{"id":22687,"date":"2025-10-30T10:45:58","date_gmt":"2025-10-30T09:45:58","guid":{"rendered":"https:\/\/cerca.io\/?p=22687"},"modified":"2025-11-13T11:17:23","modified_gmt":"2025-11-13T10:17:23","slug":"7-kpi-a-surveiller-dans-un-reseau-de-franchise","status":"publish","type":"post","link":"https:\/\/cerca.io\/es\/7-kpi-a-surveiller-dans-un-reseau-de-franchise\/","title":{"rendered":"7 KPI que toda red de franquicias debe seguir para mejorar su rendimiento"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"22687\" class=\"elementor elementor-22687\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-acd3759 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"acd3759\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-af9d053\" data-id=\"af9d053\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61bd093 elementor-widget elementor-widget-image\" data-id=\"61bd093\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/Les-KPI-dans-un-reseau-de-franchise-Visuel-blog.png\" class=\"attachment-full size-full wp-image-22691\" alt=\"KPI r\u00e9seau de franchise\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/Les-KPI-dans-un-reseau-de-franchise-Visuel-blog.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/Les-KPI-dans-un-reseau-de-franchise-Visuel-blog-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/Les-KPI-dans-un-reseau-de-franchise-Visuel-blog-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/Les-KPI-dans-un-reseau-de-franchise-Visuel-blog-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/Les-KPI-dans-un-reseau-de-franchise-Visuel-blog-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/Les-KPI-dans-un-reseau-de-franchise-Visuel-blog-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e63d6 elementor-widget elementor-widget-heading\" data-id=\"13e63d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7 KPI que toda red de franquicias debe seguir para mejorar su rendimiento<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ce01a elementor-widget elementor-widget-text-editor\" data-id=\"64ce01a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-key=\"DQ1kW\" data-pm-slice=\"1 1 []\">En muchas redes de franquicia, los KPI (Key Performance Indicators) se utilizan como un simple informe mensual.\nSe miran los n\u00fameros, se comentan\u2026 y se archivan hasta el mes siguiente.<\/p><p data-key=\"yyNvA\" class=\"translation-block\">Pero una red no puede limitarse solo a observar cifras.\n<strong>Los KPI no son un tablero de control: son un volante de direcci\u00f3n.<\/strong>\n<strong>Revelan fragilidades, orientan prioridades y aceleran decisiones.<\/strong><br>\nLas ense\u00f1as m\u00e1s exitosas no preguntan:<\/p><p data-key=\"KBbYq\"><strong>\u201c\u00bfCu\u00e1les son mis n\u00fameros?\u201d<\/strong><\/p><p data-key=\"g0sf0\">Preguntan:<br>\n<strong>\u201c\u00bfQu\u00e9 acci\u00f3n debo tomar ahora que tengo estos n\u00fameros?\u201d<\/strong><br>\nAqu\u00ed tienes los 7 KPI esenciales \u2014 y c\u00f3mo utilizarlos como palancas de rendimiento.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d799017 elementor-widget elementor-widget-heading\" data-id=\"d799017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. KPI relacionados con la rentabilidad del punto de venta<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc6a22d elementor-widget elementor-widget-text-editor\" data-id=\"cc6a22d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-key=\"NGW28\" data-pm-slice=\"1 1 []\" class=\"translation-block\">La responsabilidad del franquiciador es garantizar un modelo rentable y replicable.\nMedir el ticket medio, la facturaci\u00f3n o el margen no sirve solo para observar:\n<strong>sirve para detectar diferencias y saber por qu\u00e9 existen.<\/strong><\/p><p data-key=\"38Z5C\">Ejemplo:<br>\nDos franquicias en zonas similares tienen tickets medios diferentes:<\/p><ul class=\"list-el\" data-key=\"qoEHt\"><li data-key=\"wy2V0\"><p data-key=\"Y3NdQ\">Franquicia A: 14 \u20ac<\/p><\/li><li data-key=\"6oZMl\"><p data-key=\"hMzmz\">Franquicia B: 9 \u20ac<\/p><\/li><\/ul><p data-key=\"NRljT\" class=\"translation-block\">El tr\u00e1fico no es el problema: es la venta adicional.\n<strong>El KPI permite actuar:<\/strong> formaci\u00f3n, ofertas combinadas, guiones de venta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-603535f elementor-widget elementor-widget-heading\" data-id=\"603535f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. El KPI que muestra la velocidad para alcanzar la rentabilidad<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dca3db0 elementor-widget elementor-widget-text-editor\" data-id=\"dca3db0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-key=\"GzXee\" data-pm-slice=\"1 1 []\" class=\"translation-block\">No basta con medir la rentabilidad.\n<strong>Es crucial medir cu\u00e1nto tiempo tarda el franquiciado en alcanzarla.