{"id":14477,"date":"2022-02-17T17:36:56","date_gmt":"2022-02-17T16:36:56","guid":{"rendered":"https:\/\/franchiseoncloud.fr\/?p=14477"},"modified":"2025-11-13T11:31:24","modified_gmt":"2025-11-13T10:31:24","slug":"franchise-development-report-2022","status":"publish","type":"post","link":"https:\/\/cerca.io\/es\/informe-sobre-el-desarrollo-de-la-franquicia-2022\/","title":{"rendered":"Informe sobre el desarrollo de la franquicia 2022"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"14477\" class=\"elementor elementor-14477\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8575985 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"8575985\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00aa32d\" data-id=\"00aa32d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73022fe elementor-widget elementor-widget-image\" data-id=\"73022fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/franchise-development.fr\/\" rel=\"nofollow noopener\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article.png\" class=\"attachment-full size-full wp-image-20781\" alt=\"Desarrollo de franquicias\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-841d734 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"841d734\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c67ace2\" data-id=\"c67ace2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bad3049 elementor-widget elementor-widget-text-editor\" data-id=\"bad3049\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfQui\u00e9n ha deseado siempre conocer su rendimiento en la contrataci\u00f3n de franquiciados en comparaci\u00f3n con su sector de actividad? Muchos de nosotros, o todos, por supuesto. La voluntad de publicar un estudio anual sobre la contrataci\u00f3n en el sector de la Franquicia y, m\u00e1s en general, del comercio organizado, surge de esta constataci\u00f3n.<\/p><p>Hasta nuestro conocimiento, ning\u00fan estudio detallado ha sido publicado en Francia sobre las tasas de reclutamiento de los candidatos a la Franquicia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdd1b4 elementor-widget elementor-widget-heading\" data-id=\"cfdd1b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Informe de Desarrollo de Franquicias 2022, \u00a1el primer estudio en Francia!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a773acc elementor-widget elementor-widget-text-editor\" data-id=\"a773acc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Con 200 ense\u00f1as de clientes a finales de 2021, Cerca es, con diferencia, el mejor posicionado para publicar este primer estudio que deseas publicar anualmente con nuestro socio. <span style=\"text-decoration: underline; color: #1284e0;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/everfruitdigital.com\/fr\/\" target=\"_blank\" rel=\"noopener nofollow\">Everfruit digital<\/a><\/span> y que se enriquecer\u00e1 naturalmente cada a\u00f1o.<\/p><p>Ning\u00fan actor dispon\u00eda de datos sobre una muestra de ense\u00f1as suficientemente importante y, sobre todo, ning\u00fan actor institucional ni editor de software dispon\u00eda, durante mucho tiempo, de estad\u00edsticas sobre la totalidad del embudo de conversi\u00f3n, desde la recepci\u00f3n de un lead hasta la firma del contrato.<\/p><p>En Cerca, disponemos de esta informaci\u00f3n desde hace m\u00e1s de 5 a\u00f1os y ayudamos a nuestros clientes a actuar sobre los puntos m\u00e1s importantes para mejorar su rendimiento. \u00bfEl resultado?\u00a0<\/p><p>Lo descubriste en primicia en nuestro seminario web del 24 de febrero de 2022. Ahora puedes ver la repetici\u00f3n de este seminario web y descargar la encuesta completa en el siguiente enlace.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d2bbf67 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"d2bbf67\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c7ecda\" data-id=\"5c7ecda\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efacf16 elementor-widget elementor-widget-image\" data-id=\"efacf16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/franchise-development.fr\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-cta-1.png\" class=\"elementor-animation-bob attachment-full size-full wp-image-20782\" alt=\"Desarrollo de franquicias\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-cta-1.