Day: June 15, 2021

Are you looking to expand your franchise network? Not sure which channels to use for recruitment? Which ones are the most effective? What strategies should you implement? We’ll answer your questions. The Different Channels for Recruitment Until recently, recruitment channels were mainly specialized media outlets, specialized websites—such as the Observatoire de la Franchise or Toute la Franchise—as well as trade shows focused on franchising and entrepreneurship. The advantage of these sites and trade shows is that they quickly generate a significant volume of leads due to their high profile. However, this year, we’ve seen that there’s a limit to this approach, and without in-person professional meetings, some franchisors may struggle to recruit. This is why social media can be an asset and an indispensable tool for your growth. Key figures* 28% of French people start their own business; 4 out of 10 want to do so through a franchise * Source: 17th annual survey by the FFF and Banque Populaire – 2020 Find Your Future Franchisees Through Social Media Social media, particularly LinkedIn, allows you to target potential franchisees whose plans aren’t yet fully developed or who aren’t even aware that you exist. When you’re looking for new franchise candidates, you’re primarily seeking future business leaders with an entrepreneurial spirit.  To attract them, communication is key. Yes, but what should you focus on? Above all, you need to highlight who you are, promote your “employer brand,” and provide insights into your business concept and its history. Don’t hesitate to highlight your franchisees’ success stories. You can also post job openings directly on your brand’s social media channels. Another advantage of using social media is the ability to measure results—and thus costs—by implementing tracking tools. Another advantage of social media is the ability to target your search to a specific geographic area. Are you looking for a franchisee in the Pau area and within a 20-kilometer radius? You can advertise on social media exclusively within this area of interest, ultimately making your efforts more effective. Some figures: We’ve found that the cost per lead who requests an application packet is approximately 30 euros on Facebook and 150 euros on LinkedIn (note that these averages vary significantly depending on the size of the franchise, the industry, and the required investment). But LinkedIn, which attracts more qualified candidates, achieves better conversion rates beyond this initial outreach stage. One thing is certain: steer clear of agencies that promise you specific results upfront. The key to success lies in A/B testing. Test! Test! Test again! Optimizing Your Recruitment Process with the Right Tools What should you do once you’ve captured their attention? You need to develop a communication plan tailored to your industry and your target audience. It’s essential to build trust from the very beginning of the relationship.  The candidate journey itself—the number of steps, their content, the documents provided, and the pace and progression of the journey—plays a major role in your results. Cerca ex Franchise On Cloud offers several essential features to help you optimize your franchise recruitment.   From the very start of the process, candidates are immersed in the brand’s world—thanks in part to a customized scenario, a personal candidate portal, and adherence to your brand guidelines.   From a single location, you can view all your candidates and their backgrounds, track their progress through the process in real time, and exchange documents with them directly through the same platform. This makes managing your candidates simpler and more efficient.  If you’d like support from franchise experts, contact us today. Want to try our solution? Take advantage of a 30-day free trial! You might be interested in these articles: 71 % New Features for 2016 Chosen by Our Clients Adopt an LMS Platform to Transform Your Network’s Training