Cerca, ex Franchise On Cloud, on BFM TV
Cerca, formerly Franchise On Cloud, was invited on BFM TV on September 10, 2019, to highlight the importance of choosing the right digital tools to succeed as a franchisor.
A brief summary of the interview:
France currently holds the top position in Europe and the third worldwide in the franchise sector. Olivier Pires, CEO of Cerca, formerly Franchise On Cloud, sheds light on the solutions that support the development of this industry while summarizing the company’s international ambitions.
About ten years ago, the franchise sector included around 1,000 brands. Today, that number has grown to 2,000, generating between 60 and 140 billion euros in revenue, depending on the legal structure. This growth is reflected in 70,000 points of sale, providing between 700,000 and 1,000,000 jobs.
For 2019, Cerca, formerly Franchise On Cloud, is addressing a major challenge in the franchise sector when designing its solutions for franchisors: finding the right digital tools for fast and cost-effective growth. In other words, the proposed solutions aim to help franchisors better support their franchisees in their shared development.
As always, behind the technology, there is the importance of the human factor to consider. This element ensures the success of a digital project within companies, as is the case with our clients.
The Cerca, formerly Franchise On Cloud, software in the spotlight on BFM TV
The quality of Cerca, formerly Franchise On Cloud, solutions reflects this, as our company is certified ISO 9001. It focuses on providing software tailored to specific needs, as well as supporting leaders and their teams in implementing their projects. Close collaboration is also a priority to ensure proper and effective use of the solutions.
The success of Cerca, formerly Franchise On Cloud, is also illustrated by its presence in several countries, such as Russia, Spain, and more recently, Canada. Moreover, this international expansion is still ongoing, as its clients — even those based in France — are present on every continent. Therefore, the main ambition of Franchise On Cloud is to become the leading franchise management software on the global market.