<\/strong><\/p><p data-key=\"J9bmF\" class=\"translation-block\">Ejemplo:<br>\nObjetivo de la ense\u00f1a: rentabilidad en 6 meses\nDatos reales:<\/p><ul class=\"list-el\" data-key=\"DgbkT\"><li data-key=\"qhsgL\"><p data-key=\"oABHJ\">80 % lo logra<\/p><\/li><li data-key=\"RgbZ1\"><p data-key=\"Bx8Bk\">20 % tarda m\u00e1s de un a\u00f1o<\/p><\/li><\/ul><p data-key=\"sFvyF\" class=\"translation-block\">Este KPI no se\u00f1ala un retraso aislado:\n<strong>identifica un problema estructural y permite corregir r\u00e1pidamente.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b98d8b elementor-widget elementor-widget-heading\" data-id=\"2b98d8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. KPI relacionados con la experiencia del cliente<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba03f7 elementor-widget elementor-widget-text-editor\" data-id=\"7ba03f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-key=\"HXx2v\" data-pm-slice=\"1 1 []\" class=\"translation-block\">La experiencia del cliente es la base de la marca.\nNo es el franquiciado quien decide el est\u00e1ndar: debe ser homog\u00e9neo en toda la red.<br>\nEjemplos: NPS, tasa de quejas, nivel de satisfacci\u00f3n.<\/p><p data-key=\"cs83i\" class=\"translation-block\">Un punto obtiene un NPS de 28, mientras que la media de la red es 64.\nEl an\u00e1lisis muestra que el tiempo de espera es el doble.<\/p><p data-key=\"9pzcs\"><strong>Este KPI permite intervenir antes de que el da\u00f1o afecte a la marca.<\/strong><\/p><p data-key=\"ykK64\" class=\"translation-block\">Y aqu\u00ed est\u00e1 la fuerza \u2014 <strong>y la fragilidad <\/strong>\u2014 de las redes de franquicia:<\/p><p data-key=\"c1twd\" class=\"translation-block\"><strong>Si la promesa se cumple, una buena experiencia beneficia a toda la marca.<\/strong>\nUn cliente satisfecho en Madrid est\u00e1 dispuesto a visitar otra franquicia en Valencia.<\/p><p data-key=\"Xo1ug\" class=\"translation-block\"><strong>Si la experiencia es mala, toda la marca queda afectada.<\/strong>\nPara el cliente, no es un mal franquiciado:\n<strong>es una mala marca.<\/strong><\/p><p data-key=\"rcebp\"><strong>En el sistema de franquicias, la experiencia del cliente local puede fortalecer... o debilitar toda la marca.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ab7017 elementor-widget elementor-widget-global elementor-global-20642 elementor-widget-image\" data-id=\"5ab7017\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/es\/prueba-gratuita-foc-2\/\" target=\"_blank\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ES_cta-article.png\" class=\"elementor-animation-bob attachment-full size-full wp-image-20041\" alt=\"franquiciador\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ES_cta-article.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ES_cta-article-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ES_cta-article-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ES_cta-article-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ES_cta-article-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/10\/ES_cta-article-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4508e9 elementor-widget elementor-widget-heading\" data-id=\"a4508e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. KPI que miden el rendimiento del franquiciador<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fdf123 elementor-widget elementor-widget-text-editor\" data-id=\"6fdf123\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-key=\"esOBc\" data-pm-slice=\"1 1 []\" class=\"translation-block\">Muchos franquiciadores miden el rendimiento de los franquiciados\u2026\n<strong>pero olvidan medir el suyo.<\/strong><\/p><p data-key=\"jM2nf\">KPI clave:<\/p><ul class=\"list-el\" data-key=\"hQzZ3\"><li data-key=\"nkXMr\"><p data-key=\"Tbg7z\">costo de adquisici\u00f3n de un franquiciado,<\/p><\/li><li data-key=\"u6W1v\"><p data-key=\"jW8OI\">tiempo de conversi\u00f3n desde el lead hasta la firma.<\/p><\/li><\/ul><p data-key=\"5RzQZ\" class=\"translation-block\">Ejemplo:\nUna campa\u00f1a cuesta 10 000 \u20ac y firma 2 franquiciados.<\/p><p data-key=\"RA8Y6\" class=\"translation-block\">\u2192 Costo aparente: 5 000 \u20ac\/franquiciado<\/p><p data-key=\"OXjgG\" class=\"translation-block\">Pero este c\u00e1lculo est\u00e1<strong> incompleto<\/strong>.<\/p><p data-key=\"lJbGG\">Pero durante todo el proceso (llamadas, reuniones, an\u00e1lisis financiero\u2026), el franquiciador sigue invirtiendo:<\/p><ul class=\"list-el\" data-key=\"yqjEP\"><li data-key=\"TmWFX\"><p data-key=\"FxgLk\">presupuesto mensual,<\/p><\/li><li data-key=\"MQCVc\"><p data-key=\"DOIkk\">recursos del equipo de expansi\u00f3n,<\/p><\/li><li data-key=\"Nh05J\"><p data-key=\"0nUmX\">herramientas (CRM, plataforma de candidatos).<\/p><\/li><\/ul><p data-key=\"wf8Go\" class=\"translation-block\"><strong>Cuanto m\u00e1s largo es el proceso, mayor es el costo real.<\/strong><\/p><p data-key=\"WCCNQ\" class=\"translation-block\">Ejemplo:\nGasto mensual: <strong>5 000 \u20ac<\/strong><\/p><ul class=\"list-el\" data-key=\"8stcv\"><li data-key=\"Webkv\"><p data-key=\"ZJXcg\" class=\"translation-block\">firma en 3 meses \u2192 15 000 \u20ac<\/p><\/li><li data-key=\"Qxb7K\"><p data-key=\"xFxzH\" class=\"translation-block\">firma en 12 meses \u2192 60 000 \u20ac<\/p><\/li><\/ul><p data-key=\"SCNe9\"><strong>Mismo lead, costo totalmente distinto.<\/strong><\/p><p data-key=\"pDIJ3\">Este KPI permite:<\/p><ul class=\"list-el\" data-key=\"XZ4ee\"><li data-key=\"GADo4\"><p data-key=\"0cqlw\">identificar los canales m\u00e1s rentables,<\/p><\/li><li data-key=\"fnOdD\"><p data-key=\"Yq1m7\">reducir ciclos de conversi\u00f3n,<\/p><\/li><li data-key=\"fVZ4x\"><p data-key=\"wUQrw\">optimizar inversiones.<\/p><\/li><\/ul><p data-key=\"sOB52\"><strong><strong>No es solo un KPI financiero: mide eficiencia organizacional.<\/strong><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bde88f7 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"bde88f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/cerca.io\/es\/atraiga-y-contrate-a-sus-candidatos\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Convierte un 26% m\u00e1s de solicitantes de franquicia<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-caf7fac elementor-widget elementor-widget-heading\" data-id=\"caf7fac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. KPI relacionados con la animaci\u00f3n y acompa\u00f1amiento de la red<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22404a1 elementor-widget elementor-widget-text-editor\" data-id=\"22404a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-key=\"vLc7l\" data-pm-slice=\"1 1 []\" class=\"translation-block\">Acompa\u00f1ar no es llamar mucho.\n<strong>Es generar impacto.<\/strong><\/p><p data-key=\"LYu03\">Visitas, auditor\u00edas, planes de acci\u00f3n\u2026 todo esto debe medirse para asegurar que el apoyo genere valor.<\/p><p data-key=\"T6qzc\" class=\"translation-block\">Un animador visita los puntos seg\u00fan lo previsto, pero solo<strong> el 30 % de los planes de acci\u00f3n se ejecutan<\/strong>.<br> \u2192 No es un problema de presencia, sino de eficacia.<\/p><p data-key=\"Jcvj0\"><strong>Un KPI no mide actividad, mide resultados.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-872d3cf elementor-widget elementor-widget-heading\" data-id=\"872d3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. KPI relacionados con la satisfacci\u00f3n del franquiciado<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e105279 elementor-widget elementor-widget-text-editor\" data-id=\"e105279\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-key=\"1nqj8\" data-pm-slice=\"1 1 []\" class=\"translation-block\">Un franquiciado satisfecho es un embajador.\nUno insatisfecho es un riesgo jur\u00eddico.<\/p><p data-key=\"6ofEA\">Controlar participaci\u00f3n, satisfacci\u00f3n y compromiso permite detectar se\u00f1ales de alerta.<\/p><p data-key=\"etWqA\" class=\"translation-block\">Al congreso anual solo asiste el 40 % de la red.\n\u2192 No es log\u00edstica.<br>\n<strong>Es descompromiso.<\/strong><\/p><p data-key=\"oN7wq\">Un KPI te permite pasar de la intuici\u00f3n a un hecho medible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-505b34d elementor-align-center elementor-widget elementor-widget-button\" data-id=\"505b34d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/cerca.io\/es\/gestione-su-red-y-consiga-su-participacion\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Crea una verdadera comunidad en torno a tu ense\u00f1a<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e72942f elementor-widget elementor-widget-heading\" data-id=\"e72942f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. El KPI definitivo: tasa de renovaci\u00f3n del contrato<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0043b2a elementor-widget elementor-widget-text-editor\" data-id=\"0043b2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-key=\"EqvWp\" data-pm-slice=\"1 1 []\" class=\"translation-block\">Existe un KPI que resume todo:\n<strong>la tasa de renovaci\u00f3n.<\/strong><\/p><p data-key=\"FDSaP\">Si los franquiciados renuevan su contrato, el modelo funciona.<\/p><p data-key=\"b19sS\" class=\"translation-block\">La red tiene una tasa del 81 %:<\/p><ul class=\"list-el\" data-key=\"Ofwkv\"><li data-key=\"rPVLC\"><p data-key=\"eywlo\">los franquiciados ganan dinero,<\/p><\/li><li data-key=\"QjGkH\"><p data-key=\"8tTiw\">se sienten acompa\u00f1ados,<\/p><\/li><li data-key=\"iNoNO\"><p data-key=\"PZ7eK\">creen en la marca.<\/p><\/li><\/ul><p data-key=\"E17AG\"><strong>Es el indicador m\u00e1s fiable de \u00e9xito a largo plazo.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ef2c1 elementor-widget elementor-widget-heading\" data-id=\"23ef2c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Los KPI deben generar decisiones, no informes<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae9045b elementor-widget elementor-widget-text-editor\" data-id=\"ae9045b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-key=\"PMyLW\" data-pm-slice=\"1 1 []\">En una red de alto rendimiento:<\/p><ul class=\"list-el\" data-key=\"UlB8P\"><li data-key=\"tsSfz\"><p data-key=\"JqjtS\" class=\"translation-block\"><strong>los KPI sirven para actuar, no para observar;<\/strong><\/p><\/li><li data-key=\"rBkMS\"><p data-key=\"jXIDB\"><strong>los datos permiten anticipar problemas;<\/strong><\/p><\/li><li data-key=\"61xQ2\"><p data-key=\"skhMX\"><strong>la direcci\u00f3n se vuelve objetiva y transparente.