Franchise Expo Paris 2025: Thanks to our 114 exhibiting customer brands
The franchising world gathered at Porte de Versailles from March 15 to 17 for Franchise Expo Paris 2025. This is a leading trade show for growing brands, future franchisees… and the partners who support them on a daily basis—like us at Cerca. Out on the floor alongside our clients, the team experienced three intense days filled with discussions, demos, applications… and a contest that certainly got visitors excited. Want to hear all about it? Encounters… and 114 client brands we met This trade show is a bit like our “back-to-school” event for the franchising world: a chance to reconnect with our clients, discover new concepts, discuss training, marketing, AI, recruitment… and get a feel for a sector on the move. With 114 client brands in attendance, we had the pleasure of meeting many of them at their booths, supporting them in their growth efforts, and sharing in their day-to-day lives—between a coffee break, a demo, and a few kilometers walked through the aisles. And if you spotted blue sweaters with “Cerca” on them, that was definitely us (thanks to Franchise Print for the custom look). Expo’Pass: 1,333 applications collected in 3 days For many brands, the trade show is first and foremost an opportunity to recruit their future franchisees. But managing applications on the fly at a booth is no walk in the park… unless everything is centralized in a tool designed for that purpose. Our Expo’Pass solution was adopted by 52 client brands during the trade show. Its goal? To help each on-site team save time by collecting candidate data and uploading it to the Cerca platform. The result? 195 customized Expo’Passes deployed; 1,333 applications collected in 3 days, broken down as follows: 📅 Saturday, March 15: 598 📅 Sunday, March 16: 402 📅 Monday, March 17: 333 A real time-saver for the teams at the trade show, and a solid foundation for effectively tracking applications after the event. A contest to wrap things up (and make a few people happy) Franchise Expo Paris 2025 was also an opportunity to reward the commitment of the participating brands… with a contest that highlighted training (and a bit of travel). 🎁 Up for grabs: A complete e-learning package (valued at €20,000) Two professional interviews (valued at €1,500) And for employees who entered their brand: a trip for two to Europe After the drawing, here are the winners of this first edition (which we hope won’t be the last): 🥇 Noz wins the e-learning package—and Gael Gillet is off to enjoy it!🥈 SoCoo’c & 🥉 Mondial Box are taking home their video interviews—and their employees, Marion Deyres and Magdalena Desvergne, are off on a getaway. Congratulations again to them, and thank you to all the brands that participated with a smile (and sometimes a bit of friendly competition in the air). What’s next? Franchise Expo Paris 2025 is already over… but the year is just beginning. At Cerca, we’re continuing to produce video content, roll out network management tools, and support you in your growth challenges. Follow us on LinkedIn so you don’t miss out on the latest news, tools, and key franchise events. And if you’d like to learn more about the Expo’Pass or our video services… feel free to contact us. You might also be interested in these articles: