Time-consuming, repetitive tasks are a common problem encountered by franchisors along the way. These may include accounting, monitoring internal projects, administrative formalities and so on. In the interests of optimization, it seems obvious to outsource some of these tasks, which, although not very stimulating, are still essential.[…]
Developing a franchise is no easy task. You need patience and the right people to run a dynamic franchise network on a day-to-day basis, and succeed in attracting new candidates. To achieve this, there's a key role to play: that of franchise network coordinator. Focus on this[…]
The general management of a company is full of those daily tasks that always involve additional tasks, however small and time-consuming they may be. Right from the start of a business, there's a need to centralize data for better management. Management software is the ideal solution for gaining a global view, and avoiding the need to[…]
Before, during and after the franchise opening, franchisees continue to have expectations of the franchisor. Whether in terms of support or 360° management, it's important that information circulates and that the franchisor can provide the tools necessary for the franchisee's success. The franchisor's role towards the franchisee […]
Depuis plusieurs années, les franchisés ont été confrontés aux évolutions des méthodes de communication. Le digital a progressivement pris le pas sur le print, l’affichage et les médias historiques comme la radio, la presse ou la télévision. Aujourd’hui, Google, Meta et les supports digitaux représentent la grande majorité de l’audience publicitaire. Mais il peut être[…]
If your franchisees are to recommend your brand to potential franchisees, they need to have a good experience of working with you. This means getting your franchisees to buy into your brand, your concept, your network management and your teams. But how do you build franchisee loyalty? To begin with, why[…]
Se lancer dans la création d’un réseau de franchise est un excellent choix pour développer son concept en faisant appel à des entrepreneurs motivés. Retrouvez dans cet article tout ce que vous devez savoir à propos de la franchise pour vous lancer dans les meilleures conditions. Que choisir entre la succursale, la filiale et la[…]
Le concept de franchise a vu le jour dans les années 1930 et s’est réellement développé à la fin du 20ᵉ siècle. C’est aujourd’hui une stratégie de développement qui, en France, mais aussi en Europe, a de plus en plus le vent en poupe. Vous souhaitez en savoir un peu plus à propos de la […]
Le monde du digital est en constante évolution, mais certaines tendances sont là pour rester. Découvrez les 8 tendances de 2022 à ne pas rater pour bien préparer votre stratégie de marketing local 2023. Améliorez la visibilité en ligne de vos points de vente et générez plus de trafic, online et offline ! 🚀 Les consommateurs[…]
Communicating with franchisees is the key to success. Communication within a network takes place at two levels: the franchisor, who wants to make his brand known at national level, and the franchisee at local level. To ensure the overall success of a franchise, it's important to adopt the following communication practices[…]
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