise-phood-3973.htm\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Phood<\/a><\/span> sigue apoyando a sus franquiciados para ofrecerles las mejores condiciones de trabajo posibles y preservar la relaci\u00f3n entre franquiciador y franquiciado, as\u00ed como la de cada franquiciado con su clientela. De hecho, la ense\u00f1a acaba de reforzar su oferta digital para mejorar el entorno laboral en sus restaurantes.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aacece2 elementor-widget elementor-widget-heading\" data-id=\"aacece2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un compromiso continuo con la transformaci\u00f3n digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea1731 elementor-widget elementor-widget-text-editor\" data-id=\"bea1731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div dir=\"auto\"><p>La ense\u00f1a Phood siempre ha buscado poner a disposici\u00f3n de sus franquiciados las herramientas digitales m\u00e1s eficientes, al igual que las desplegadas por las marcas m\u00e1s reconocidas en el sector de la restauraci\u00f3n.<\/p><p>As\u00ed, durante el primer trimestre de 2019, la ense\u00f1a desarroll\u00f3 su software \u00ab Cerca, antes Franchise On Cloud \u00bb. Esta herramienta ofrece una multitud de funcionalidades: manual operativo y fichas t\u00e9cnicas en l\u00ednea accesibles 24\/7, informes de visita, central de compras, herramienta de seminarios web y e-learning, informes, etc. En realidad, se ponen a disposici\u00f3n m\u00e1s de 250 funcionalidades, por un lado, para reforzar las relaciones entre el franquiciador y todos sus restaurantes propios y franquiciados, y por otro, al servicio de los clientes de cada restaurante.<\/p><p>Sobre esta innovaci\u00f3n, Benjamin FETU, fundador de la marca, coment\u00f3:<\/p><blockquote><p class=\"translation-block\"><strong><span style=\"color: #272727\">\u00ab<em>Estamos convencidos de que las ense\u00f1as que inviertan en herramientas digitales ser\u00e1n las grandes ganadoras de los pr\u00f3ximos diez a\u00f1os. En 2019, lo m\u00e1s importante no es el tama\u00f1o de la red, sino la agilidad desplegada para responder a las evoluciones y gustos del consumidor, as\u00ed como la formaci\u00f3n de los equipos para ofrecer un servicio de calidad.<\/em>\u00bb<\/span><\/strong><\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d4328 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e0d4328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/cerca.io\/es\/prueba-gratuita-foc-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Prueba Cerca gratis \u2728<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc2ffb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2fc2ffb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7807f7f\" data-id=\"7807f7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-046ad0a elementor-widget elementor-widget-heading\" data-id=\"046ad0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estos art\u00edculos pueden ser de su inter\u00e9s: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38eb1c8 elementor-widget elementor-widget-global elementor-global-18806 elementor-widget-obfx-posts-grid\" data-id=\"38eb1c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"obfx-posts-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"obfx-grid\"><div class=\"obfx-grid-container obfx-grid-mobile-1 obfx-grid-desktop-2\"><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/es\/structurer-un-reseau-de-franchise\/\" title=\"Estructurar una red de franquicias: claves seg\u00fan tu ritmo de crecimiento\"><img decoding=\"async\" width=\"1746\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/structurer-un-reseau-solide-Minia-blog.png\" class=\"img-responsive wp-post-image\" alt=\"structurer-un-reseau-solide-Minia blog\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/structurer-un-reseau-solide-Minia-blog.png 1746w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/structurer-un-reseau-solide-Minia-blog-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/structurer-un-reseau-solide-Minia-blog-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/structurer-un-reseau-solide-Minia-blog-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/structurer-un-reseau-solide-Minia-blog-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/structurer-un-reseau-solide-Minia-blog-18x7.png 18w\" sizes=\"(max-width: 1746px) 100vw, 1746px\" \/><\/a><\/div><div class=\"obfx-grid-col-content\">\t\t\t<h2 class=\"entry-title obfx-grid-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/es\/structurer-un-reseau-de-franchise\/\" title=\"Estructurar una red de franquicias: claves seg\u00fan tu ritmo de crecimiento\">\n\t\t\t\t\tEstructurar una red de franquicias: claves seg\u00fan tu ritmo de crecimiento\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div><\/article><\/div><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/es\/la-franquicia-en-choud-se-convierte-en-cerca\/\" title=\"C&rsquo;est officiel. Franchise On Cloud devient Cerca.\"><img decoding=\"async\" width=\"2400\" height=\"900\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ES_Visuel-8.png\" class=\"img-responsive wp-post-image\" alt=\"actualit\u00e9-annonce-cerca\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ES_Visuel-8.png 2405w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ES_Visuel-8-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ES_Visuel-8-1024x359.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ES_Visuel-8-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ES_Visuel-8-1536x539.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ES_Visuel-8-2048x719.png 2048w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/08\/ES_Visuel-8-18x6.png 18w\" sizes=\"(max-width: 2400px) 100vw, 2400px\" \/><\/a><\/div><div class=\"obfx-grid-col-content\">\t\t\t<h2 class=\"entry-title obfx-grid-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/es\/la-franquicia-en-choud-se-convierte-en-cerca\/\" title=\"C&rsquo;est officiel. Franchise On Cloud devient Cerca.\">\n\t\t\t\t\tYa es oficial. Franquicia En La Nube se convierte en Cerca.\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div><\/article><\/div><\/div><!-- .obfx-grid-container --><\/div><!-- .obfx-grid -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Un partenariat r\u00e9ussi entre Cerca ex Franchise on Cloud, Phood et l&rsquo;Observatoire de la franchise<\/p>","protected":false},"author":1,"featured_media":21694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[63,109],"tags":[139],"class_list":["post-11414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-articles-generaux","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts\/11414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/comments?post=11414"}],"version-history":[{"count":28,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts\/11414\/revisions"}],"predecessor-version":[{"id":21767,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts\/11414\/revisions\/21767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/media\/21694"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/media?parent=11414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/categories?post=11414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/tags?post=11414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}