Large-scale network development: O'Tacos' exceptional growth
Switch from 13 to over 400 locations In just a few years is a colossal challenge for any franchise network. To support such growth without losing efficiency or operational quality, O'Tacos International has chosen to rely on Cercaa solution dedicated to the management and steering of multi-site network development.
A meteoric success... and major structural challenges
From 2015, when the network only had 13 restaurantsO'Tacos was already experiencing exceptional enthusiasm from franchise candidates.
This rapid success highlighted several key issues:
One very high volume of applications
One Lean development team, sometimes junior
Complex processes to follow over several months, from application to opening
Without the right tool, the risk was clear:
👉 slowdown in development
👉 loss of visibility on projects
👉 Operational team surcharge
Challenges of Developing a Rapidly Growing Franchise Network
1. Structure franchisee recruitment
With an attractive concept, O'Tacos received numerous requests.
But without a centralized tool, processing applications became time-consuming and difficult to prioritize.
Result: of bottlenecks at critical stages of network development.
2. Pilot a complex opening journey
Each franchise project involves multiple steps:
search and validation of the premises
Document exchanges (business plan, SIRET, etc.)
audits
Field team coordination
Without a dedicated solution, tracking lacked clarity, increasing the risks of errors and delays.
Cerca, a solution designed for franchise network development
To address these challenges, O'Tacos chose Cerca, a platform designed to Structure, automate, and manage the entire development journey.
A dedicated candidate space for future franchisees
Thanks to Cerca, franchise candidates have a unique space to:
Suggest a location by filling in the key criteria and adding photos,
easily submit the necessary documents for opening,
Visualize the remaining steps until opening via a clear dashboard.
Precise control of openings
Search also allows you to:
Program and manage opening audits
to lean on checklist of nearly 100 points ensuring compliance with network standards
track the progress of each project in real time
A major asset for any franchise network in the expansion phase.
Tangible results for O'Tacos
The impact of Cerca on the development of the O'Tacos network is measurable:
🔹 Removing bottlenecks thanks to accurate reporting
🔹 Significant cost reduction
According to Iheb Jebali, network development manager, it would have been necessary twice as many employees without this tool
🔹 Operational time savings of 15 to 20 % for field teams
🔹 Restaurant Openings more fluid and better coordinated
Digitizing network development: a strategic lever
The O'Tacos case perfectly illustrates a key issue in the world of franchising:
👉 Process structuring is essential to support strong growth.
The digitalization of development allows brands to:
secure their openings
improve internal collaboration
optimize their human resources,
accelerate their expansion without degrading quality.
And you, how is your network doing?
Are you developing a franchise network or a multi-location concept?
You are looking to structure your growth, save time and reduce your costs?
👉 Cerca accompanies networks at every stage of their development.
Contact us to discover how our solution can adapt to your growth challenges.
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