{
    "id": 11414,
    "date": "2019-07-06T15:38:12",
    "date_gmt": "2019-07-06T13:38:12",
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    "modified": "2025-11-13T11:38:58",
    "modified_gmt": "2025-11-13T10:38:58",
    "slug": "lobservatoire-de-la-franchise-phood",
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    "link": "https:\/\/cerca.io\/fr_fr\/lobservatoire-de-la-franchise-phood\/",
    "title": {
        "rendered": "L\u2019observatoire de la Franchise commente l\u2019adoption par l\u2019enseigne Phood de Cerca ex Franchise On Cloud"
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    "content": {
        "rendered": "<div data-elementor-type=\"wp-post\" data-elementor-id=\"11414\" class=\"elementor elementor-11414\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57573335 elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"57573335\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79c0f683\" data-id=\"79c0f683\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d91943 elementor-widget elementor-widget-image\" data-id=\"5d91943\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2049\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article.png\" class=\"attachment-full size-full wp-image-21693\" alt=\"phood cerca\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article.png 2049w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article-300x105.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article-1024x360.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article-768x270.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article-1536x540.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2019\/07\/new-client-phood-Visuel-article-18x6.png 18w\" sizes=\"(max-width: 2049px) 100vw, 2049px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820ed39 elementor-widget elementor-widget-heading\" data-id=\"820ed39\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019observatoire de la Franchise commente l\u2019adoption par l\u2019enseigne Phood de Cerca ex Franchise On Cloud<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0902be6 elementor-widget elementor-widget-text-editor\" data-id=\"0902be6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div dir=\"auto\"><p><strong>La franchise Phood enrichit son offre digitale et lance son nouvel outil \u00ab Cerca ex Franchise On Cloud \u00bb.<\/strong> V\u00e9ritable cantine vietnamienne chic, <span style=\"text-decoration: underline; color: #1284e0;\"><a style=\"color: #1284e0; text-decoration: underline;\" href=\"https:\/\/www.observatoiredelafranchise.fr\/creation-entreprise\/franchise-phood-3973.htm\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Phood<\/a><\/span> continue de soutenir ses franchis\u00e9s pour leur offrir les meilleures conditions de travail possible et pr\u00e9server la relation franchiseur-franchis\u00e9 ainsi que celle entre chaque franchis\u00e9 et sa client\u00e8le. En effet, l\u2019enseigne vient de renforcer son offre digitale afin d\u2019am\u00e9liorer le cadre de travail dans ses restaurants.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aacece2 elementor-widget elementor-widget-heading\" data-id=\"aacece2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Un engagement continu dans le digital<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bea1731 elementor-widget elementor-widget-text-editor\" data-id=\"bea1731\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div dir=\"auto\"><p>L\u2019enseigne Phood cherche depuis toujours \u00e0 mettre les outils digitaux les plus performants \u00e0 la disposition de ses franchis\u00e9s, \u00e0 l\u2019instar de ceux d\u00e9ploy\u00e9s dans les enseignes les plus reconnues dans le domaine de la restauration.<\/p><p>Ainsi, elle a d\u00e9velopp\u00e9 au cours du premier trimestre de 2019 son logiciel \u00ab Cerca ex Franchise On Cloud \u00bb. Cet outil propose une multitude de fonctionnalit\u00e9s : manuel op\u00e9rationnel et fiches techniques en ligne accessibles 24\/24, comptes rendus de visite, centrale d\u2019achat, outil de webinaire et d\u2019e-learning, reporting, etc. En r\u00e9alit\u00e9, au-del\u00e0 de 250 fonctionnalit\u00e9s sont mises, d\u2019une part, au profit des relations entre le franchiseur et l\u2019ensemble de ses restaurants en propre et en franchise, et d\u2019autre part, au service des clients de chaque restaurant.<\/p><p>Au sujet de cette innovation, Benjamin FETU, fondateur de la marque, a comment\u00e9 :<\/p><blockquote><p><strong><span style=\"color: #272727;\">\u00ab\u00a0<em>Nous sommes persuad\u00e9s que les enseignes qui investissent dans les outils digitaux seront les grandes gagnantes des dix prochaines ann\u00e9es. En 2019, l\u2019important tient moins \u00e0 la taille de votre r\u00e9seau que dans l\u2019agilit\u00e9 d\u00e9ploy\u00e9e pour r\u00e9pondre aux \u00e9volutions et go\u00fbts du consommateur et la formation des \u00e9quipes pour un service de qualit\u00e9.<\/em> \u00bb<\/span><\/strong><\/p><\/blockquote><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0d4328 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"e0d4328\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-bob\" href=\"https:\/\/cerca.io\/fr_fr\/essai-gratuit-foc-2\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Testez gratuitement Cerca \u2728<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2fc2ffb elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"2fc2ffb\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7807f7f\" data-id=\"7807f7f\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-046ad0a elementor-widget elementor-widget-heading\" data-id=\"046ad0a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ces articles peuvent vous int\u00e9resser : <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38eb1c8 elementor-widget elementor-widget-global elementor-global-18806 elementor-widget-obfx-posts-grid\" data-id=\"38eb1c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"obfx-posts-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"obfx-grid\"><div class=\"obfx-grid-container obfx-grid-mobile-1 obfx-grid-desktop-2\"><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/fr_fr\/recrutement-candidats-franchise\/\" title=\"Franchiseurs, quels outils utilisez-vous pour votre recrutement ?\"><img decoding=\"async\" width=\"1747\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-logiciel-recrutement-candidats-minia.png\" class=\"img-responsive wp-post-image\" alt=\"Recrutement candidats\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-logiciel-recrutement-candidats-minia.png 1747w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-logiciel-recrutement-candidats-minia-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-logiciel-recrutement-candidats-minia-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-logiciel-recrutement-candidats-minia-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-logiciel-recrutement-candidats-minia-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2021\/06\/article-logiciel-recrutement-candidats-minia-18x7.png 18w\" sizes=\"(max-width: 1747px) 100vw, 1747px\" \/><\/a><\/div><div class=\"obfx-grid-col-content\">\t\t\t<h2 class=\"entry-title obfx-grid-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/fr_fr\/recrutement-candidats-franchise\/\" title=\"Franchiseurs, quels outils utilisez-vous pour votre recrutement ?\">\n\t\t\t\t\tFranchiseurs, quels outils utilisez-vous pour votre recrutement ?\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div><\/article><\/div><div class=\"obfx-grid-wrapper\"><article class=\"obfx-grid-col\"><div class=\"obfx-grid-col-image\" ><a href=\"https:\/\/cerca.io\/fr_fr\/3-facteurs-humains-qui-font-la-difference\/\" title=\"3 facteurs humains qui font r\u00e9ellement la diff\u00e9rence dans une enseigne en croissance\"><img decoding=\"async\" width=\"1746\" height=\"720\" src=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/12\/3-facteurs-humains-qui-font-reellement-la-difference-dans-une-enseigne-en-croissance-Minia-blog.png\" class=\"img-responsive wp-post-image\" alt=\"3 facteurs humains qui font r\u00e9ellement la diff\u00e9rence dans une enseigne en croissance &#8211; Minia blog\" srcset=\"https:\/\/cerca.io\/wp-content\/uploads\/2025\/12\/3-facteurs-humains-qui-font-reellement-la-difference-dans-une-enseigne-en-croissance-Minia-blog.png 1746w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/12\/3-facteurs-humains-qui-font-reellement-la-difference-dans-une-enseigne-en-croissance-Minia-blog-300x124.png 300w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/12\/3-facteurs-humains-qui-font-reellement-la-difference-dans-une-enseigne-en-croissance-Minia-blog-1024x422.png 1024w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/12\/3-facteurs-humains-qui-font-reellement-la-difference-dans-une-enseigne-en-croissance-Minia-blog-768x317.png 768w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/12\/3-facteurs-humains-qui-font-reellement-la-difference-dans-une-enseigne-en-croissance-Minia-blog-1536x633.png 1536w, https:\/\/cerca.io\/wp-content\/uploads\/2025\/12\/3-facteurs-humains-qui-font-reellement-la-difference-dans-une-enseigne-en-croissance-Minia-blog-18x7.png 18w\" sizes=\"(max-width: 1746px) 100vw, 1746px\" \/><\/a><\/div><div class=\"obfx-grid-col-content\">\t\t\t<h2 class=\"entry-title obfx-grid-title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/cerca.io\/fr_fr\/3-facteurs-humains-qui-font-la-difference\/\" title=\"3 facteurs humains qui font r\u00e9ellement la diff\u00e9rence dans une enseigne en croissance\">\n\t\t\t\t\t3 facteurs humains qui font r\u00e9ellement la diff\u00e9rence dans une enseigne en croissance\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/h2>\n\t\t\t<\/div><\/article><\/div><\/div><!-- .obfx-grid-container --><\/div><!-- .obfx-grid -->\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>",
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        "rendered": "<p>Un partenariat r\u00e9ussi entre Cerca ex Franchise on Cloud, Phood et l&rsquo;Observatoire de la franchise<\/p>",
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