In May, Cerca, formerly Franchise On Cloud, did it again!
Indeed, the company has welcomed 8 new brand clients! Welcome to the Cerca revolution:
Sommellerie de France
Sommellerie de France was founded in 1976 in Sierck-les-Bains. The company initially specialized in fruit juices, then moved into white wine distribution, and eventually began offering wines from all origins to its customers.
Wilau Propreté
Founded in 1995 in the Adour region, Wilau Propreté operates in the cleaning and maintenance market. The company supports more than 1,000 businesses across the south of France and started franchising in 2021.
Jwell
JWELL operates in the electronic cigarette sector. The network was created in 2012 and quickly expanded both in France and internationally (2015).
Sublimcar
Sublimcar specializes in high-end vehicle detailing, cleaning, restoration, polishing, and buffing for all types of vehicles.
Key dates:
- Founded in 2016, launch of the first mobile unit in Occitanie,
- 2017: opening of the first detailing center,
- 2018: establishment of the first franchisee in Normandy,
- 2020: creation of the pilot unit “SublimCar France” to develop national coverage.
Autosmart
Autosmart was founded in 1997 and began franchising in 1999. The brand manufactures and distributes automotive cleaning products for professionals. It is expanding internationally.
Léon
The brand Léon was born in Brussels in 1893 (“Friture Léon”) and specializes in Belgian dishes and mussels. The first restaurant opened in Paris in 1989.
Additional key dates :
- 2009: Léon de Bruxelles celebrates its 20th anniversary in France
- 2011: The 60th restaurant opens its doors in Arras
- 2018: Anniversary year of the opening of “Friture Léon” in Brussels (125 years)
GLD Partners
G La Dalle is a 100% Halal snack food brand. It offers sandwiches, burgers, kebabs, and more — available for dine-in, takeaway, or delivery.
D&B group
D&B group offers hot or cold bagels, as well as donuts made in-house. The bagels are served with your choice of fries, salad, or potato wedges. The products cater to everyone, as they can be gluten-free, vegan, or vegetarian.
Want to find out more about these brands? Click on the links to their websites.
For more information about the brands that joined us in April, check out our article: The new brands of April