<\/strong><\/p><\/li><\/ul><p data-key=\"qGdgI\" class=\"translation-block\">Los KPI no son una obligaci\u00f3n.\n<strong>Son un acelerador de \u00e9xito \u2014 si se usan para acompa\u00f1ar, no para controlar.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e14fef8 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e14fef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/cerca.io\/es\/prueba-gratuita-foc-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Estructura f\u00e1cilmente tu ense\u00f1a con Cerca<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5238b2a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5238b2a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fad8eff\" data-id=\"fad8eff\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f50ad22 elementor-widget elementor-widget-heading\" data-id=\"f50ad22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Estos art\u00edculos pueden ser de su inter\u00e9s: <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d7845a elementor-grid-2 elementor-posts--align-center elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-widget elementor-widget-posts\" data-id=\"8d7845a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_masonry&quot;:&quot;yes&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11408 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-nouvelles-enseignes tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/es\/ucar-choisit-franchise-on-cloud\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2020\/04\/new-client-ucar-minia.png\" class=\"attachment-full size-full wp-image-21306\" alt=\"ucar cerca\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2020\/04\/new-client-ucar-minia.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2020\/04\/new-client-ucar-minia-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2020\/04\/new-client-ucar-minia-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2020\/04\/new-client-ucar-minia-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2020\/04\/new-client-ucar-minia-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2020\/04\/new-client-ucar-minia-18x7.png 18w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/cerca.io\/es\/ucar-choisit-franchise-on-cloud\/\" >\n\t\t\t\tUCAR elegido Cerca\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-11427 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-articles-generaux tag-en tag-es tag-fr\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/cerca.io\/es\/extranet-crm-franchise-9-errores-a-evitar\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2019\/09\/9-erreur-crm-franchise-minia.png\" class=\"attachment-full size-full wp-image-21703\" alt=\"franquicia crm\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2019\/09\/9-erreur-crm-franchise-minia.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/09\/9-erreur-crm-franchise-minia-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/09\/9-erreur-crm-franchise-minia-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/09\/9-erreur-crm-franchise-minia-768x317.png 768w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h2 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/cerca.io\/es\/extranet-crm-franchise-9-errores-a-evitar\/\" >\n\t\t\t\t9 errores que no se deben cometer al crear un CRM o Extranet para franquicias\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>D\u00e9couvrez les 7 KPI indispensables pour piloter un r\u00e9seau de franchise : rentabilit\u00e9, exp\u00e9rience client, satisfaction franchis\u00e9s et performance franchiseur.<\/p>","protected":false},"author":1,"featured_media":22689,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[109],"tags":[140,141,139],"class_list":["post-22687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles-generaux","tag-en","tag-es","tag-fr"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts\/22687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/comments?post=22687"}],"version-history":[{"count":8,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts\/22687\/revisions"}],"predecessor-version":[{"id":22707,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/posts\/22687\/revisions\/22707"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/media\/22689"}],"wp:attachment":[{"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/media?parent=22687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/categories?post=22687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cerca.io\/es\/wp-json\/wp\/v2\/tags?post=22687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}