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-cta-1-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-cta-1-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-cta-1-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-cta-1-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/09\/Visuel-article-cta-1-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-38ffc96 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"38ffc96\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27a4496\" data-id=\"27a4496\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-55445c9 elementor-widget elementor-widget-heading\" data-id=\"55445c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estos art\u00edculos pueden ser de su inter\u00e9s: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd5b515 elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"dd5b515\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_masonry&quot;:&quot;yes&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11379 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-fonctionnalites category-articles-generaux tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/es\/mode-demploi-signature-electronique-de-dip\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2015\/10\/sign-dip-mode-emploi-minia.png\" class=\"attachment-full size-full wp-image-21827\" alt=\"signature \u00e9lectronique DIP cerca\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2015\/10\/sign-dip-mode-emploi-minia.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2015\/10\/sign-dip-mode-emploi-minia-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2015\/10\/sign-dip-mode-emploi-minia-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2015\/10\/sign-dip-mode-emploi-minia-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2015\/10\/sign-dip-mode-emploi-minia-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2015\/10\/sign-dip-mode-emploi-minia-18x7.png 18w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-19109 post type-post status-publish format-standard has-post-thumbnail hentry category-fonctionnalites tag-en tag-es tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/es\/l-ia-debarque-sur-cerca\/\" tabindex=\"-1\">\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1743\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2024\/07\/2anim_Plan-de-travail-1-2.png\" class=\"attachment-full size-full wp-image-19120\" alt=\"Inteligencia artificial\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2024\/07\/2anim_Plan-de-travail-1-2.png 1743w, https:\/\/cerca.io\/wp-content\/uploads\/2024\/07\/2anim_Plan-de-travail-1-2-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2024\/07\/2anim_Plan-de-travail-1-2-1024x423.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2024\/07\/2anim_Plan-de-travail-1-2-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2024\/07\/2anim_Plan-de-travail-1-2-1536x634.png 1536w\" sizes=\"(max-width: 1743px) 100vw, 1743px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Qui a toujours souhait\u00e9 connaitre sa performance de recrutement de franchis\u00e9 en comparaison avec son secteur d&rsquo;activit\u00e9 ? Beaucoup d&rsquo;entres nous voir la totalit\u00e9, bien \u00e9videment. La volont\u00e9 de publier une \u00e9tude annuelle sur le recrutement dans le secteur de la Franchise et plus g\u00e9n\u00e9ralement du commerce organis\u00e9 part de ce constat. \u00c0 notre connaissance, aucune \u00e9tude d\u00e9taill\u00e9e n\u2019a \u00e9t\u00e9 publi\u00e9e en France sur les taux de recrutement des candidats \u00e0 la Franchise. Franchise Development report 2022, la premi\u00e8re \u00e9tude en France ! Avec 200 enseignes clientes \u00e0 fin 2021, Cerca est de loin le mieux plac\u00e9 pour publier cette premi\u00e8re \u00e9tude que nous souhaitons publier tous les ans avec notre partenaire Everfruit digital et qui sera naturellement enrichie chaque ann\u00e9e. Aucun acteur ne disposait de datas sur un \u00e9chantillon d\u2019enseignes suffisamment important et surtout aucun acteur institutionnel ou \u00e9diteur de logiciel ne disposait, pendant longtemps, des statistiques sur la totalit\u00e9 du tunnel de conversion, depuis la r\u00e9ception d\u2019un lead \u00e0 la signature du contrat. Chez Cerca, nous disposons de cette information depuis plus de 5 ans et aidons nos clients \u00e0 agir sur les points les plus importants pour am\u00e9liorer leurs performances. Quel r\u00e9sultat ?\u00a0 Vous l&rsquo;avez d\u00e9couvert en avant-premi\u00e8re lors de notre webinaire du 24 f\u00e9vrier 2022. Vous pouvez d\u00e9sormais voir le replay de ce webinaire et t\u00e9l\u00e9charger l&rsquo;enqu\u00eate compl\u00e8te sur le lien ci-dessous. Ces articles peuvent vous int\u00e9resser :<\/p>","protected":false},"author":1,"featured_media":20786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[63,101],"tags":[140,141,139],"class_list":["post-14477","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-actualites","tag-en","tag-es","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts\/14477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/comments?post=14477"}],"version-history":[{"count":32,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts\/14477\/revisions"}],"predecessor-version":[{"id":20789,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts\/14477\/revisions\/20789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/media\/20786"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/media?parent=14477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/categories?post=14477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/tags?post=14477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}