The world of franchising met at Porte de Versailles from March 15 to 17 for Franchise Expo Paris 2025. A Franchise Expo Paris 2025. A leading trade show for developing brands, future franchisees, and the partners who support them on a daily basis—like us, at Cerca.
Working alongside its customers on the ground, the team enjoyed three intense days of discussions, demos, applications... and a competition that proved a big hit with visitors. Want to hear all about it?
Encounters... and 114 cross-selling brands
This trade show is a bit like our “back-to-school” event: an opportunity to reconnect with our clients, discover new concepts, talk about training, entertainment, AI, recruitment... and take the pulse of a rapidly changing sector.
With 114 cross-selling brands, we had the pleasure of meeting many of them at their booths, supporting them in their development efforts, and sharing their daily lives—between coffee breaks, demos, and a few miles walked through the aisles.
And if you've come across blue sweaters marked Cerca, it was us (thanks to Franchise Print for a tailor-made look).
Expo'Pass: 1,333 applications received in 3 days
For many brands, trade shows are primarily an opportunity to recruit future franchisees. But managing applications on the spot at a booth is no easy task... unless everything is centralized in a tool designed for that purpose.
Our solution Expo’Pass was adopted by 52 client brands during the fair. Its goal? To enable each field team to save time when collecting candidate data for the Cerca platform.
The result?
195 personalized Expo’Passes deployed
1 333 candidatures collected in 3 days, broken down as follows:
📅 Samedi 15 mars : 598
📅 Dimanche 16 mars : 402
📅 Lundi 17 mars : 333
A real time saver for teams at the trade show, and a solid foundation for effectively following up on applications after the event.
A competition to complete the picture (and make a few lucky winners)
Franchise Expo Paris 2025 was also an opportunity to reward the commitment of the brands present... with a competition that put training (and a little travel) in the spotlight.
🎁 The prize:
One pack e-learning complete (worth €20,000)
Two professional interviews complete (worth €20,000)
And for employees who have registered their brand: a trip for two people in Europe
After the draw, here are the winners of this first edition (which we hope will not be the last):
🥇 Noz remporte le pack e-learning – et Gael Gillet s’envole avec !
🥈 SoCoo’c & 🥉 Mondial Box leave with their video interview – and their colleagues, Marion Deyres and Magdalena Desvergne, with a ticket to escape.
Well done to them once again, and thank you to all the stores that took part with a smile (and sometimes a little competition in the air).
What's next?
Franchise Expo Paris 2025It's already over... but the year has only just begun.
At CercaWe continue to produce video content, deploy network management tools, and support you in your development challenges.
Follow us on LinkedIn so you don't miss out on the latest franchise news, tools, and key events.
And if you would like to find out more about Expo'Pass or our video services, please don't hesitate to contact us.
You may also be interested in these articles:
