Cerca X Mobilosoft Partnership
Discover our new partner, Mobilosoft, a specialist in local digital marketing for franchise networks. Through this partnership, Mobilosoft complements our comprehensive franchise management software, with the goal of driving more customers to physical stores. Mobilosoft at a Glance Mobilosoft is the most comprehensive local digital marketing solution for driving web-to-store traffic on the French market. Mobilosoft offers a collaborative digital marketing platform for franchise networks and their franchisees. Through this SaaS platform, franchisors and franchisees can manage their online visibility, oversee their online reputation, and run organic and paid campaigns on the platforms that matter most: Google, Facebook, Instagram, Store Locator, Waze, Apple Maps, and many others.This offering is complemented by high-quality customer service as well as training for franchisees on the platform and the challenges of local marketing. For the past 11 years, Mobilosoft has operated on three continents, serving more than 150 clients with a total of over 25,000 points of sale. How Mobilosoft Complements the Cerca Offering The integration of our two platforms now enables franchisors to complete the digital transformation of their network through our Franchise on Cloud platform by managing their point-of-sale digital marketing via the my.mobilosoft platform. In practice, they can now manage the online visibility of their Google Business Profile, Facebook, and Store Locator pages, run organic and paid campaigns, and manage their local online reputations. And all this in just two clicks! The Mobilosoft x Cerca Partnership: What’s Next? Through this collaboration, we aim to offer the most comprehensive digital solution for franchise networks on the French market. Given that nearly 80% of consumers who conducted a local search visited a store within an 8-km radius (HubSpot Marketing Statistics 2021), digital is a cornerstone of franchise management and development—whether for recruitment, order management, or communication. To support franchises in managing their local digital marketing, Mobilosoft and Franchise on Cloud are offering a series of resources (webinars, articles, videos, tutorials, etc.) to explain the basics of digital marketing and answer franchisees’ most frequently asked questions. You may find these articles interesting:
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