Day: February 17, 2022

Who has always wanted to know their franchisee recruitment performance compared to their industry? Many of us, in fact, all of us. The desire to publish an annual study on recruitment in the Franchise sector and, more generally, in organized retail, stems from this observation. To our knowledge, no detailed study has been published in France on the recruitment rates of franchise candidates. Franchise Development Report 2022, the first study in France! With 200 client brands at the end of 2021, Cerca is by far the best placed to publish this first study, which we intend to publish every year with our partner Everfruit Digital and which will naturally be enriched each year. No player had data from a sufficiently large sample of brands, and above all, no institutional player or software publisher had, for a long time, statistics on the entire conversion funnel, from lead reception to contract signing. At Cerca, we have had this information for over 5 years and help our clients act on the most important points to improve their performance. What results? You discovered them first during our webinar on February 24, 2022. You can now watch the replay of this webinar and download the full survey at the link below. These articles may interest you: